Who We're Looking For
At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast—really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.
That’s where you come in.
We’re looking for a Senior Product Marketing Manager to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our VP, Marketing, you will be the chief storyteller, positioning strategist, and launch maestro for everything we build.
You aren't just here to manage project boards or oversee strategy from a distance—you’re a hands-on builder who gets excited about translating complex product features into compelling, value-driven narratives, crisp pricing strategies, and customer-facing launch campaigns.
What You'll Do
- 1. Own Positioning, Messaging & Packaging
Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike.
Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.
Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market.
2. Embed Deeply with ProductBe in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team.
Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production.
3. Drive Launches & Hands-On ExecutionEnd-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.
Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly.
Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies.
What Makes a Great Candidate
AI-Forward Mindset & 'Vibe Coding' Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it’s using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster.
Proven SaaS Product Marketing Background: You’ve taken complex B2B SaaS products and features to market successfully at the Senior or Lead level.
Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn't freeze you; it excites you.
Proactive Translator & Embedded Collaborator: You don't wait for product notes to land in your inbox. You seek out engineering and product leads, ask the right questions, and synthesize complex technology into clear, human copy.
Player-Coach Mentality: You love high-level strategy, but you’re just as eager to write the email copy, film a video walkthrough, or rewrite a product page on the website.
Strong Cross-Functional Polish: You seamlessly align Sales, Support, CS, and Marketing, ensuring everyone speaks the same language at launch.
Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must.
Skills Required
- Proven SaaS product marketing experience at Senior or Lead level
- Experience defining ICP, value propositions, pricing strategy, and packaging
- Track record owning end-to-end product launches across Product, Marketing, Sales, and CS
- AI-forward mindset and experience using AI tools for messaging, automation, or prototyping ('vibe coding')
- Hands-on content and asset creation (pitch decks, one-sheets, product web pages, explainer videos)
- Strong cross-functional collaboration and ability to embed with Product and commercial teams
- Experience hosting product webinars and engaging customers for launches and expansion
- Must be based in the United States and able to work North American time zones
- Authorized to work in the U.S.; employer is not offering visa sponsorship for this role
Ethena Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ethena and has not been reviewed or approved by Ethena.
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Fair & Transparent Compensation — Pay is considered transparent, with publicly shared salary formulas, posted ranges on job descriptions, and a stated compensation philosophy. Practices like a no‑negotiation approach and location‑agnostic engineering pay aim to reduce gaps and increase clarity.
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Pay Growth & Progression — Progression appears structured through a formula‑based approach and twice‑yearly review cycles that provide predictable increases. Market adjustments and stronger performance can yield larger raises within this framework.
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Leave & Time Off Breadth — Time off breadth includes unlimited PTO, all U.S. federal holidays, and a company‑wide week‑long year‑end break. This structure signals meaningful rest time for a remote‑first environment.
Ethena Insights
What We Do
Compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams do more with less. Companies like Genesco, Zendesk, Pinterest, and Synaptics use Ethena to launch training in days instead of months and cut learner seat time by up to 60% with adaptive learning paths. Beyond training, Ethena unifies core compliance tools including Hotline & Case Management, Policy Bot, and Phishing Simulator in one platform. This simplifies your compliance tech stack, connects data sources, and continuously strengthens your training by identifying knowledge gaps. With built-in audit trails, compliance controls, and a 93% approval rating across more than 1 million learners, Ethena delivers programs that are responsive and effective.
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