Top Senior Marketing Jobs in Phoenix, AZ

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Own creative strategy and hands-on execution across web, paid media, email, direct mail, and social. Design campaign assets, create and appear in short-form video, manage customer stories and creator partnerships, maintain an approved asset library, and establish testing and performance measurement processes. The role also supports brand identity rollout, SEO-oriented content, compliance reviews, and organic social growth.

Lead Jasper’s enterprise growth engine across performance, lifecycle, field, account-based, and organic marketing. Partner with Sales and cross-functional leaders to drive predictable pipeline and revenue, optimize funnel performance through analytics, establish forecasting and reporting rhythms, and apply AI and automation to improve marketing execution. Build and coach a multidisciplinary, high-performing team while shaping company-wide growth strategy and overseeing campaign execution, experimentation, personalization, and investment optimization.

Lead product marketing for Faros in the AI engineering market. Own messaging, positioning, website copy, product launches, campaigns, sales enablement, competitive intelligence, gated assets, customer proof, technical content, and webinars. Partner with company leadership, product, sales, and demand generation teams while maintaining high standards for technical accuracy and writing quality. Track pipeline and campaign impact to refine strategy and influence engineering buyers, analysts, and investors.

Develops technical marketing strategy, collateral, sales tools, training, and solution messaging for onsemi’s Power Solutions Group. Builds relationships with engineering, sales, channel partners, and strategic customers; provides application insights, opportunity support, competitor analysis, product performance analysis, and market intelligence. Requires an engineering background, 8–10 years of experience, strong communication skills, and 15% domestic travel.

Own paid performance marketing for UK and US cosmetic dental clients. Manage Meta accounts, develop direct-response creative and scripts, launch Google Ads, optimize funnels, and communicate performance to clients. Track CPL, CAC, ROAS, bookings, retention, and revenue. The role is hands-on initially, with responsibility growing toward building and leading the performance marketing function.

Lead Garu’s digital marketing strategy to acquire users and nurture customers. Responsibilities include developing B2B SaaS marketing strategies, managing content programs, running demand generation campaigns, optimizing marketing automation workflows, overseeing community and advocacy initiatives, analyzing campaign performance, and collaborating with product teams on feature launches.

Owns strategy, execution, budgeting, measurement, reporting, and optimization for Ethos’s Streaming TV/OTT acquisition program. Partners cross-functionally with Creative, Analytics, MarTech, Product, and Finance; manages agencies and media buying; improves attribution, targeting, bidding, and incrementality testing; evaluates vendors and tools; presents recommendations to executives; and identifies scalable growth opportunities across offline and emerging channels.

Lead Joist’s customer acquisition and growth strategy across web and mobile. Own a multimillion-dollar acquisition budget, channel mix, forecasting, experimentation, analytics, and performance optimization. Partner with Paid Media, SEO, Lifecycle, Product Marketing, and Analytics teams to improve acquisition efficiency and scale growth. Present performance insights and recommendations to senior leadership while influencing cross-functional teams and driving strategic planning.

Own and optimize paid acquisition for auto insurance, beginning with hands-on Google Ads management and expanding into paid social and emerging channels. Responsibilities include SEM campaign strategy, state and DMA targeting, bidding, keyword and ad optimization, quote-funnel analysis, competitive auction management, performance reporting, and insurance advertising compliance. The role requires deep U.S. auto insurance paid media experience, budget ownership, lead-generation economics expertise, and independent optimization judgment.

Leads HeroDevs’ digital marketing strategy across paid media, website conversion, campaigns, content, and web execution. Owns paid marketing budgets, channel performance, pipeline impact, and conversion optimization. Manages a team of four and directs paid media and web development priorities while partnering with Product, Product Marketing, Content, Finance, Sales, and Revenue Operations. Oversees testing, digital quality, analytics, and executive reporting to improve demand creation, demand capture, and revenue outcomes.

Leads digital marketing strategy and execution across multiple brands, channels, and platforms. Manages a cross-functional marketing team, prioritizes initiatives, develops brand and channel strategies, analyzes lead and margin performance, and identifies growth opportunities. Acts as the primary marketing contact for internal partners and clients while overseeing SEO, PPC, content, UX, conversion optimization, reporting, and compliance activities.

Leads integrated omnichannel media strategy for pharmaceutical brands across HCP and DTC audiences. Owns channel planning, investment frameworks, large media budgets, agency partnerships, performance optimization, client leadership, and launch and lifecycle strategy. Ensures media plans comply with MLR and FDA requirements while using data to improve engagement, adoption, and prescription lift.

Leads global upstream product marketing strategy for the Patient Care Solutions portfolio. Develops segmentation, value propositions, claims, pricing, positioning, market insights, commercialization playbooks, and launch strategies. Partners with product management, R&D, clinical, commercial, and regional marketing teams to identify growth opportunities, influence product roadmaps, drive adoption, and maximize portfolio lifecycle value. Operates across a global matrixed organization, leading strategic forums, performance management, and enterprise marketing initiatives.

Lead mobile customer acquisition across paid and organic channels, including Apple Search Ads, Google App Campaigns, paid social, and ASO. Own mobile measurement, attribution, forecasting, reporting, testing, and investment decisions. Partner with Product, Engineering, Analytics, Creative, and Lifecycle teams on tracking, app-store optimization, creative development, and acquisition programs. Coach team members, launch new channels, and improve performance through experimentation, competitive analysis, and automation.

Executes marketing strategies, campaigns, brand programs, and lead-generation initiatives. Researches markets and competitors, analyzes campaign performance, tracks KPIs, prepares sales forecasts, maintains marketing records, and recommends improvements. Collaborates with sales, design, and content teams to produce advertising materials, ensures brand compliance, and communicates marketing plans and results to senior management.

Own Federal product marketing for AppGate ZTNA, including positioning, messaging, compliance mapping, RFP/RFI support, launches, campaigns, sales enablement, technical content, partner marketing, competitive analysis, and thought leadership. Translate Zero Trust and cybersecurity requirements into compelling value propositions for government agencies, defense organizations, integrators, and mission stakeholders. Collaborate with engineering, sales, product, demand generation, and customer reference teams while tracking market dynamics and go-to-market performance.

Develops customer marketing programs that drive product adoption, expansion, renewals, and retention for existing B2B SaaS customers. Translates product positioning into release communications, lifecycle campaigns, newsletters, adoption assets, and value-realization materials. Segments customers, identifies expansion opportunities, manages communication calendars, writes campaign copy, partners with demand generation, Customer Success, Sales, Product, and creative teams, and analyzes campaign performance.

Own the company’s account-based marketing and cold outbound engine for key B2B segments. Build target-account lists, contact maps, automated email journeys, messaging systems, reporting, and optimization processes. Partner with sales, partnerships, channel marketing, and field marketing to generate qualified meetings, SQLs, and pipeline. Manage Salesforce and HubSpot reporting, diagnose CRM sync issues, coordinate event-based ABM tactics, and continuously improve performance through data analysis and A/B testing.

Own B2C growth and lifecycle marketing communications across acquisition, onboarding, engagement, retention, and cross-sell journeys. Coordinate stakeholders across Marketing, CX, Product, Technology, Analytics, Creative, Operations, and Legal to launch and optimize multichannel campaigns. Manage journey maps, communication governance, performance analysis, digital and e-commerce improvements, SEO, personalization, testing, automation, and AI initiatives while building scalable processes in an evolving environment.

Leads planning and execution for large-scale B2B user conferences, roadshows, and third-party events. Responsibilities include managing vendors and sourcing across production, hospitality, rentals, and experiential builds; negotiating contracts; developing load-in/load-out schedules, run-of-show documents, floorplans, and staffing plans; and overseeing onsite crews and logistics. The role requires immediate, senior-level event expertise in a fast-moving 4–6 month contractor engagement.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, community, events, PR, web, and paid channels. Manage and develop the brand team and external partners, shape thought leadership and storytelling, guide creative direction, and ensure consistent brand execution across the customer journey. Use research, performance data, and emerging AI tools to improve marketing effectiveness, while building stronger connections with the veterinary community.

Manage and optimize paid social and paid search campaigns across Meta, TikTok, Reddit, Google Ads, and Microsoft Ads. Responsibilities include bid and budget optimization, ad copy and creative testing, audience and landing-page experiments, performance analysis, campaign scaling, tracking coordination, and reporting. The role supports expansion into new channels and focuses on acquisition metrics including CPA, ROAS, and cost per purchase.

Develops and executes account-specific B2B marketing strategies and campaigns for Manheim’s key client segments. Builds client relationships, coordinates digital, event, and location-based initiatives, analyzes campaign and account data, tracks KPIs and ROI, and delivers actionable insights. Collaborates with Sales, Operations, Data Analytics, Field Marketing, and Corporate Marketing to support client retention, revenue growth, and consistent campaign execution.