The Role
Leads global upstream product marketing strategy for the Patient Care Solutions portfolio. Develops segmentation, value propositions, claims, pricing, positioning, market insights, commercialization playbooks, and launch strategies. Partners with product management, R&D, clinical, commercial, and regional marketing teams to identify growth opportunities, influence product roadmaps, drive adoption, and maximize portfolio lifecycle value. Operates across a global matrixed organization, leading strategic forums, performance management, and enterprise marketing initiatives.
Summary Generated by Built In
Job Description SummaryThe Global Product Marketing Manager plays a critical role in shaping and executing the global upstream marketing strategy for the Patient Care Solutions portfolio. Operating as a strategic thought partner to the Global Product Line, and in close partnership with the Global Product Marketing Director, this role leads the end-to-end development of integrated business and marketing strategies for growth. This includes driving core upstream marketing disciplines such as value proposition development, pricing strategy, market insights generation, and claims development for the entire portfolio. The role partners closely with cross-functional stakeholders to advance a cohesive, portfolio-level marketing strategy, ensuring strong alignment between product management, evolving market needs, and revenue growth objectives. In addition, this role delivers enterprise-level impact by translating market insights into actionable strategies, influencing stakeholders across regions and functions, and positioning the portfolio for sustained competitive advantage and growth.Job Description
Application Deadline: October 09, 2026
Key Responsibilities
Strategic Leadership & Portfolio Direction
- Co-develop and drive the 3–5 year global portfolio marketing strategy aligning with enterprise growth priorities.
- Act as a strategic advisor to Product Management, R&D, and Commercial leaders by providing data-driven market perspectives and growth opportunities.
- Partner with Global Product Management, PCS Portfolio Marketing, Region Product Marketing & Region Commercial Leaders to identify and prioritize white space opportunities, adjacent markets, and new business models.
Upstream Marketing Excellence
- Own and lead core upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning.
- Generate outside-in insights to influence the product development roadmap, drive the creation of value propositions, and support the development of business cases.
- Monitor competitive dynamics, clinical trends, and regulatory shifts to proactively adjust portfolio strategy.
- Ensure alignment of upstream strategy with downstream execution across regions. Collaborate with key region marketing stakeholders to drive an integrated end-to-end marketing approach that seamlessly connects upstream deliverables to downstream impact.
Global Launch Readiness & Growth Execution
- Lead NPI go-to-market strategy, including launch readiness, LHRA development, and integrated marketing programs to drive adoption and market penetration.
- Integrate market research and voice-of-customer insights to inform and influence pricing strategies that drive lifecycle value, margin expansion, and sustained profitability.
- Develop and drive end-to-end commercialization playbooks, ensuring consistency and scalability across regions while enabling local market activation.
- Partner with regional marketing and commercial teams to accelerate adoption, demand generation, and revenue realization post-launch.
- Establish and track key performance indicators (KPIs) and success metrics to continuously assess launch effectiveness and inform course correction.
- Identify opportunities to maximize portfolio lifecycle value, including bundling strategies and cross-sell/upsell initiatives.
Strategic Leadership, Governance & Enterprise Influence
- Operate effectively in a highly matrixed global organization, influencing without direct authority across marketing, product management, clinical, and commercial teams.
- Play an integral role in marketing’s transformation including support of marketing training/development, new process implementation & adoption, best practice sharing, and building a strong marketing community.
- Drive performance management (daily management) to create visibility, drive accountability and a win-the-week mentality to exhibit marketing’s impact to the business.
- Lead key forums such as marketing reviews, portfolio councils, and strategic planning sessions.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred).
- 8+ years of progressive experience in product marketing, product management, or strategy; 5+ years in healthcare/medtech strongly preferred.
- Demonstrated success operating at a strategic level, influencing senior stakeholders and driving enterprise initiatives.
- Deep demonstrated expertise in upstream marketing disciplines, including: market segmentation & targeting, value proposition & claims development, pricing & portfolio strategy, new product commercialization
- Proven ability to translate insights into growth strategies that deliver measurable business impact.
- Proven experience building high impact marketing programs using all relevant channels and media; and aligning marketing strategy with business goals.
- Strong track record of working in a global, matrixed organization with cross-functional leadership.
- Strong presentation and interpersonal skills and are able to effectively communicate and present ideas to stakeholders throughout different levels of within the business to energize, develop, build rapport, and influence.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- MBA
- 8+ years of progressive experience in product marketing, product management, or strategy
- 5+ years of experience in healthcare or medtech
- Strategic-level experience influencing senior stakeholders and driving enterprise initiatives
- Expertise in market segmentation and targeting, value proposition and claims development, pricing and portfolio strategy, and new product commercialization
- Ability to translate insights into measurable growth strategies
- Experience building high-impact marketing programs across relevant channels and media
- Experience aligning marketing strategy with business goals
- Experience working in a global, matrixed organization with cross-functional leadership
- Strong presentation, communication, interpersonal, and stakeholder-influence skills
- Legal authorization to work in the United States without employment visa sponsorship
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
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The Company
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
