Dentology is the UK's leading patient acquisition partner for high-end cosmetic dental practices, and we've just launched in the US. We're a 30+ person team spanning content, ads, sales and tech, and one of the only companies building an end-to-end patient acquisition system that blends agency services with proprietary software.
Our platform combines real-time lead tracking, performance analytics and AI-driven insights to give practices clear visibility into what's driving results. From high-production content shoots and paid campaigns to the in-house teams who book the patients, we deliver predictable, profitable growth for some of the biggest names in UK dentistry, and now our first US practices.
You'll own paid performance for our clients across the UK and US. That means the numbers practice owners care about: how many consultations their ads book, the quality of the patients who turn up, and the treatment revenue that follows.
Day to day, you run Meta accounts hands-on, decide what creative we make, write the scripts, and work with our editors so we produce content that converts. You'll also build Google Ads as a second channel, starting with the first clients and growing it into something every practice can add.
It's a senior, hands-on seat. You're in the accounts every day, you join the performance conversations with practice owners, and as the team grows, you lead it.
Client performance (CPL, cost per booking, CAC, ROAS)
Client retention / churn
Ads MRR (scaling existing accounts, adding channels)
Google Ads live as a second channel
Meta accounts, run hands-on across a portfolio of UK and US practices
Creative direction and scripting. Clinician-led, direct-response scripts written by you against the proven angles for each treatment
Google Ads, from the first campaigns to a channel every client can add
Client-facing on anything ads-related. Client Success owns the relationship; you join the performance conversations
Landing pages and funnels. You bring the marketing insight; our team builds them
Dentology's own B2B ads
Over time, building out reactivation and nurture campaigns
Not the client relationship owner. Client Success has that
Not editor management or landing page builds. Content and Operations have those
Not a department head on day one. Leading the team is the goal, but earned
Meta Ads for local lead gen. You've run accounts - majority at £2-5k ($3-6k) a month, with some up to 40k/mo ad spend - and generated strong CAC and ROAS.
Google Ads. You've run Google search campaigns yourself
You know why an ad converts. You build on proven frameworks, and know what good hooks, angles and formats look like.
First-hand command of your accounts. You know the numbers without looking them up and can defend every decision
Client-capable. Comfortable explaining performance to a practice owner
The hands-on operator and the person who grows the function. Both, in that order
A plus: dental or healthcare, the US market, email and SMS nurture, and leading other media buyers
Days 1-30. Onboarded on our systems and processes. Your first accounts taken over and run hands-on.
Days 31-60. Owning creative and scripts across your accounts. Google plan written and first clients lined up.
Days 61-90. Owning performance across every account. Google live on its first clients. A formal review against the measures above.
Beyond. The function grows. You're involved in hiring and become Head of Performance Marketing across both markets.
Own the results from day one. The accounts and the creative are yours
Build a channel from scratch. Google Ads at Dentology starts with you
See what your work earns. Our platform tracks every lead from the ad to treatment revenue
A proven formula and real spend, with years of winning scripts and angles to build from
Two markets. The UK is established; the US launched this summer and is where the growth is
Access to the people who've done it. You'll sit in on our sessions with the operators who coach our marketing and sales teams
A platform team behind you. In-house engineering building the analytics and automation you specify
Skills Required
- Hands-on experience running Meta Ads accounts for local lead generation
- Experience managing monthly ad spend of approximately £2,000–£5,000, with some accounts up to £40,000 per month
- Demonstrated ability to generate strong customer acquisition costs and return on ad spend
- Hands-on experience running Google Search campaigns
- Ability to develop effective advertising hooks, angles, formats, and direct-response creative
- First-hand command of account performance metrics and ability to defend campaign decisions
- Ability to explain advertising performance clearly to business owners
- Ability to operate campaigns hands-on while growing the marketing function
- Dental or healthcare experience
- US market experience
- Email and SMS nurture campaign experience
- Experience leading other media buyers
What We Do
The complete patient acquisition solution for elite dental practices - combining performance creative, paid advertising, and lead conversion systems to attract high-value patients, streamline bookings, and accelerate practice growth.
