The Role
Lead Roo’s brand and integrated marketing strategy across campaigns, content, social, community, events, PR, web, and paid channels. Manage and develop the brand team and external partners, shape thought leadership and storytelling, guide creative direction, and ensure consistent brand execution across the customer journey. Use research, performance data, and emerging AI tools to improve marketing effectiveness, while building stronger connections with the veterinary community.
Summary Generated by Built In
What We Do
We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.
Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets.
Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.
We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.
Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets.
Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.
We're looking for a Senior Brand & Integrated Marketing Manager to build the big moments that define Roo's brand. You'll lead the launches, campaigns, and stories that shape how veterinary professionals and animal hospitals experience Roo. Your work will build awareness, trust, and affinity while supporting Roo's broader growth through strong strategy, storytelling, execution, and measurement.
ResponsibilitiesIntegrated Campaigns & Launches
- Lead Roo's biggest launches and company-level brand campaigns end-to-end: audience insight, narrative, briefs, channel planning, cross-functional orchestration, execution, and measurement.
- Own Roo's brand campaign calendar and measurement standard, partnering with brand, product marketing, lifecycle, partnerships, and other functions so every campaign feels like Roo.
- Lead brand research and benchmarks that show how campaigns move awareness and perception, and use them to guide where brand investment goes next.
- Turn industry moments (conferences, recognition weeks, and seasonal moments) into signature Roo moments.
- Bring strong creative ideas and storytelling to every campaign, including new formats and channels.
- Lead a steady cadence of co-marketing campaigns with Roo's strategic partners, and turn customer and success stories into integrated campaigns, press, and thought leadership.
- Lead brand growth in new markets, adapting campaigns, PR, and industry presence for each market as Roo expands.
- Own and track campaign and PR agency budgets, and build repeatable systems for campaign planning, briefing, and measurement.
Thought Leadership & PR
- Partner with our PR agency on earned media, trade media, and sponsored content, turning Roo's proof points into stories that strengthen our credibility.
- Build Roo's thought leadership program, bringing Roo's point of view on the future of veterinary work to the industry through research, content, and speaking opportunities.
- Elevate the voices of veterinary professionals, hospital leaders, and Roo's executives so Roo's story is told by the people who live it.
Qualifications
- You have deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement.
- You bring cross-functional teams together around a shared plan and keep complex launches on track.
- You've managed PR agencies or earned-media programs and built thought leadership that lands with a professional audience.
- You've owned brand research, budgets, and agency relationships, and make smart trade-offs with each.
- A strong storyteller with creative judgment and a clear point of view on how to measure whether a campaign worked.
- Thoughtful about where AI and emerging tools improve how marketing teams work, and where human judgment matters most.
- Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.
While we are a remote first company, if you are based in San Francisco this will be a hybrid role.
Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data (with example cities listed).Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet.Exact compensation may vary based on skills, experience, and location.
Tier 1 Pay Range (examples: San Francisco, NYC)
$145,000—$185,000 USD
Tier 2 Pay Range (examples: LA, Boston, Seattle, DC, San Diego, Chicago)
$130,000—$170,000 USD
Tier 3 Pay Range (examples: Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, Sacramento)
$120,000—$160,000 USD
Tier 4 Pay Range (examples: Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, Salt Lake City)
$115,000—$150,000 USD
Tier 5 Pay Range (examples: Madison, Birmingham, San Antonio, Spokane, Toronto)
$110,000—$140,000 USD
Core Values
Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun!
What to expect from working at Roo!
For permanent, full time employees, we offer:
- Accelerated growth & learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
- 401K
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel, including for regional team building events.
Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.
We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.
Ready to join the Roo-volution?!
Skills Required
- Experience in brand marketing, integrated marketing, campaign marketing, or a related role
- Experience leading multi-channel marketing work from strategy through execution
- Experience managing and developing teams, including direct reports and external partners or agencies
- Understanding of how brand appears across the full customer journey
- Strong storytelling ability, creative judgment, and visual consistency expertise
- Ability to collaborate across teams, build trust, and communicate clearly
- Ability to use data, research, and performance insights to guide decisions and measure impact
- Curiosity and creative energy, with willingness to test new ideas, formats, channels, and audience approaches
- Thoughtful use of AI and emerging tools in marketing workflows
- Candidates must be located in the CT or MT time zones
- Experience in veterinary medicine, healthcare, technology, marketplaces, labor platforms, or mission-driven companies
Roo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roo and has not been reviewed or approved by Roo.
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Fair & Transparent Compensation — Pay is considered transparent with visible shift rates before acceptance and quick payouts after shifts. Feedback suggests workers can negotiate per‑shift pay and use published local averages to target desired earnings.
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Healthcare Strength — Employee materials describe a base medical plan covered 100% and dental/vision at 90% for corporate roles. This reflects strong employer‑paid healthcare for internal staff.
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Parental & Family Support — Internal roles include 18 weeks of paid parental leave. Fertility and family‑planning stipends are also highlighted for employees.
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The Company
What We Do
Roo is a first-of-its-kind online veterinary relief service platform that gives veterinarians, vet techs and hospitals complete control over where and how they work. We at Roo see ourselves as more than just a vet recruitment agency. We saw veterinary clinics whose clients' needs outpaced their ability to fulfill them, and we saw veterinarians and vet techs working themselves to the bone at the mercy of everyone else's demands. We aim to transform the animal healthcare workplace to empower the veterinary professionals who make it so special. Veterinary medicine is so much more than just a job – it’s a passion. Combining innovative technology with an unmatched personal touch, Roo will change how you think about veterinary staffing. Join our growing community for free today.
