Top Marketing Jobs in Phoenix, AZ

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead go-to-market strategy for new products, offers, and motions through experimentation and test-and-learn approaches. Shape segmentation, positioning, pricing, and cross-product narratives; synthesize market and customer insights; align Product, Sales, Growth, Marketing, and Customer Experience teams; build new processes and systems; define performance metrics; and optimize initiatives to drive adoption, growth, and product-market fit.

Execute multi-channel marketing programs for acquisition and client/product communications. Support demand gen campaigns, events, webinars, nurtures, customer stories, release communications, and lifecycle programs. Work closely with Demand Gen, Product Marketing, Sales, and Client Success to operationalize strategy and ship recurring, scalable marketing outputs with heavy AI tool usage.

Lead end-to-end cross-channel performance media strategy, buying, optimization, and measurement across paid social, CTV/TV, audio, programmatic, direct mail, and local media. Manage agencies and partners, own budgets and pacing, run experiments and incrementality tests, apply AI/automation to scale creative and operations, and partner with analytics to tie brand investments to acquisition and business outcomes.

Design, produce, and optimize event marketing programs (trade shows, conferences, owned events, activations). Manage end-to-end event logistics, budgets, vendors, and cross-functional stakeholders to drive brand affinity and pipeline. Advocate for experience design and event technology, leverage AI tools for audience analysis and reporting, and travel frequently across North America to execute large-scale and white-glove events.

Supports B2B partner, Networks, and public sector events from planning through post-show follow-up. Responsibilities include maintaining checklists and trackers, managing booth assets and shipping, processing vendor paperwork and invoices, submitting marketing operations requests, preparing lead lists and event reports, coordinating attendee logistics, and providing onsite event support. The role also tracks sponsor commitments, exhibitor and speaker submissions, memberships, procurement forms, and compliance documentation.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead North America mid-market marketing: own demand generation, ABM, webinars, and field events. Build and manage a regional marketing team, partner with Sales/Channel/Global Marketing, run budgets and ROI-driven campaigns, set KPIs, and travel ~40% to support regional activations and events.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.

Leads marketing strategy and operations as strategic advisor to the CMO. Responsibilities include evaluating growth initiatives and partnerships, developing financial business cases, leading cross-functional pilots, managing annual planning, allocating marketing budgets, establishing governance, and reporting executive metrics. The role requires consulting or strategy experience, B2B and B2C expertise, advanced financial modeling, process design, executive communication, and a quantitative bachelor's degree; an MBA is preferred.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Develop and execute account-based marketing programs for strategic B2B accounts. Create personalized, multi-channel campaigns, partner with Sales to prioritize accounts and buying groups, generate and accelerate pipeline, analyze engagement and revenue results, and optimize through experimentation. Build scalable ABM playbooks and apply generative AI responsibly to research, personalization, campaign development, and analysis while validating outputs and protecting sensitive data.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Own integrated go-to-market strategy for Babylist Wishlist, including user research, market sizing, journey mapping, customer value proposition, editorial direction, and cross-channel campaign planning. Partner closely with Product, Brand, Creative, Growth, and Corporate Communications to execute plans, measure performance, remove blockers, and drive measurable Wishlist adoption and growth.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Build and scale channel and partner marketing across VAR, distributor, and technology alliances. Run partner enablement, MDF, co-marketing programs, portal management, communications, and partner funnel reporting to drive partner-led pipeline.

Leads the marketing operations function, team, martech roadmap, lead management, CRM integrations, data architecture, campaign attribution, reporting infrastructure, and vendor governance. Partners with Revenue Operations, Analytics, IT, and Finance to maintain reliable GTM data flows, improve data quality, and support scalable revenue growth. Manages technical professionals and leads technology transformation and re-platforming initiatives.