Digital Acquisition Marketing Specialist (REMOTE)

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Digital Acquisition Marketing Specialist who will be the creative mastermind to orchestrate our ad campaigns on a variety of ad platforms. Paid Social and native ad experience is preferred.
Location: Remote or Hybrid - We are looking for talent all across the US, but we have a state-of-the-art HQ in Woodland Hills, CA where you can work closely with your team.
Your mission, should you choose to accept it:

• Embark on a thrilling journey of setting up, managing, and analyzing paid media campaigns. Your daily, weekly, and monthly adventures will involve optimizing spend for sales growth while achieving mind-blowing ROI goals.
• Collaborate with our talented team members from various departments, transforming marketing projects from mere ideas into magnificent realities. Together, you'll navigate the treacherous waters of testing and optimization to create marketing marvels.
• Take charge of external partners and agencies, ensuring they stay on track to meet our lofty company goals. You'll be their ultimate guide to success.
• Unleash your creative superpowers! Conduct A/B tests for both eye-catching creatives and captivating landing pages, discovering the secrets of engagement and conversion optimization.
• Wield the power of data! Harness the forces of both qualitative and quantitative information to forge a conversion rate optimization strategy and testing plan that will leave our competitors trembling.
• Track and analyze the performance of each advertising channel and campaign like a true mastermind. Your keen eye will identify areas for improvement and guide us toward advertising greatness.
• Ascend to new heights of customer experience! Take a top-level view of our sales funnel, optimizing SEO, customer support, and our branded site. And don't forget to work your magic on our internal KPIs, including CVR, AOV, LTV, and Subscription Rates.
• Play the role of the content connoisseur! Review new content submissions, offering your invaluable feedback and ensuring they're ready for testing. Your eagle-eyed scrutiny will make all the difference.
• Stay ahead of the game! Keep a close eye on industry standards and new media programs/opportunities. With your innovative strategies, we'll reach new targets and conquer new frontiers.
• Be the glue that holds us together - Act as the point person for individual customer acquisition funnels, collaborating seamlessly with every department.
• And of course, be ready for any surprises that come your way. As a member of our Golden Hippo team, you'll always have new puzzles awaiting you.

Preferred Qualifications (Note: These are like icing on the cake! If you don't have them all, fear not! We still want you!):

• Possess a knack for mathematics and analytics. You see patterns and insights where others see chaos.
• Embrace the unknown! You're open to learning new concepts and systems faster than a speeding bullet.
• Attention to detail is your superpower! Your accuracy knows no bounds.
• Juggle multiple projects like a true virtuoso, organizing and prioritizing your workload with ease.
• Your communication skills are legendary! Verbal or written, you know how to captivate your audience.
• The spirit of success burns within you. You're self-motivated and driven to achieve greatness.
• You've already embarked on a digital marketing journey for 1-3 years, preferably in digital acquisition/performance marketing. The more experience, the better!
• You're a native advertising expert, having ventured into platforms like Taboola and Outbrain.
• You've dabbled in the mystical arts of A/B testing, using your powers to optimize sales funnels.
• Proficiency in spreadsheets (Microsoft Excel and Google Docs) is your secret weapon. You're also comfortable wielding basic image editing spells using Photoshop. Experience with Salesforce is a plus!
• High school Diploma or GED.

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The base salary range is $63,300 - $91,300, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.
Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME @GOLDENHIPPO.COM ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will neversend you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at [email protected] to verify its validity.
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