Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A: Digital Acquisition Marketing Specialist who will be the creative mastermind to orchestrate our ad campaigns on a variety of ad platforms. Paid Social and native ad experience is preferred.
Location: Remote or Hybrid - We are looking for talent all across the US, but we have a state-of-the-art HQ in Woodland Hills, CA where you can work closely with your team.
Your mission, should you choose to accept it:

• Embark on a thrilling journey of setting up, managing, and analyzing paid media campaigns. Your daily, weekly, and monthly adventures will involve optimizing spend for sales growth while achieving mind-blowing ROI goals.
• Collaborate with our talented team members from various departments, transforming marketing projects from mere ideas into magnificent realities. Together, you'll navigate the treacherous waters of testing and optimization to create marketing marvels.
• Take charge of external partners and agencies, ensuring they stay on track to meet our lofty company goals. You'll be their ultimate guide to success.
• Unleash your creative superpowers! Conduct A/B tests for both eye-catching creatives and captivating landing pages, discovering the secrets of engagement and conversion optimization.
• Wield the power of data! Harness the forces of both qualitative and quantitative information to forge a conversion rate optimization strategy and testing plan that will leave our competitors trembling.
• Track and analyze the performance of each advertising channel and campaign like a true mastermind. Your keen eye will identify areas for improvement and guide us toward advertising greatness.
• Ascend to new heights of customer experience! Take a top-level view of our sales funnel, optimizing SEO, customer support, and our branded site. And don't forget to work your magic on our internal KPIs, including CVR, AOV, LTV, and Subscription Rates.
• Play the role of the content connoisseur! Review new content submissions, offering your invaluable feedback and ensuring they're ready for testing. Your eagle-eyed scrutiny will make all the difference.
• Stay ahead of the game! Keep a close eye on industry standards and new media programs/opportunities. With your innovative strategies, we'll reach new targets and conquer new frontiers.
• Be the glue that holds us together - Act as the point person for individual customer acquisition funnels, collaborating seamlessly with every department.
• And of course, be ready for any surprises that come your way. As a member of our Golden Hippo team, you'll always have new puzzles awaiting you.

Preferred Qualifications (Note: These are like icing on the cake! If you don't have them all, fear not! We still want you!):

• Possess a knack for mathematics and analytics. You see patterns and insights where others see chaos.
• Embrace the unknown! You're open to learning new concepts and systems faster than a speeding bullet.
• Attention to detail is your superpower! Your accuracy knows no bounds.
• Juggle multiple projects like a true virtuoso, organizing and prioritizing your workload with ease.
• Your communication skills are legendary! Verbal or written, you know how to captivate your audience.
• The spirit of success burns within you. You're self-motivated and driven to achieve greatness.
• You've already embarked on a digital marketing journey for 1-3 years, preferably in digital acquisition/performance marketing. The more experience, the better!
• You're a native advertising expert, having ventured into platforms like Taboola and Outbrain.
• You've dabbled in the mystical arts of A/B testing, using your powers to optimize sales funnels.
• Proficiency in spreadsheets (Microsoft Excel and Google Docs) is your secret weapon. You're also comfortable wielding basic image editing spells using Photoshop. Experience with Salesforce is a plus!
• High school Diploma or GED.

Golden Perks & Benefits:

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

$63,300 - $91,300, annual & monthly KPI bonus potential, depending upon experience
*The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will only contact applicants from our official company e-mail domain, (NAME @GOLDENHIPPO.COM ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will neversend you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at [email protected] to verify its validity.*
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