Top Marketing Jobs in Madison, WI

The Marketing Specialist will manage marketing communications, conduct market research, optimize programs, create content, track project efficiency, and coordinate marketing events. Experience in healthcare marketing and content design tools is required.

Lead B2B marketing initiatives at Sidecar Health, focusing on demand generation, paid media, content strategy, and team development to drive growth and revenue.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

The Developer Marketing Lead will drive marketing strategies for APIs, engage with developers, and align messaging with Product and Engineering teams to enhance pipeline metrics and product adoption.

The Senior Revenue Intelligence Operations Manager drives operational efficiency and analytics in marketing for Veeam, supporting revenue goals and managing cross-functional projects to enhance field marketing effectiveness.

Lead performance-driven client relationships in a marketing agency, connecting client goals to strategies, managing accounts closely, and guiding internal teams for measurable outcomes.

Lead global customer marketing to drive advocacy, retention, and customer storytelling. Build executive advisory board, source and produce case studies/videos, manage advocacy/incentive programs and peer review platforms, and collaborate with lifecycle and customer-facing teams to scale onboarding, adoption, and feedback loops that inform messaging and GTM strategy.

Own GTM enablement for Stripe's Commerce Experiences: create seller-ready content, design and deliver training, surface field insights, analyze market and enablement data, and support product launches to drive adoption across enterprise, mid-market, and platform buyers.

Lead growth and lifecycle marketing by translating complex AI product capabilities into compelling copy and multi-touch programs. Build AI-powered marketing systems, run high-velocity experiments across funnel channels, own lifecycle and in-app messaging, and partner with product and growth teams to drive onboarding, retention, expansion, and feature launches.

Lead and execute the Always On revenue program to drive upsell and cross-sell across members. Build and run experiments, optimize site ads, automated campaigns, and personalized offers using analytics, AI, and automation. Partner with Product, Email, Analytics, and Engineering to launch revenue initiatives, scale workflows, and translate data into actionable growth recommendations.

Develop and execute a US-focused marketing strategy that generates demand and supports sales. Build integrated campaigns (email, paid, content, events, ABM), enable sales with assets and case studies, coordinate PR and partnerships, measure performance in HubSpot, and localize product positioning for the US senior living market.

Develop financial-services-focused product positioning, messaging, and go-to-market campaigns for Egnyte. Enable sales with industry sales plays and content, lead solution launches, create thought leadership, and collaborate cross-functionally to drive customer acquisition and retention.

Lead product marketing for B2B SaaS: own launches, positioning, competitive intelligence, customer and partner marketing, and GTM alignment. Apply AI/agentic workflows to scale messaging, enablement, and research. Partner with Sales/BDR, build repeatable PMM frameworks, manage a small team, and drive adoption, revenue, and partner-sourced pipeline.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Lead and scale Retool's AMER events and field marketing program, managing internal and external events, a team, and budget. Partner with GTM, PMM, Content, and RevOps to drive pipeline, measure event ROI, and execute experiential projects like dinners, roadshows, launches, and conferences.

Lead creation and scaling of customer lifecycle marketing focused on usage and consumption. Define strategy, operating model, experimentation framework, and KPIs to increase product adoption and consumption (especially APIs). Partner cross-functionally with Marketing, Customer Success, Sales, Product, and RevOps to drive time-to-value, feature adoption, and measurable revenue.

Lead marketing strategy and team to define positioning, GTM plans, and brand narrative across recycling, materials, and energy lines. Build audience intelligence, sales enablement, editorial systems, and analytics. Coordinate cross-functional integration with product, BD, policy, and communications to amplify Redwood's presence with talent, customers, investors, and stakeholders.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Create and iterate branded paid social static and motion assets that drive growth. Own concept-to-production pipeline, use data and channel insights to inform creative, build scalable workflows, and employ AI tools responsibly. Collaborate with performance marketing and help mentor future contributors.

Develop and execute North America channel marketing programs with sales, product marketing, and partners. Manage campaigns, budgets, partner resources, events, creative deliverables, and measure program effectiveness to drive channel engagement and revenue.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.