Developer Marketing Lead

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
120K-140K Annually
Senior level
Artificial Intelligence • Machine Learning • Software • Analytics
Our mission is to verify 100% of good identities in real-time and completely eliminate identity fraud on the internet.
The Role
The Developer Marketing Lead will drive marketing strategies for APIs, engage with developers, and align messaging with Product and Engineering teams to enhance pipeline metrics and product adoption.
Summary Generated by Built In
Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About the Role

Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration.

You'll serve as the primary voice, strategist, and executor for developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of technical depth and commercial impact — someone who can speak fluently with engineers while driving the pipeline metrics that matter to sales.

Location Requirements:

We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.

 
 

What You'll Do

Developer Positioning & Messaging

  • Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.

  • Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.

  • Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.

  • Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.

  • Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.

Developer Campaign Strategy

  • Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.

  • Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.

  • Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).

  • Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.

Cross-Functional Partnership

  • Act as the developer marketing owner during planning cycles, QBRs, and product launches.

  • Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.

  • Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.

  • Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.

 
 

What You Bring

  • 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.

  • Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.

  • Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.

  • Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.

  • Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).

  • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.

  • Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

Follow Us!

YouTube | LinkedIn | X (Twitter) | Facebook

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Chennai, Tamil Nadu
386 Employees
Year Founded: 2012

What We Do

Socure is the leading platform for digital identity trust. Its predictive analytics platform applies artificial intelligence and machine learning techniques with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet to verify identities in real time. The company has more than 750 customers across the financial services, gaming, telecom, and e-commerce industries, including three of the top five banks, seven of the top 10 card issuers, three of the top MSBs, the top payroll provider, the top credit bureau, and over 100 of the largest and most successful FinTechs. Marquee customers include Chime, Varo Money, Public, Stash, and DraftKings. Socure has received numerous industry awards and accolades, including being named to Forbes America’s Best Startup Employers 2021, being awarded Best New Technology Introduced over the Last 12 Months – Data and Data Services at the 2020 American Financial Technology Awards (AFTAs), being ranked number 70 in Deloitte’s Technology Fast 500™, being listed as a Gartner Cool Vendor, being recognized by Forbes as one of the Top 25 Machine Learning Startups to Watch, being named to CB Insights: The FinTech 250, and being awarded Finovate’s Award for Best Use of AI/ML, to name a few.

Why Work With Us

Socure is a critical part of the infrastructure of the digital economy and what we do is critical to ensure the safety of anyone doing any sort of business on the internet. Because of our technology digital identity theft will be eradicated and more people will be included in the digital economy than ever before.

Gallery

Gallery

Similar Jobs

Capital One Logo Capital One

Lead Full-stack Engineer

Fintech • Machine Learning • Payments • Software • Financial Services
Remote or Hybrid
Richmond, VA, USA
55000 Employees
179K-205K Annually

Pindrop Logo Pindrop

Web Engineer

Artificial Intelligence • Cloud • Mobile • Security • Software
Remote
US
252 Employees
145K-175K Annually

DataRobot Logo DataRobot

Lead Product Marketing Engineer - Agentic AI Transformation

Artificial Intelligence • Information Technology • Machine Learning • Software
Remote
2 Locations
1610 Employees
210K-265K Annually
Remote
US
8 Employees

Similar Companies Hiring

Fairly Even Thumbnail
Hardware • Other • Robotics • Sales • Software • Hospitality
New York, NY
30 Employees
Bellagent Thumbnail
Artificial Intelligence • Machine Learning • Business Intelligence • Generative AI
Chicago, IL
20 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account