Top Marketing Jobs in Madison, WI

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Own and optimize paid acquisition across TikTok, Meta, and Google channels; manage budgets, targeting, and bids to hit CPA/ROAS goals; run high-volume creative testing with Social and Creative teams; analyze performance to scale winners; improve tracking and attribution; build AI-native testing and execution strategies.

Lead strategy and day-to-day execution of direct-response paid social campaigns (primarily Meta and TikTok) to acquire new patients. Optimize and scale campaigns to improve CAC and LTV, manage large monthly budgets, direct data-driven creative testing, run A/B and landing page experiments, build forecasts and reporting, partner with Data and Creative teams, and apply AI tools to automate analysis and workflows.

Lead Synapticure's full marketing function: set strategy and roadmap, manage agencies and a small internal team, launch a rebrand and website, run paid acquisition and lifecycle programs, own CAC/LTV targets and measurement with Mixpanel, develop caregiver- and partner-facing messaging, and ensure clinical and compliance alignment. Drive weekly growth rhythms, scale channels deliberately, and build internal capability to meet enrollment and partnership goals.

Own growth marketing for Ad Studio: launch and optimize paid channels (LinkedIn, Meta, Google), create lead magnets, run webinars, build funnel reporting (CPL, conversion, pipeline), and iterate like a founder to drive pipeline and revenue for a B2B SaaS AI product.

Lead organic social, content, and digital PR efforts: manage LinkedIn and emerging channels, write and optimize SEO-driven content, run press and podcast outreach, produce multi-format marketing assets, monitor organic performance, and collaborate across marketing to grow brand visibility.

Lead content planning and editorial operations for member, sponsor, and prospect communications. Develop and execute GTM campaigns, repurpose content into thought leadership and demand-gen, manage contractors, and optimize email and web nurture flows through testing and analytics to improve engagement, conversions, and strategic KPIs.

Support product marketing for UDS by developing go-to-market strategies, positioning, technical content, demos, and launch materials. Partner with Product, Engineering, and Growth to translate complex cloud-native and DevSecOps capabilities into clear value for defense and national security customers. Conduct market research, competitive analysis, and post-launch optimization while supporting adoption and evangelism.

Partner with creators to produce ecommerce-focused B2B content across newsletters, social, podcasts, webinars, and membership channels. Own creator voice and editorial quality, research and ideate stories, track deliverables, collaborate with stakeholders, and optimize content to grow the target audience and membership.

Manage and scale high-yield third-party digital media channels (paid email, virtual events, content syndication, display). Own vendor relationships (30+), testing budgets, campaign execution, budgeting, reporting, and ROI/pipeline optimization. Collaborate cross-functionally to drive measurable pipeline growth against aggressive revenue targets.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Act as strategic lead and primary client contact to develop and oversee SEO, paid media, local search, and analytics strategies. Monitor performance with GA4, Search Console, and SEMrush, present data-driven recommendations, coordinate execution with internal teams, identify growth opportunities, and build long-term client relationships.

The role involves shaping product marketing narratives and managing community engagement through AI tools, while catering to the needs of government procurement officers and suppliers.

Conscious Talent seeks marketing leaders with 6+ years of experience to define and execute marketing strategies, build teams, and foster a values-driven culture.

The Digital Marketing Manager develops and executes the global digital marketing strategy, ensuring effective engagement across digital channels and compliance in a regulated medical environment.

Lead brand strategy and digital presence for a B2B climate-tech SaaS company. Translate complex science and AI into clear narratives, own visual and messaging standards, manage website/SEO/GEO, optimize digital channels, oversee UX and content strategy, manage agencies and freelancers, build scalable creative resources, and leverage AI tools to scale work. Serve as a cross-functional brand steward and thought partner to marketing, product, and leadership.

The Head of Marketing will define and lead the marketing vision at Taekus, focusing on product positioning, integrated marketing campaigns, and brand strategy while scaling the marketing organization.

Lead demand generation for the Shopify ecosystem across paid, organic, affiliate, partnerships, and outbound. Scale customer base 10x, deploy a $1M+ budget, run LinkedIn/Meta acquisition, build affiliate and content programs, oversee cold email strategy, work with founders on positioning, and hire and grow the marketing team.

The Head of Marketing will develop and execute marketing strategies to drive revenue growth and demand generation for Anagram's insurance billing platform, while collaborating with Sales and Product teams to improve conversion rates and build a marketing team.

The VP of Marketing will build a marketing engine for BoomPop, transitioning it from a service-based to a software-focused company, driving enterprise demand, and aligning marketing strategies with revenue goals.

Own messaging, positioning, and enablement for the private equity segment. Build PE personas and playbooks, support Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, and use AI tooling to accelerate content production while partnering cross-functionally with Sales, Demand Gen, Product, and Customer Marketing.

Lead market initiatives for Dead Tank Circuit Breaker and HYpact product lines: perform market research and competitive analysis, gather voice-of-customer and regional feedback, support portfolio and roadmap decisions, create commercial sales tools (value propositions, battle cards, presentations), and enable NPI commercialization by aligning product, sales, and marketing for go-to-market execution.

The Performance Marketing Manager will strategize, execute, and optimize media buying for nonprofit clients while managing relationships and reporting performance trends to stakeholders.

The Marketing Specialist will manage marketing communications, conduct market research, optimize programs, create content, track project efficiency, and coordinate marketing events. Experience in healthcare marketing and content design tools is required.