Top Marketing Jobs in Madison, WI

Lead MongoDB's marketing efforts focused on startups and the VC ecosystem, executing programs, building relationships, and measuring impact to strengthen presence in the Bay Area.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Leads Affirm’s Marketing Services organization and long-term partner marketing strategy. Oversees marketplace, partner, and platform marketing teams; manages co-marketing investments, events, monetization programs, measurement frameworks, governance, and partner-funded initiatives. Collaborates with Product, Sales, Partnerships, Finance, Analytics, Legal, and other teams to drive merchant growth, improve return on investment, and strengthen strategic relationships. Builds scalable operating models and develops senior marketing leaders.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Leads patient and brand marketing strategy, product marketing, media planning, influencer campaigns, partnerships, creative strategy, and brand measurement. Owns awareness, trust, patient acquisition, funnel conversion, and marketing efficiency while managing budgets, testing campaigns, and building a high-performing marketing team. Partners across product and brand functions to create differentiated healthcare experiences and drive company growth.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Leads North American revenue marketing strategy, pipeline generation, revenue contribution, budget allocation, field and digital programs, public sector and partner marketing, and team development. Partners closely with Sales leadership to drive enterprise, commercial, public sector, and channel growth. Owns integrated marketing planning, performance measurement, investment decisions, and executive communication across the region.

Own Jasper’s customer advocacy and experiential marketing programs, including customer stories, reference management, analyst and press preparation, customer advisory boards, executive events, and post-sale onsite programming. Develop customer-focused content, deploy proof across sales and customer success motions, and measure behavior change, advocacy conversion, account coverage, retention, expansion, and pipeline impact. The role is fully remote, reports to senior marketing leadership, and includes 20–25% travel.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Leads brand positioning and go-to-market narratives for CPG brands. Develops advertiser-facing materials and packages editorial opportunities using audience and marketplace insights. Partners with editorial, sales, strategy, design, and research teams to enable revenue-generating programs. Manages timelines, deliverables, storytelling quality, and process improvements across brand marketing workstreams.

Leads integrated marketing strategy and execution for major food and wine festivals, driving attendance, ticket revenue, brand growth, and sustained consumer demand. Responsibilities include event positioning, audience development, budgeting, paid media, direct mail, social media, community partnerships, editorial coordination, campaign analysis, KPI tracking, and cross-functional collaboration. The role is fully remote with approximately 15% travel.

Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Own and scale Runpod’s affiliate program while consolidating creator and influencer partnerships into a performance-based growth channel. Responsibilities include recruiting and managing affiliates and creators, designing incentives, tracking signups and revenue in PartnerStack, developing partnership campaigns, supporting employee and executive content, managing contracts and payouts, and reporting performance to marketing leadership. The role works cross-functionally with Growth, Content, Product Marketing, DevRel, PR/Comms, Sales, and Marketing Operations.

Leads provider growth marketing to expand Headway’s provider network and improve acquisition efficiency. Owns paid, organic, lifecycle, referral, segmentation, experimentation, channel strategy, and performance measurement. Builds and manages the marketing team while partnering with Sales, RevOps, Finance, Product, and R&D to align growth goals, reduce CAC, optimize provider mix, and develop value-based acquisition frameworks.

Leads Dropbox’s global field and partner marketing organization, owning regional strategy, account-based marketing, demand generation, partner co-marketing, channel support, customer campaigns, and PLG-to-SLG conversion. The role manages pipeline performance, sales and alliance alignment, executive engagement programs, and a globally distributed multidisciplinary marketing team. It requires extensive B2B marketing leadership, ecosystem partnership experience, funnel expertise, data-driven decision-making, and global GTM experience.

Leads Pluralsight’s global growth and digital marketing engine for new-logo acquisition and customer expansion. Responsibilities include managing a 7-figure budget, driving pipeline and revenue through paid, lifecycle, ABM, and multi-channel programs, overseeing media agencies, measuring full-funnel performance, forecasting spend, and building scalable campaign playbooks. The role also leads and develops teams across paid media, lifecycle marketing, and digital campaign execution while improving operating models and cross-functional processes.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.