Top Marketing Jobs in Madison, WI

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

The Director of Partner Marketing will define and scale Affirm's Partner Marketing strategy, drive revenue growth through performance marketing, and manage senior-level merchant relationships. Responsibilities include leading a team, setting priorities, analyzing marketplace performance, and managing co-marketing budgets.

Design, build, and operate HubSpot-based lifecycle and trigger-driven customer journeys using AI to scale personalization. Maintain CRM data integrity and Salesforce sync, ensure compliance and deliverability, and translate campaign performance into actionable insights and reports.

Lead product marketing for Liftoff's adtech portfolio: define positioning, create sales enablement and campaigns, lead GTM launches, drive market intelligence, and translate technical features into compelling content while partnering cross-functionally across regions.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

Lead enterprise ABM strategy and manage paid media across self-serve and enterprise motions. Build AI-powered workflows, oversee agency relationships and budgets, set metrics, run rapid experimentation, align with Sales/RevOps/Customer Success, and grow a small team while optimizing account-level pipeline performance.

Lead strategy and execution for 1:Few ABM programs, build vertical campaigns, align with Sales, evaluate MarTech, define segmentation and measurement, and tie ABM activities to pipeline and revenue outcomes.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.

The Lead Product Marketing Manager will translate technical differentiators into customer-focused narratives, support sales enablement, and develop thought leadership in device intelligence.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

Lead end-to-end product marketing for Acquia's Platform and Drupal offering targeting technical buyers (CTO/CIO/CISO). Own positioning, messaging, competitive GTM, launches, sales plays, and TCO tools. Manage a Product Marketing Manager, partner with Drupal evangelists, Sales Enablement, Product, and Demand Gen to drive strategy, content, demos, and data-driven programs that win displacement deals.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

The Senior Technical Product Marketing Manager will lead the marketing strategy for MongoDB Search and Vector Search, focusing on positioning, messaging, and technical content creation to enhance product adoption and align with business goals.

Own and optimize the end-to-end global lead funnel: ingestion, routing, enrichment, SLA governance, and funnel reporting. Drive lead-to-opportunity conversion, build scalable processes and AI/automation workflows, partner cross-functionally with Sales, Sales Ops, Marketing and Engineering, and deliver measurable improvements to pipeline performance.

Lead and scale Jasper’s enterprise growth engine across paid, lifecycle, ABM, field, and organic growth. Build integrated programs with Sales to drive predictable pipeline and revenue, own funnel analytics and performance measurement, partner with GTM Operations and Data Science, and hire and coach a multidisciplinary marketing team focused on experimentation, AI-enabled personalization, and optimization.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

The Sr. Product Marketing Specialist will drive GTM strategies and messaging for identity security solutions, collaborating with product management, sales, and marketing teams.

Lead global recruitment marketing strategy to attract and convert talent across 40+ countries. Design and execute paid media, email, social, and talent CRM campaigns, embed AI to scale output, enable recruiters and hiring managers, and improve hiring KPIs like conversion and time-to-fill while collaborating with leaders, marketing, communications, and HR.

Drive and scale partner-sourced demand by developing, executing, and measuring channel marketing programs. Build partner relationships, manage quarterly partner marketing plans and budgets, align global campaigns to partners, track partner metrics, and coordinate cross-functionally to grow partner-sourced pipeline.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Lead demand generation programs for Superhuman Mail, collaborating with Sales and other teams to drive marketing-sourced pipeline growth through integrated campaigns, optimization, and performance analysis.

Lead Bankrate's Marketing Creative pod as an AI-native creative leader: set creative standards, build AI-powered tooling and workflows to produce scalable channel-native variants, run rapid testing tied to revenue, partner cross-functionally, and hire/manage a small team and vendors.

Lead and own CodePath’s full marketing organization — brand, learner growth, and B2B product marketing. Build and scale AI-native marketing systems, run paid acquisition and lifecycle funnels, optimize conversion and landing pages, enable sales with positioning and case studies, and hire and develop a high-performing team to drive enrollment, earned revenue, and brand authority.