Channel Marketing Specialist

Posted Yesterday
2 Locations
Remote or Hybrid
65K-88K Annually
Mid level
Digital Media
The Role
Develop and execute North America channel marketing programs with sales, product marketing, and partners. Manage campaigns, budgets, partner resources, events, creative deliverables, and measure program effectiveness to drive channel engagement and revenue.
Summary Generated by Built In
Find Your Connection to Endless Possibilities

With Audinate, you’ll find your connection to the world of sound and vision.   

We lead the world in AV networking media to pioneer the way people see and hear. Our products seamlessly manage hundreds of audio and video channels with one network, making us the industry standard. You’ll find us in the largest companies and institutions like the Sydney Opera House, NFL Media Headquarters, Microsoft, and even a 900-year old cathedral featured in Harry Potter.
 
Our core values are the foundation of everything we do: Excellence, Courage, Integrity, Innovation, and Teamwork.
 
If this resonates with you, this is the place for you. 
 
What you’ll experience with us
 
No matter your role, you’ll feel part of our team and contribute to pioneering the future of AV so that everyone can be seen and heard. In addition to a competitive salary, bonus , equity incentive plan and benefits, you’ll be part of our diverse, values-based culture. You’ll also enjoy a range of perks such as flexible working, home office support, and volunteering leave.
 
 
What you'll be working on
 
As Audinate’s Channel Marketing Specialist for North America, you’ll partner with sales, product marketing and our channel network to create campaigns, events and resources that grow engagement, drive revenue and bring Dante-powered AV technology to more customers, venues and experiences. 

Responsibilities

  • Working closely with sales, product marketing and global channel marketing to tailor channel programs for North America 
  • Develop and execute plans that drive revenue growth and channel engagement 
  • Manage partner requests, priorities, and identify new opportunities  
  • Track budget and expenditures by campaign and by channel partner
  • Update and maintain our library of channel resources and partner website 
  • Work with the creative team on deliverables for channel programs, including digital, print and video assets plus local events
  • Plan and execute events with channel partners
  • Collaborate with Audinate’s manufacturer partners as it relates to channel activities
  • Identify effectiveness and impact of channel marketing initiatives with tracking and analysis 

Requirements

  • 3+ years of experience in B2B channel marketing (AV industry experience a huge plus) 
  • Experience delivery strategic campaigns across the full customer journey
  • Experience working independently with channel partners and customers
  • Experience managing budgets and expenses
  • Experience building B2B communities and associations is a plus
  • Excellent relationship building and teamwork skills 
  • Excellent written and verbal communication skills, including some copywriting
  • The ability to work collaboratively with sales, marketing and product marketing
  • Attention for details big and small with an appreciation for how much the small things matter
  • Bachelor’s degree in marketing, business or related field 
  • A willingness to travel up to 10% of the time 

If you're a Marketer looking for an opportunity to make a difference we may be on the same wavelength.

Apply now and submit your CV and cover letter.


Audinate provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. 

Skills Required

  • 3+ years of experience in B2B channel marketing (AV industry experience a huge plus)
  • Experience delivering strategic campaigns across the full customer journey
  • Experience working independently with channel partners and customers
  • Experience managing budgets and expenses
  • Experience building B2B communities and associations
  • Excellent relationship building and teamwork skills
  • Excellent written and verbal communication skills, including some copywriting
  • Ability to work collaboratively with sales, marketing and product marketing
  • Attention to details big and small
  • Bachelor's degree in marketing, business or related field
  • Willingness to travel up to 10% of the time
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The Company
HQ: Sydney
137 Employees
Year Founded: 2006

What We Do

Audinate Group Ltd (ASX:AD8) has a vision to pioneer the future of AV. Audinate’s award winning Dante AV over IP networking solution is the worldwide leader and used extensively in the professional live sound, commercial installation, broadcast, public address, and recording industries. Dante replaces traditional analogue cables by transmitting perfectly synchronized audio and video signals across large distances, to multiple locations at once, using nothing more than an Ethernet cable. Dante technology powers products available from hundreds of leading AV manufacturers around the world. Audinate is headquartered in Australia and has regional offices in the United States, United Kingdom and Hong Kong.

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