Top Marketing Jobs in Madison, WI

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, vendor coordination, and process optimization. Oversee lifecycle of complex marketing projects, maintain dashboards and reporting, run prioritization and intake, and support event deliverables. Manage and mentor a team, drive cross-functional collaboration, change management, and continuous improvement to ensure scalable, efficient execution aligned with business objectives.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, and process optimization. Oversee intake, prioritization, and lifecycle of marketing projects, coordinate vendors, maintain dashboards and metrics, and support event deliverables. Manage and mentor the Marketing Operations team while driving continuous improvement, cross-functional collaboration, and operational excellence.

Own and optimize multi-channel paid media (Google, Microsoft/Bing, LinkedIn, programmatic) for B2B demand generation and ABM. Manage six- to low-seven-figure budgets, partner with ops teams to improve tracking/attribution, run testing and analysis, manage agencies, and leverage AI/automation to drive pipeline, revenue, and lead quality.

Lead strategy and creative direction for paid digital and social acquisition across platforms (TikTok, Meta, Snapchat, YouTube, CTV). Build and run always-on testing programs, manage digital creative spend and agencies, and partner with content, product, analytics, and compliance to optimize paid-to-owned conversion paths and improve prospect acquisition volume and quality.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Lead paid media and campaigns to generate pipeline and revenue. Own strategy, execution, and optimization across paid channels, content operations, and AI-driven automation. Improve funnel conversion and pipeline velocity while partnering with sales, product marketing, and operations to measure ROI and drive continuous testing and attribution.

Own strategy and execution of behavior-driven lifecycle email programs to drive adoption, engagement, and cross-sell for trial and customer audiences. Use data and AI to identify segments and opportunities, build trigger-based campaigns in HubSpot, partner cross-functionally to align content and product launches, define KPIs, and create customer delight programs that turn users into advocates.

Lead and build Momos' growth marketing function to drive full-funnel acquisition and pipeline growth across paid, SEO/SEM, lifecycle, and ABM. Establish measurement, experimentation, and attribution frameworks, partner with Sales/Product/RevOps, coach the growth team, manage vendors, and show clear ROI linking growth spend to revenue.

Support social media and content marketing initiatives for a telehealth clinic focused on PCOS. Responsibilities include video editing, content creation, and campaign support.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Lead revenue marketing and AI growth to drive measurable pipeline and commercial revenue. Design integrated demand generation and ABM programs, partner and channel marketing, AI enablement, marketing ops and analytics, attribution, and martech optimization. Align with Sales and RevOps, build a high-performing team, set KPIs and budgets, and deliver data-driven growth recommendations.

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

The Performance Video Editor edits short-form videos for paid ads, focusing on conversion-driven strategies and brand integrity across various platforms, while collaborating with creative teams and contributing to brand consistency.

Lead strategy and hands-on execution of full-funnel, multi-channel B2B campaigns to drive pipeline and revenue. Build and launch campaigns in HubSpot, manage workflows, segmentation, and attribution, align with sales/RevOps (Salesforce), optimize performance via A/B testing and reporting, and ensure compliance with data regulations (CAN-SPAM, GDPR). Collaborate across product, content, design, and sales to convert and nurture manufacturing plant-floor and executive buyers.

Lead a B2B division to retain and grow client portfolios, manage P&L, coach Account Directors, drive service expansion and new business, and implement AI and proprietary tools (Nova, Iris, Pulse, Power Circuit) to improve measurement, attribution, and client outcomes while representing the firm externally.

Lead full-funnel marketing analytics and a small AI-augmented team to measure and optimize paid media and lifecycle journeys. Own test-and-learn experiments, attribution and incrementality frameworks (MTA, MMM), vendor evaluation, and partnership with ML to improve CAC, LTV, and channel efficiency. Translate results into actionable growth recommendations.

The Brand Marketing Partner will lead social strategy, creator partnerships, and community growth for game titles, executing growth-oriented campaigns and building sustainable audience engagement.

Lead OpenSesame’s brand and creative function: own brand stewardship, editorial strategy, creative operations, team leadership, and AI-enabled workflows. Build governance, scale content production, partner across Growth and Product Marketing, and measure brand contribution to pipeline and awareness.

Lead brand stewardship and creative operations for OpenSesame: own editorial strategy, govern brand standards, manage designers/copywriters/contractors, implement AI-enabled marketing workflows, partner with Growth and Product Marketing, and build scalable content operations that drive awareness, sales enablement, and pipeline contribution.

Lead product marketing for OpenSesame: own end-to-end GTM strategy, messaging, launches, sales enablement, market research, and GTM analytics. Build launch processes, improve collateral and sales outcomes, incorporate AI/LLM workflows, and drive cross-functional alignment to accelerate revenue and brand position.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.