Product, Performance Marketing

Posted 7 Hours Ago
Be an Early Applicant
Hiring Remotely in United States
Remote or Hybrid
Senior level
AdTech • Marketing Tech
The Role
Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.
Summary Generated by Built In
About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:
  • A tech and startup obsessed marketing operator

  • First in line to try the newest AI marketing tool

  • Passionate about ad networks and performance marketing

  • Obsessed with discovering and tracking social media trends

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for a performance marketing expert who is excited about being the glue between these layers, straddling marketing and product development.

The Role

Performance Marketing (85% of your time)

  • Interface directly with clients

  • Define what the ideal campaign structure is for Valid clients

  • Manage and hire a team of marketers to use tooling you help design to deliver a best-in-class ads experience

Product (15% of your time)

  • Interface directly with engineering translating marketing processes into real products

About you
  • 7+ years of performance marketing experience within an agency or head of growth role

  • Manage +$500,000/month of ad spend across the following platforms:

  • Meta

  • TikTok

  • Google

  • Other advertising channels

  • Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.

  • Served in client facing roles as senior POC

Nice to Have

  • Managed and hired a team of marketers

  • Advertising for mobile apps, mobile app attribution (SKAN), and Apple ads

You’re Probably a Good Fit If:

  • Applying the latest tech in novel ways to delight customers excites you

  • Your goal is to maximize ownership

  • You want to join something early stage

  • The idea of organized chaos is what you want

  • Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.

  • Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

This Role Might Not Be a Fit If:

  • You don’t enjoy wearing multiple hats

  • Don’t enjoy mentoring others

  • Dislike navigating ambiguity

Compensation Range
  • Competitive Salary

  • Equity

  • Benefits: 401k, healthcare, FSA, lunch (for in-person days)

  • Location: Remote friendly with a preference for in-person out of our office in San Francisco.

Skills Required

  • 7+ years of performance marketing experience within an agency or head of growth role.
  • Manage $500,000+/month of ad spend across Meta, TikTok, Google, and other advertising channels.
  • Experience advertising on Meta, TikTok, and Google platforms.
  • Comfortable analyzing data and deploying statistical methods to evaluate ad account performance.
  • Served in client-facing roles as a senior point of contact.
  • Managed and hired a team of marketers.
  • Experience with mobile app advertising, mobile app attribution (SKAN), and Apple Ads.
  • Familiarity with AI marketing tools and applying new marketing technologies.
Am I A Good Fit?
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The Company
40 Employees
Year Founded: 2023

What We Do

Valid is a San Francisco-based, seed-stage company founded in July 2023. It has grown from five people to more than 40 and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. The business combines expert marketers with proprietary tools and performance-marketing capabilities, supporting clients through campaign reporting, guidance, account management, attribution, and ad delivery across major digital advertising channels.

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