Top Marketing Jobs in Buffalo, NY

The Marketing Insights Lead will analyze marketing performance, provide actionable recommendations, and build relationships with client stakeholders while using statistical methods and data analysis tools.

Develop and execute SEO strategies for a cybersecurity startup, including keyword research, technical audits, on-page and off-page optimization, link building, content planning, and performance analysis. Collaborate with writers and the founding marketing team, create SEO-focused content and landing pages, support social media and PPC efforts, and use graphic design tools to enhance marketing materials.

Lead product marketing and go-to-market initiatives for cybersecurity offerings across India, the Middle East, and the U.S. Develop positioning, messaging, campaigns, product collateral, competitive research, and demand-generation content. Coordinate with product, sales, design, and external agencies, track marketing performance, and optimize strategy using data. The role requires cybersecurity expertise, hands-on graphic design capabilities, marketing automation experience, and strong cross-functional collaboration.

Marketing Intern will support social media and broader marketing campaigns by creating content, monitoring engagement, researching trends, and managing marketing materials. The role works closely with the marketing team and Head of Marketing in a remote environment. Candidates will gain practical experience in social media communication, content creation, campaign execution, and marketing strategy.

Develop the product marketing strategy and narrative for a digital platform serving investment bankers. Create positioning, persona-based messaging, executive decks, one-pagers, demos, internal communications, and video direction. Translate complex AI and workflow capabilities into compelling adoption materials, synthesize competitive insights, define launch and pilot strategies, and align Product, Design, Engineering, AI, and leadership around a consistent story.

Leads the Lifestyle division’s client portfolio, revenue expansion, retention, profitability, and executive relationships for higher-AOV D2C brands. Manages Account Directors, hiring, staffing, career development, and performance. Oversees full-funnel marketing strategy, measurement, pitches, and go-to-market positioning while tracking CAC payback, LTV, AOV, and retention. Drives AI adoption, develops automation workflows and reporting frameworks, supports product innovation, manages escalations, and represents the firm externally.

Lead West Coast regional marketing programs from strategy through execution, managing budgets, goals, stakeholders, timelines, events, ABM initiatives, and performance reporting. Partner with Sales and SDR teams, identify process improvements, and develop scalable AI-enabled workflows for marketing operations and reporting. Independently manage risks and priorities while guiding associates and contractors.

Own and grow affiliate marketing programs for consumer brand clients, covering strategy, forecasting, partner recruitment, campaign execution, platform administration, reporting, commissions, and communications. Translate performance data into growth recommendations, lead affiliate education and process development, support pitches and agency expansion, and partner with clients, analytics, production, and leadership. Mentor junior staff and serve as the agency’s affiliate marketing subject matter expert.

Own day-to-day email and SMS marketing across Mode.Inc brands, including recurring newsletters, lifecycle journeys, campaign QA, segmentation, list hygiene, deliverability, and domain warming. Build new newsletters from scratch in CleverTap or beehiiv, analyze performance data, and use AI to generate copy, optimize targeting, and automate recurring sends. Collaborate with content, creative, product, and data teams while reliably meeting daily send deadlines.

Lead SMB and self-serve demand generation across paid media, website strategy, SEO, AEO, lifecycle marketing, and AI-driven growth initiatives. Manage a team of channel experts, optimize acquisition and activation with Growth Product, define measurement and attribution strategies, collaborate with Sales and Support, and build scalable programs that drive revenue and customer growth.

Owns the marketing and communications team’s intake, prioritization, workflow systems, project plans, reporting, and cross-functional coordination. The role manages Asana adoption, tracks portfolio capacity and risks, supports campaign scoping, develops standard operating procedures, and advances technology transformation initiatives. It also partners with leadership on team culture, engagement, and continuous learning.

Own marketing for Quilt’s Certified Partner network, including partner campaigns, promotions, training, newsletters, social channels, marketing assets, and product adoption campaigns. Collaborate with Partner Success, Sales, and Product to increase partner engagement, homeowner leads, installs, and software adoption. Manage execution independently while measuring channel performance and optimizing content and campaigns for partner growth.

The Digital Marketing Specialist will develop brand strategies, manage campaigns, conduct market research, collaborate cross-functionally, and monitor brand performance metrics.

Own go-to-market strategy, positioning, messaging, and cross-channel creative investment for Ethos’s consumer insurance product portfolio. Partner with product, brand, creative, and performance marketing teams to develop briefs, analyze creative performance, allocate investment, define KPIs, and drive measurable growth. Build AI-enabled workflows that combine creative judgment with performance data, while owning Brand & Creative OKRs and aligning teams around business outcomes.

Own product-market fit, positioning, messaging, and major product launches for Voltus’s distributed energy resource platform. Partner closely with product, engineering, and sales to incorporate customer insights, enable sellers, and translate complex energy technology into clear messaging for broad B2B audiences. The role begins as an individual contributor and may grow into leadership of a small product marketing team. Travel is required for events, conferences, and sales meetings, with flexibility across U.S. time zones.

Lead Nift’s marketing function and team, translating growth goals into measurable marketing strategy and programs. Own B2B positioning, messaging, product marketing, go-to-market materials, demand generation, account-based initiatives, and sales enablement. Build marketing processes and measurement frameworks, improve pipeline and revenue contribution, and develop customer advocacy programs. The role requires strategic leadership alongside hands-on execution in a high-growth performance marketing, ecommerce, and commerce media environment.

Develop and execute buyer-focused content strategy for Lineup and FatTail, including articles, reports, POVs, case studies, video scripts, and presentations. Use competitive intelligence, customer research, and product expertise to identify differentiated content opportunities. Serve as the subject matter expert for Content Marketing, maintain alignment with Product Marketing, and collaborate with Marketing and Design to deliver polished assets that support demand generation.

Own a portfolio of consumer services marketing accounts, leading growth strategy, client relationships, QBRs, retention, renewals, and expansion. Diagnose lead-generation constraints across audience, messaging, channels, geography, and measurement. Coordinate paid media, SEO, local, and creative teams; align marketing with client sales outcomes; improve lead quality and acquisition economics; manage MRR growth; and coach analysts and specialists.

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.

Owns a portfolio of 4–6 consumer goods accounts, leading data-backed growth strategy across DTC, Amazon, retail, paid media, SEO, content, influencer, and creative channels. The role manages senior client relationships, QBRs, retention, renewals, account expansion, and MRR growth while coordinating cross-functional teams. Responsibilities also include diagnosing growth constraints, challenging client assumptions, using proprietary analytics tools, coaching analysts and specialists, and managing 1–2 direct reports.

Own B2C growth strategy and execution across paid acquisition, lifecycle marketing, ambassador and referral programs, organic channels, partnerships, and events. Manage Meta and Google campaigns, budgets, CAC and ROAS, develop segment-specific messaging, optimize conversion funnels, and track trial and subscriber performance. Partner with product, content, lifecycle, and community teams while managing vendors and building scalable growth programs for healthcare student audiences.

Lead Letterhead’s positioning, narrative, go-to-market strategy, demand generation, sales enablement, content, and marketing operations. Build the marketing foundation from scratch, develop scalable processes, launch experiments across content, partnerships, events, and outbound, and create reporting tied to pipeline outcomes. Partner closely with the CRO, founders, and cross-functional leaders to influence product positioning, growth strategy, and company-level decisions.

The Senior Product Marketing Manager will oversee outbound dialer campaigns, crafting messaging, launching products, creating sales content, and driving customer engagement and collaboration across teams.

Execute and optimize integrated B2B digital marketing campaigns across channels; support SEO/GEO and AI search visibility; manage Pardot/Salesforce marketing operations, landing pages, email nurtures, ABM, partner campaigns, analytics/reporting in Looker Studio, and test AI-driven marketing tools to improve efficiency and scale.

As a Senior Product Marketing Manager, you will lead product launches, develop marketing strategies, create content for demand generation, analyze market trends, and collaborate with teams to drive growth.