Top Marketing Jobs in Buffalo, NY

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead strategic marketing initiatives for PwC's Health Industries practice, driving revenue, brand visibility, and customer engagement. Conduct market research, develop multi-channel campaigns, analyze performance, leverage CRM and digital tools, collaborate with sales, coach teams, and craft communication strategies to capture new business and optimize marketing efforts.

Lead alliance and partner marketing strategy for Salesforce, driving revenue growth, brand visibility, and channel performance. Develop channel strategies, manage partner relationships, use market research and analytics, mentor teams, and promote innovative digital marketing initiatives to capture business opportunities and enhance customer experience.

Lead marketing as a revenue-driving function: own product positioning, GTM strategy, sales enablement, demand generation (ABM, lead gen, SEO), brand and enterprise messaging, product management/UX oversight, partnerships and events, and executive visibility to drive customer adoption and sustainable growth across cross-functional teams.

Lead product marketing for Runpod's AI infrastructure platform: define positioning and messaging, run launches, own competitive intelligence and sales enablement, create technical long-form content, build AI-assisted content workflows, conduct customer research, and align GTM across product, marketing, and sales to drive awareness, adoption, and revenue.

Lead and execute marketing operations: build systems and workflows across HubSpot, Salesforce, Webflow, analytics and attribution; ensure clean campaign tracking, lead routing, PQL/MQL definitions, funnel and revenue reporting; run QA, documentation, and cross-functional rhythms with RevOps, Sales, Finance, Product, and Data to provide decision-ready marketing measurement.

Manage end-to-end production and execution of multi-channel paid media campaigns, coordinate agencies and internal teams, oversee website and landing page operations, handle asset formatting/trafficking/versioning, and build process, workflow, automation, and AI-driven optimizations to improve campaign speed, accuracy, and scalability.

Build and maintain GTM automation, data modeling, and integrations across SFDC, Marketo, Clay, and Snowflake. Develop predictive scoring models, optimize automated outreach and lifecycle workflows, manage automation cost efficiency (LLM and enrichment usage), and partner with marketing, sales, partnerships, and revenue ops to translate business needs into scalable technical solutions and documentation.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Own product marketing as a senior individual contributor: define positioning and messaging for the AI platform, create sales enablement assets, run product launches end-to-end, build the PMM operating system, and translate customer and competitive insight into revenue-driving materials.

Lead lifecycle strategy for Upstart's Personal and Small Dollar Loans, manage a team of Lifecycle Marketers, design and optimize customer journeys using segmentation, experimentation, personalization and AI, partner cross-functionally, forecast revenue, analyze funnel performance, and improve lifecycle operations and orchestration at scale.

Own strategy and performance of multi-channel lifecycle programs for prior personal loan applicants (email, SMS, push, ringless voicemail). Design, launch, and optimize journeys to increase re-engagement, funded loans, and revenue. Analyze funnel performance, test segmentation and AI decisioning, and build scalable campaigns in Iterable with cross-functional partners.

Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.

Lead product positioning, go-to-market strategy, and launch execution for B2C and B2B products. Build the product marketing function (frameworks, processes, playbooks), synthesize customer and market insights, define messaging and naming, drive cross-functional alignment, and measure launch impact to improve adoption, engagement, and conversion.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

The Senior Marketing Operations Manager will oversee the implementation of AI in marketing processes, manage AI projects, design governance frameworks, and foster adoption of AI capabilities across teams.

Lead content strategy and execution across marketing, sales enablement, and partner education. Own SEO/AEO, editorial calendar, content-to-pipeline attribution, HubSpot email programs, social and webinar strategy, sales collateral, and customer testimonials while collaborating with cross-functional teams and a design agency.

The Sr. Partner Marketing Manager will develop and execute marketing campaigns for partners, drive revenue growth, and enhance partner communication and enablement, ensuring alignment with company objectives.

The Account-Based Marketing Manager will develop and execute targeted campaigns for Enterprise and Mid-Market accounts, managing paid media strategies and collaborating with sales to drive engagement and optimize performance.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

The Content Marketing Manager will oversee content production for demand generation, crafting high-quality copy, managing contributors, and optimizing content performance across various channels.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.