Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a Vice President of Marketing to lead our marketing function and play a central role in accelerating the company's growth.
Reporting to our Chief Revenue Officer, you will be a critical partner to the revenue organization. You will work closely with the CRO to translate company growth objectives into a focused marketing strategy and measurable programs. This is a broad marketing leadership role with Product Marketing at its core.
Our Mission
Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.
Backed by Spark Capital & Foundry who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth here.
What you will do:
- Lead, coach, and develop the existing two-person marketing team, including any future hires
- Translate revenue and growth objectives into clear marketing priorities, programs, and metrics
- Build the processes, operating cadence, and measurement framework needed to make marketing a highly effective commercial function
- Own positioning and messaging for the company, marketplace, and products within B2B
- Translate complex marketplace, data, and technology capabilities into simple, compelling customer value propositions
- Develop the positioning, messaging, presentations, battlecards, case studies, ROI materials, and other tools Sales needs to win
- Support account-based and segment-specific initiatives where they can have meaningful commercial impact
- Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth
- Build programs that create awareness, qualified demand, engagement, and ultimately revenue
- Measure performance and continuously improve the efficiency and effectiveness of marketing programs
- Develop strategies to deepen relationships with existing customers and turn successful customers into advocates
What you need:
- 15+ years of marketing experience, including significant experience in Product Marketing
- Experience owning multiple marketing disciplines rather than specializing exclusively in one area
- A track record of developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth
- Strong working knowledge & experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem
- An understanding of the economics and priorities of both advertisers and media/audience owners
- Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product
- Exceptional writing, storytelling, and communication skills
- Strong analytical instincts and comfort using data to make decisions
- Experience managing and developing a small team
- The ability to operate strategically while remaining highly hands-on
- Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments
What you get:
- Competitive compensation, comprehensive benefits (401K with matching, Medical/Dental/Vision), and we offer all full-time employees the potential to hold company equity
- Flexible remote work
- Unlimited Responsible PTO
- Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success
Skills Required
- 15+ years of marketing experience, including significant product marketing experience
- Experience owning multiple marketing disciplines rather than specializing exclusively in one area
- Track record developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth
- Strong working knowledge and experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem
- Understanding of the economics and priorities of advertisers and media or audience owners
- Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product
- Exceptional writing, storytelling, and communication skills
- Strong analytical instincts and comfort using data to make decisions
- Experience managing and developing a small team
- Ability to operate strategically while remaining highly hands-on
- Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments
What We Do
Nift helps companies like Quip, Scentbird, LiquidIV, Allbirds, and SiriusXM acquire their next new customer and achieve their customer growth goals at or better than their current CPA. Reaching 39M shoppers, we introduce brands as a “thank you” for the actions they’ve taken in high-engagement platforms such as Tripadvisor, Afterpay, and iHeartRadio. Join in the gratitude! We believe that our Gratitude Flywheel can build business for engagement platforms and brands while positively impacting people's lives. It’s our mission to have more of the world feel appreciated by getting a ‘thank you’ for paying attention, and to genuinely appreciate the discovery of a new brand
