Director of Product Marketing

Posted Yesterday
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Hiring Remotely in USA
Remote
190K-220K Annually
Entry level
Energy
The Role
Own product-market fit, positioning, messaging, and major product launches for Voltus’s distributed energy resource platform. Partner closely with product, engineering, and sales to incorporate customer insights, enable sellers, and translate complex energy technology into clear messaging for broad B2B audiences. The role begins as an individual contributor and may grow into leadership of a small product marketing team. Travel is required for events, conferences, and sales meetings, with flexibility across U.S. time zones.
Summary Generated by Built In

Voltus is the leading DER technology platform and virtual power plant operator connecting distributed energy resources to electricity markets, delivering less expensive, more reliable, and more sustainable electricity. Our commercial and industrial customers and DER partners generate cash by allowing Voltus to maximize the value of their flexible load, distributed generation, energy storage, energy efficiency, and electric vehicle resources in these markets.

Position Description

Voltus is seeking a Director of Product Marketing to own product-market fit for our platform. You'll sit close to the product organization, help shape our roadmap, and bring customer and market insight directly into product decisions. You'll own positioning and lead features from idea through launch, focusing on major product launches rather than day-to-day campaign execution.

You'll start as an individual contributor with the opportunity to build and lead a small product marketing team as the function grows.

The ideal candidate has deep experience in the energy space, ideally B2B, and has marketed to a broad, non-technical buyer base similar to our commercial and industrial customers. You're comfortable getting into the details with product and engineering, and just as skilled at translating that complexity into language a broad, non-expert audience can understand. You use AI tools to extend your own output and move faster.

Responsibilities

  • Own product-market fit: embed with the product organization, understand the roadmap, and represent the voice of the customer and market in product decisions
  • Build and own core product positioning and messaging
  • Build a repeatable launch playbook and lead launches for major product features, end to end
  • Partner with sales to enable the team on new products and positioning
  • Translate complex product and market detail into clear, compelling stories for a broad audience
  • Use AI tools to increase your own output and move quickly
  • Build and lead a small product marketing team as the function grows

Skills

  • Experience in the energy space strongly preferred, B2B background required
  • Experience marketing to a broad, non-technical buyer base similar to commercial and industrial customers
  • Proven track record building product positioning, launch playbooks, and sales enablement
  • Strong storytelling and positioning skills; able to simplify complexity for a non-expert audience
  • Comfortable directing AI tools to increase personal output and productivity
  • Ready to operate as an individual contributor now, with the ability to build and lead a team over time
  • Comfortable working across US time zones and traveling for events, conferences, and sales meetings

Skills Required

  • B2B marketing experience
  • Experience marketing to broad, non-technical buyers, particularly commercial and industrial customers
  • Proven experience building product positioning, launch playbooks, and sales enablement
  • Strong storytelling and positioning skills, including simplifying complex information for non-expert audiences
  • Ability to use AI tools to increase productivity and output
  • Ability to work as an individual contributor and build and lead a team over time
  • Comfort working across U.S. time zones and traveling for events, conferences, and sales meetings
  • Deep energy industry experience
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The Company
HQ: San Francisco, CA
281 Employees
Year Founded: 2016

What We Do

Voltus aims to be the distributed energy platform that fulfills the promise of the energy transition. Voltus represents the “potential of us” to better manage energy through simple, cost and risk-free programs for distributed energy resources. Our commercial and industrial customers generate cash by allowing us to maximize the value of their operational flexibility in energy markets. What’s more, there are significant community benefits that accompany working with Voltus – a cleaner, more reliable energy future and dollars invested back into your business.

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