This is a remote position.
Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives
About the Role:
We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.
This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S. You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.
Requirements
Key Responsibilities
- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
- Conduct competitive analysis, market research, and customer feedback loops to inform strategy
- Work closely with external marketing agencies to ensure alignment and execution consistency
- Track campaign performance and product marketing metrics; report insights and optimizations
What We’re Looking For
- Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity
- Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets
- Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape
- Proven track record of developing and executing GTM plans across geographies
- Strong storytelling skills with the ability to translate complex features into clear, compelling benefits
- Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)
- Excellent collaboration and project management abilities across distributed teams
- Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar
Bonus Skills (Nice to Have):
- Exposure to global SaaS or cybersecurity markets
- Experience in using CRM tools
- Familiarity with paid advertising (Google Ads, LinkedIn Ads)
- Understanding of SEO concepts and ability to collaborate on organic growth strategies
- Experience working with PR and analyst relations
Benefits
Our benefits include:
Competitive Salary - We offer a competitive salary that reflects your skills, experience, and contributions.
Health and Wellness - Comprehensive health, dental, and vision insurance plans.
Paid Time Off - Generous vacation days, paid holidays and sick leave, parental leave, and family care leave options.
Professional Development - Ongoing training and development programs, opportunities for career growth and promotions, reimbursement for professional certifications or advanced degrees.
Work-Life Balance - Flexible work schedules, remote work options or hybrid work environments, support for a healthy work-life balance.
Employee Stock Ownership Plan (ESOP) - Opportunity to participate in the company's success through equity ownership.
Additional Perks - Company-sponsored events, team outings, and volunteer opportunities.
Skills Required
- 5–7 years of experience in product marketing, preferably in B2B technology or cybersecurity
- Hands-on experience with Canva and Adobe Creative Suite for creating or editing marketing assets
- Prior cybersecurity domain experience
- Experience developing and executing go-to-market plans across geographies
- Strong storytelling skills for translating complex features into compelling benefits
- Familiarity with marketing and automation tools such as HubSpot, Zoho, or Mailchimp
- Excellent collaboration and project management abilities across distributed teams
- Data-driven marketing experience using Google Analytics, SEMrush, or similar tools
- Exposure to global SaaS or cybersecurity markets
- Experience using CRM tools
- Familiarity with paid advertising, including Google Ads or LinkedIn Ads
- Understanding of SEO concepts and organic growth strategies
- Experience with public relations and analyst relations
What We Do
RiskProfiler is an agentic AI-powered external exposure management platform. It unifies external attack surface management, brand protection, dark web monitoring, cyber threat intelligence, vulnerability management, and third-party risk management into a single intelligence layer using its proprietary KnyX AI. The company uses autonomous discovery, intelligent correlation, and continuous monitoring to identify cloud exposures, vendor risks, leaked credentials, and brand abuse, while integrating with security operations systems to operationalize threat intelligence.
