Top Marketing Jobs in Buffalo, NY

Own Reltio’s product marketing strategy, including positioning, messaging architecture, competitive intelligence, product launches, content strategy, field enablement, and customer journey campaigns. Partner with SAP, product, sales, demand generation, and partner marketing teams to communicate Reltio’s data unification and context intelligence value. Serve as a spokesperson through events, webinars, blogs, and thought leadership while driving measurable go-to-market impact.

Own product marketing for Gladly’s Agent Harness and AI Core platforms. Develop technical positioning, messaging, launch strategies, sales enablement, competitive intelligence, and narrative assets. Translate AI agent behavior, evaluation, steering, and measurement into credible messaging for CX leaders and technical buyers. Manage tier-one launches end to end while balancing two product areas as a senior individual contributor with minimal oversight.

Supports paid media and SEO campaigns across lead generation, e-commerce, and awareness initiatives. Responsibilities include campaign setup, PPC optimization, keyword research, ad copy and audience targeting, SEO audits, content planning, analytics reporting, dashboard updates, tracking accuracy, and e-commerce performance analysis. The role collaborates with agencies and cross-functional marketing teams while maintaining campaign documentation and supporting continuous improvements.

Performs Urdu-English linguistic quality assurance, arbitration, glossary and translation-memory updates, client feedback implementation, and cultural consultation. Manages language quality processes, documentation, root-cause analyses, quality improvement plans, stakeholder communication, and mentoring. The role requires native or near-native Pakistani Urdu proficiency, excellent US English, localization expertise, and flexibility across content types, including music, video, and sensitive material.

Leads global revenue marketing and demand generation, owning pipeline creation, new logo acquisition, and marketing’s contribution to revenue. Oversees ABM, integrated campaigns, field and event marketing, partner marketing, customer marketing, attribution, forecasting, budgets, and performance reporting. Partners with Sales, Customer Success, Partnerships, and executive leadership to build a scalable, measurable demand engine across global enterprise B2B SaaS markets.

Provides strategic and operational leadership for enterprise influencer and creator marketing accounts. Oversees campaign strategy, creator discovery, negotiations, content, paid amplification, measurement, client relationships, budgets, and quality control. Leads and develops team members, manages escalations, supports account growth and pitches, integrates influencer programs with broader marketing channels, and advances scalable processes, training, documentation, and AI-enabled tools.

Own product positioning, messaging, and go-to-market strategy for LastPass products. Lead product launches, develop sales enablement materials, conduct customer and market research, create content with Brand and Creative, and use performance data to improve marketing strategy and demonstrate pipeline impact. Partner cross-functionally with Product, Sales, Brand, Creative, and Business Operations in a remote-first B2B SaaS environment.

Owns co-marketing and joint go-to-market campaigns for Monad ecosystem integrations and deployments. Responsibilities include identifying high-impact opportunities, developing narratives, creating social activations, writing case studies and blogs, coordinating creative, legal, compliance, and launch workflows, and measuring campaign performance. The role requires managing complex external workstreams and collaborating with crypto-native and traditional business partners.

Drive user and creator acquisition through social content, creator partnerships, referral and ambassador programs, and paid acquisition campaigns. Track conversions and retention using GA4, pixel tracking, analytics dashboards, and A/B testing. Develop growth loops and convert visibility into paying users while closing early creator and advertiser deals for the Tuniform Ads pilot.

Lead Reprise’s marketing function and redesign its B2B go-to-market approach with an AI-first strategy. Own pipeline generation, demand generation, ABM, content, events, partnerships, analyst relations, social media, marketing tooling, budget, and external partners. Set and achieve monthly pipeline targets, establish category leadership in demo automation, optimize program spending, and combine strategic leadership with hands-on execution.

Own product positioning, messaging, go-to-market strategy, launches, sales enablement, and competitive intelligence for Seamless’s core SaaS products. Partner with Product, Sales, RevOps, and Marketing to influence pricing, packaging, roadmap priorities, campaigns, and revenue performance. Build messaging frameworks, enablement assets, market intelligence programs, and measurable feedback loops that improve pipeline, product adoption, launch traction, and competitive win rates.

Lead global field and partner marketing to drive Sales-Led Growth (SLG) and partner-sourced pipeline. Own regional GTM strategy, ABM, mid-to-bottom funnel demand, partner co-marketing with AI ecosystems, PLG-to-SLG monetization, sales alignment, events, and scaling a multi-disciplinary global marketing team tied to pipeline outcomes.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Lead global content strategy and manage the content calendar across blogs, case studies, whitepapers, email, social, and web. Create and optimize SEO-driven content, coordinate promotions, measure performance, and iterate. Collaborate with Product, Sales, Sales Enablement, and regional teams to align product positioning and thought leadership. Conduct market/competitor research and support client-facing materials and training.

Executes partner marketing campaigns across email, webinars, events, and co-branded assets. Coordinates timelines, stakeholders, communications, content, partner portal resources, and campaign logistics. Produces reports on engagement, leads, events, spend, and MDF usage, identifies optimization opportunities, and recommends workflow improvements. Collaborates with Partner Managers, Sales, Integrated Marketing, Marketing Operations, agencies, and external partners while using AI to accelerate research, drafting, reporting, and administrative tasks.

Leads client services and portfolio strategy for influencer marketing accounts, overseeing revenue growth, forecasting, staffing, proposals, delivery quality, client relationships, risk management, and operational consistency. Develops senior account leaders, drives cross-functional collaboration, improves scalable workflows, and applies AI- and data-first approaches to enhance efficiency, innovation, and client outcomes.

Directs enterprise marketing operations, including project pipelines, workflows, campaign delivery, resource planning, budgeting, vendor performance, compliance, and process improvement. Leads marketing project managers and administrative staff, oversees marketing systems and documentation, analyzes initiative effectiveness, and partners with stakeholders and leadership to deliver aligned marketing programs. Provides coaching, training, and operational guidance while fostering a high-performing team culture.

As Brand Manager, you'll lead go-to-market efforts, ensuring consistent brand expression across channels and translating consumer insights into effective marketing activations.

Supports marketing programs for ABRA and CARSTAR franchisees across the United States. Responsibilities include local store marketing, brand activation, franchisee communications, new-store onboarding, social media and content development, event coordination, marketing reporting, vendor coordination, and budget administration. The role partners with franchisees, agencies, operations leaders, and internal teams to drive customer acquisition, brand awareness, and consistent marketing execution.

Leads Blackbaud Institute research and insights programs from strategy through execution. Designs primary research, manages vendors and data collection, analyzes proprietary and external datasets, and translates findings into reports, thought leadership, presentations, and executive-ready narratives. Partners with marketing, product, communications, customer success, and leadership teams while representing the organization through conferences, webinars, media opportunities, and industry events. Uses emerging AI and content technologies to improve research workflows and content reuse.

Leads strategic marketing partnerships, overseeing partner relationships, P&L, marketing plans, growth initiatives, performance analysis, financial modeling, negotiations, and partner-specific integrations. Expands existing partnerships through business development, collaborates with Product, Engineering, Marketing, Legal, and Compliance, and manages direct reports. The role requires developing actionable growth strategies, securing internal and external buy-in, and driving revenue across financial product partnerships.

Leads Credible’s multi-channel customer acquisition and lifecycle marketing strategy across paid, organic, direct mail, display, SEO, content, and retention. Owns marketing budgets, P&L, revenue forecasting, CAC, LTV, ROI, and experimentation. Builds and scales high-performing marketing teams, develops measurement frameworks, expands distribution partnerships, and collaborates cross-functionally to drive sustainable growth and brand engagement.

Leads US marketing strategy, annual planning, budgeting, campaigns, content, digital channels, PR, events, communications, and brand development. Partners with sales, trading, subject matter experts, agencies, and global marketing teams to support growth, lead generation, customer engagement, and market entry. Manages newsletters, websites, social media, reports, sustainability communications, industry events, and performance metrics while maintaining consistent brand messaging and compliance.

Leads ExtraHop’s product marketing function, including team leadership, portfolio positioning, messaging, product launches, competitive analysis, sales enablement, content development, integrated campaigns, and executive-level customer and industry engagement. The role requires deep cybersecurity and enterprise technology expertise, strong storytelling and technical communication skills, and collaboration across product, sales, marketing, and partner teams.

Senior individual contributor responsible for product marketing strategy across Greenway Health’s portfolio. Owns ideal customer profiles, buyer personas, positioning, messaging, value frameworks, competitive differentiation, win/loss insights, objections, and lifecycle storytelling. Influences product, pricing, packaging, roadmap, launch readiness, and value realization while aligning Product, Technology, Commercial, Marketing, Customer Success, and analyst stakeholders. Requires strong B2B marketing expertise, executive presence, strategic thinking, and cross-functional influence without direct authority.