Director, Marketing Operations

Posted Yesterday
Hiring Remotely in United States
Remote
124K-160K Annually
Senior level
Fintech • Real Estate
The Role
Directs enterprise marketing operations, including project pipelines, workflows, campaign delivery, resource planning, budgeting, vendor performance, compliance, and process improvement. Leads marketing project managers and administrative staff, oversees marketing systems and documentation, analyzes initiative effectiveness, and partners with stakeholders and leadership to deliver aligned marketing programs. Provides coaching, training, and operational guidance while fostering a high-performing team culture.
Summary Generated by Built In

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Director, Marketing Operations will be responsible for managing enterprise operations for the companies marketing department. This role will direct and manage a team of marketing project managers and administrative professionals to ensure priorities, project pipelines, marketing requests, workflows, and all tasks related to marketing projects and activities are conducted efficiently, on deadline, and aligned with business goals and priorities. The role will also monitor, measure, and analyze the effectiveness of marketing vendors, initiatives, and programs, ensure marketing policies and procedures are documented and followed, and be responsible for upholding compliance and business requirements as a part of each marketing project.

Compensation 

This role is an exempt position with a Targeted Salary Range of $124,000 to $160,000 annually.

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant’s geographical location.

Essential Functions

  • Direct and manage the activities of the marketing operations team, including project management and administration.
  • Manage projects and pipelines to ensure timely delivery of marketing campaigns.
  • Oversee marketing project management software, marketing new hire orientation and training, and documentation of department policy, process, and procedure.
  • Continually work to simplify systems and processes, avoiding customization bloat, tech debt, and over-engineered processes.
  • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, resource projections, and related activities.
  • Supervise marketing administration to ensure high levels of customer service, compliance with company policies and procedures, and efficient operations.
  • Monitor, measure, and analyze the effectiveness of marketing initiatives and programs.
  • Direct the development and implementation of marketing projects in alignment with key stakeholders and senior leadership.
  • Supervise the department and provide guidance, coaching, and feedback to other marketing professionals.
  • Foster a high-performing, creative, and caring workplace culture for marketing professionals.
  • Perform other duties as assigned.   

Qualifications

  • Bachelor’s degree in marketing, business administration, or equivalent experience.
  • At least 7 years of experience in a marketing operations role.
  • Demonstrated experience with agile project management principles, and project management software and systems including evaluation and improvement.
  • Experience in CRM solutions, marketing automation, and working in a digital marketing environment.
  • High proficiency in Microsoft and Salesforce software environments.
  • Experience in mortgage, real estate, or insurance preferred.
  • Proven track record of success in managing a team and driving results.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Excellent communication and interpersonal skills.
  • Excellent communication, leadership, and project management skills,
  • Able to work under pressure and meet deadlines in a fast-paced environment.
  • Ability to develop team members and small support staff.
  • Highly organized and detail oriented.
  • Ethical, with a commitment to company values.

Supervision

Direct:

Number

Job Titles

5-6

Marketing Project Managers, Marketing Administrators

Limited supervision required, depending on experience

High level of independent judgment and discretion; uses sound judgment in execution of core job responsibilities and when assigning work

Works with external vendors

Travel: 0 - 20%

Requirements

Physical: Work is primarily sedentary; mobility in an office setting.

Manual Dexterity:  Frequent use of computer keyboard and mouse.

Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.

Environmental:  Office environment – no substantial exposure to adverse environmental conditions.

Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.

Guild Mortgage Company is an Equal Opportunity Employer.

REQ#: DIREC018499

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor's degree in marketing, business administration, or equivalent experience
  • At least 7 years of experience in a marketing operations role
  • Experience with agile project management principles
  • Experience with project management software and systems, including evaluation and improvement
  • Experience with CRM solutions and marketing automation
  • Experience working in a digital marketing environment
  • High proficiency in Microsoft and Salesforce software environments
  • Experience in mortgage, real estate, or insurance
  • Proven experience managing a team and driving results
  • Strong analytical skills and ability to use data for decision-making
  • Excellent communication, leadership, interpersonal, and project management skills
  • Ability to work under pressure and meet deadlines in a fast-paced environment
  • Ability to develop team members and support staff
  • Highly organized and detail-oriented
  • Ethical conduct and commitment to company values

Guild Mortgage Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Guild Mortgage and has not been reviewed or approved by Guild Mortgage.

  • Parental & Family Support Fully paid parental leave is described as generous, with 12 weeks for medical, non-birthing parent, and caregiving leave from day one, and 18–20 weeks for birthing parents. This indicates strong support for families across different caregiving situations.
  • Leave & Time Off Breadth Paid holidays include a collective week off around July 4 and floating holidays, with PTO that rolls over and a five‑week paid sabbatical after 4.5 years. Additional options include sick leave, volunteer time, bereavement, jury duty, and open PTO for some roles.
  • Healthcare Strength Medical, dental, vision, and mental health coverage are offered alongside life and disability insurance, with options to purchase enhanced policies. Wellbeing perks such as a fitness stipend complement the core health benefits.

Guild Mortgage Insights

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The Company
HQ: San Diego, CA
3,600 Employees
Year Founded: 1960

What We Do

Guild Mortgage has become one of the nation’s leading independent ‭mortgage providers by following a ‭simple rule—doing what’s right for our customers. Since 1960, we’ve grown ‭through every economic cycle. ‭Today, no other mortgage lender ‭has our stability, experience and ‭uncompromising focus on ‭customer service. When you choose Guild, you get: - A commitment closing your loan on time - A wide array of ‭specialized products and programs for every type of homebuyer - Loan officers you can meet face-to-face or online ‭ - A direct lender that tailors each loan to fit the needs of individual borrowers - Long-term relationships—we ‭service the majority of loans we close Guild Mortgage Company; Equal Housing Opportunity; AZ BK #0018883; Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act; MA Mortgage Lender License #MC3274; MA Mortgage Broker License #MC3274; Licensed by the Mississippi Department of Banking and Consumer Finance; Licensed by the N.J. Department of Banking and Insurance; NV Mortgage Company #1141; OR ML-176; Rhode Island Licensed Lender; Rhode Island Licensed Third-Party Loan Servicer; Company NMLS ID 3274. www.nmlsconsumeraccess.org/. All loans subject to underwriter approval. Terms and conditions apply, subject to change without notice. Guild Mortgage Company is an Equal Opportunity Employer. Guild Mortgage Company 5887 Copley Drive, San Diego, CA 92111; For more licensing information, please visit www.guildmortgage.com/licensing.

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