Top Marketing Jobs in Buffalo, NY

Drives adoption of network automation capabilities through technical workflows, integrations, lab environments, content, demos, training, and thought leadership. Partners with Product, Sales, Solutions, and Marketing teams to shape use cases, enable field teams, support customers and events, and influence product roadmap and market positioning.

Lead marketing strategy, analytics, and GTM operations for Twilio.org’s Social Impact team. Build investment proposals, ROI models, attribution frameworks, account-tiering logic, automated marketing triggers, executive scorecards, and pipeline-generation programs. Partner with marketing and data science leaders to optimize budgets, campaigns, routing, and commercial performance. Maintain Looker, Tableau, Salesforce, and analytics infrastructure while modernizing SQL-based reporting and data quality processes.

Leads xCures’ product marketing function, owning product positioning, go-to-market strategy, packaging, launches, competitive intelligence, and sales enablement. Builds and mentors the Product Marketing team while translating complex healthcare data and AI products into compelling value propositions for enterprise buyers. Partners with Product and Commercial leadership on roadmap priorities, pricing, ROI frameworks, market expansion, and major customer opportunities.

Leads NewCore’s product marketing strategy, positioning, messaging, competitive differentiation, launches, sales enablement, analyst relations, and customer advocacy. Builds scalable cross-functional programs with Marketing, Product, Sales, and executive teams; develops collateral and campaigns; integrates AI tools into content workflows; establishes performance metrics; and leads a high-performing product marketing team. The role requires strong technical communication, market expertise, executive influence, and up to 30% travel.

Leads graphic design and marketing content initiatives to promote ORAFOL Americas products and maintain brand consistency. Responsibilities include social media management, video production, website and email content, SEO, product page maintenance, copywriting, art direction, and development of catalogs, brochures, advertisements, and other collateral. The role coordinates project scopes, timelines, budgets, internal and external resources, and distributor brand compliance.

Leads product marketing for AI-native mobile security, privacy compliance, and risk intelligence solutions. Develops go-to-market strategies, product launches, positioning, competitive intelligence, sales enablement, lifecycle expansion programs, analyst relations, technical content, and thought leadership. Partners with Product Management, Sales, Customer Success, Threat Research, and Revenue teams to drive adoption, pipeline, differentiation, renewals, and retention among enterprise security buyers.

Own multiple marketing projects from scoping through launch and performance tracking. Develop content, community, social media, and brand strategies; build messaging guidelines and audience engagement processes; analyze feedback and campaign metrics; coordinate cross-functional teams and agencies; and test new channels to grow visibility and engagement. The role requires hands-on execution, strategic thinking, consumer brand experience, AI application experience, and strong global communication skills.

Own customer marketing programs that drive product adoption, expansion, retention, and partner engagement. Segment customer data, develop lifecycle and expansion campaigns, support Customer Success, create partner communications, and measure engagement, adoption, pipeline, and retention outcomes. Use AI, CRM, marketing automation, and customer success platforms to personalize campaigns, analyze signals, and continuously improve program performance.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Own the full lifecycle marketing program for a contributor workforce, including onboarding, activation, engagement, retention, and reactivation. Lead email strategy, segmentation, deliverability, testing, copywriting, and performance analysis. Run paid marketing experiments, productize marketing playbooks, and apply UX sensibility to communications. Collaborate with product, design, operations, and growth teams on positioning, messaging, launches, and platform improvements.

Leads Seeq’s product marketing and campaign program management functions, translating product, portfolio, and industry strategies into positioning, messaging, launch plans, and coordinated go-to-market programs. The role oversees narrative and asset governance, cross-functional launch readiness, campaign dependencies, team development, and operating rhythms. It partners with Product, Sales, Customer Success, Revenue Operations, Enablement, Partner Marketing, Regional Marketing, and Analytics to improve market clarity, execution discipline, and commercial impact.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Own the patient lifecycle marketing program from enrollment through retention and re-engagement. Build CRM campaigns, segmentation, automations, testing programs, and channel strategies while managing activation and retention KPIs. Lead product feature adoption, multimedia content configuration, patient assessments, feedback programs, and competitive intelligence. Collaborate in a regulated healthcare environment where compliance, clarity, and patient engagement are essential.

Own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products. Create educational content, launch posts, explainers, newsletters, and thought leadership for B2B and B2C audiences. Develop messaging for issuers, exchanges, market makers, and institutional partners while translating complex product concepts into clear narratives. Collaborate with product, compliance, design, and marketing teams on launches, partner announcements, SEO, content distribution, and adoption initiatives.

Develops and leads integrated B2B marketing strategies across digital and traditional channels to drive growth, demand generation, customer engagement, retention, and revenue. Owns messaging, website strategy, customer journeys, campaign prioritization, product launch support, and performance measurement. Partners cross-functionally with product and commercial teams, uses customer insights and analytics to optimize investments and ROI, and influences stakeholders without direct authority.

Drive awareness, acquisition, and engagement through data-driven growth marketing across paid, organic, lifecycle, referral, conference, and partnership channels. The role owns multi-channel campaigns, funnel optimization, A/B testing, marketing automation, KPI reporting, customer and market research, and growth initiatives. It also leads the growth marketing function, establishes processes and standards, mentors team members, and collaborates with sales, customer success, product, creative, and content teams.

Own B2B pipeline generation and revenue outcomes through demand generation, events, campaigns, partnerships, content distribution, and full-funnel optimization. Lead a lean team, manage marketing investments, partner closely with Sales and GTM functions, oversee Salesforce handoffs and reporting, and execute high-impact national events. The role requires hands-on B2B marketing leadership, fast experimentation, executive presence, and accountability for bookings and pipeline.

Own Jumio’s customer marketing function by building lifecycle communications, advocacy and reference programs, customer advisory boards, case studies, peer reviews, webinars and executive events. Partner with Customer Success, Account Management, Sales and Product Marketing to support adoption, renewals and expansion. Manage customer proof and engagement programs, analyze participation and campaign data, and translate customer insights into product and go-to-market actions.

Lead Strike’s global marketing function and build it from the ground up. Own strategy, acquisition, lifecycle, product marketing, go-to-market, attribution, analytics, budget, team development, and scalable growth channels. Establish marketing infrastructure, measure CAC, LTV, retention, and channel economics, translate Strike’s brand and organic audience into growth, and partner with Product, Data, Finance, Brand, and Communications while hiring and developing a high-performing team.

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Leads and scales AfterShip’s distributed Marketing Creative team, including hiring, coaching, creative direction, brand evolution, and performance management. Owns creative across campaigns, product launches, digital channels, and marketing surfaces. Builds AI-powered, cloud-based production workflows and design systems that improve speed, quality, and scalability. Partners with marketing stakeholders, manages agencies and freelancers, and establishes processes that support high-volume creative output.

Lead sales enablement and go-to-market for Buyer Cloud as a DSP. Create positioning, sales tools, vertical narratives, thought leadership, and campaign content. Translate product capabilities, research, and competitive insights into buyer-focused materials, support launches and events, and partner cross-functionally with product, sales, partnerships, events, and communications to drive awareness, adoption, and growth.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Owns strategy, execution, and optimization of integrated B2B SaaS marketing campaigns across email, paid media, nurture, landing pages, webinars, events, and ABM. The role drives awareness, pipeline, conversion, and revenue through data-driven testing, lifecycle programs, product launches, cross-functional collaboration, and responsible use of AI and automation.

Own and build the AI Simulation marketing operations and analytics function, including martech architecture, campaign instrumentation, attribution, funnel reporting, lifecycle programs, lead scoring, data governance, and Salesforce integrations. Partner with Marketing, RevOps, Sales, Finance, and Product to establish trusted measurement, connect marketing activity to pipeline and revenue, and improve investment decisions through reporting and actionable insights.