Top Marketing Jobs in Buffalo, NY

Leads Cadence’s unified marketing organization, building demand generation and ABM programs targeting health systems and enterprise healthcare buyers. Owns paid marketing, SEO/AEO, website optimization, lifecycle and customer expansion marketing, marketing technology, funnel attribution, and pipeline reporting. Partners across sales, revenue operations, product, data, communications, and brand to drive measurable revenue outcomes. Builds and mentors a distributed team, prioritizing demand generation talent and future product marketing capabilities.

Own go-to-market strategy for Flashpoint’s cyber threat intelligence offerings, including positioning, messaging, competitive differentiation, pricing, packaging, launches, sales enablement, and commercialization. Partner with Product, Sales, Customer Success, and Marketing to create buyer-focused content, drive pipeline and adoption, analyze market and customer insights, and support measurable growth. Represent Flashpoint through thought leadership, webinars, social content, and industry engagement.

Own performance marketing end to end across paid search and social channels, including campaign setup, landing pages, tracking, attribution, optimization, and reporting. Manage budgets against CAC, ROAS, and lead-conversion goals; test creative, keywords, bidding, and landing pages; collaborate with content partners; and present performance results to marketing and executive leadership.

Execute and optimize multichannel marketing campaigns across email, social media, and events. Build lifecycle and nurture campaigns, manage marketing automation in HubSpot, track performance, report results, maintain the marketing calendar, and coordinate campaign execution across teams. The role requires strong project management, written communication, independent ownership, and data-driven optimization in a remote B2B SaaS environment.

Owns marketing operations for lead and contact strategy, scoring, lifecycle management, campaign and event operations, CRM data flow, and pipeline reporting. Manages Salesforce-related requests, integrations, data quality, and process changes while partnering across Marketing, Sales, Business Transformation, and Operations. Develops SOPs, rollout communications, and field training to improve adoption of lead strategies, workflows, and marketing technology.

Own and scale Capitalize’s revenue marketing and demand generation function, with accountability for qualified pipeline and marketing-sourced revenue. Lead multi-channel programs across events, webinars, partnerships, outbound, and inbound; develop segmentation, nurture, attribution, reporting, and marketing plans; oversee digital performance, including SEO, SEM, and GEO; align marketing with sales and other teams; and grow the marketing organization.

Own CertifyOS’s brand identity, content strategy, editorial calendar, owned media channels, events, employer brand, and corporate communications. Develop thought leadership, manage LinkedIn, newsletters, podcasts, and executive ghostwriting, while building scalable content operations and measuring channel performance. Partner cross-functionally to strengthen market positioning, support pipeline generation, attract talent, and establish CertifyOS as an industry authority.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

Manage growth marketing and lead-generation campaigns for property management software. Develop go-to-market strategies, email sequences, conversion-focused copy, industry content, website and social initiatives, and customer review programs. Monitor campaign performance, research competitors and customer needs, and collaborate with sales, SEO, social media, and design teams to improve messaging and revenue results.

Own Feathery’s product positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and customer research. Translate complex workflow automation capabilities into compelling narratives for enterprise buyers in insurance and wealth management. Collaborate with Product, Sales, Customer Success, and Leadership to develop marketing assets, inform roadmap priorities, strengthen differentiation, and accelerate adoption.

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Own CTV and Podcast paid media strategy, execution, agency relationships, testing, creative performance, and optimization. Coordinate integrated paid-media planning, campaign workback schedules, creative requests, tracking, launch readiness, and cross-functional communication. Use analytics, incrementality studies, measurement, and performance reporting to guide investment decisions and support customer acquisition and growth goals.

Leads DataSpring’s growth marketing strategy across payer and provider segments, owning provider go-to-market, integrated campaigns, performance marketing, events, customer expansion, budgets, ROI, and pipeline contribution. Manages a multidisciplinary marketing team, establishes KPIs and operating processes, oversees event strategy, and partners with Sales, Product Marketing, Revenue Operations, Account Management, and Business Development to drive measurable revenue outcomes.

Executes and optimizes marketing automation campaigns across email, direct mail, and SMS using Salesforce Marketing Cloud. Builds journeys, audiences, landing pages, forms, segmentation, performance reports, and A/B tests. Troubleshoots platform issues, improves engagement plans and KPI performance, and collaborates with paid media and integrated marketing teams. The role also supports AI-enabled workflow improvements and may grow into Marketing Cloud personalization projects.

Own the commercial strategy for Contentstack’s Content Cloud product line, including positioning, packaging, launches, pricing, competitive strategy, buyer narratives, and field readiness. Drive renewal and expansion across the installed base, lead competitive intelligence and enterprise deal support, measure launch adoption, represent the company in market-facing activities, and mentor product marketing colleagues. Partner closely with Product, Sales, Marketing, customers, analysts, and executives.

The Product Marketing Manager will lead product positioning, messaging, customer and market research, content strategy, thought leadership, sales enablement, and customer-facing collateral. The role partners with Product, Operations, Sales, Demand Generation, and Sales Development teams to support campaigns, product launches, and revenue growth. This remote position requires a strategic, collaborative B2B marketer who can manage multiple projects, create compelling content, and adapt in a fast-paced environment.

Develop and execute go-to-market strategies for athenaOne, athenahealth’s flagship healthcare technology offering. Create portfolio messaging, sales collateral, customer stories, and commercial programs while coordinating with Product, Sales, Marketing, and Customer Success teams. Analyze customer feedback, competitive intelligence, seller insights, and commercial performance to improve positioning and market execution. Maintain cohesive messaging across athenaOne products and support recurring release updates and performance reviews.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Own positioning, messaging, and go-to-market strategy for an enterprise portfolio of AI and product lifecycle management solutions. Lead product launches, customer and competitive research, sales enablement, solution content, and cross-functional alignment. Translate complex technology into customer benefits, inform product roadmaps with market insights, and measure launch performance. The role requires strong B2B product marketing experience, ideally in food and beverage supply chains, with knowledge of food safety, regulatory, PLM, or formulation preferred.

Lead integrated marketing campaigns across paid and organic channels, translating business goals, customer insights, and cultural trends into campaign narratives, creative briefs, channel strategies, and testing roadmaps. Partner with creative, media, lifecycle, social, product marketing, e-commerce, and agency teams. Manage campaign calendars, guide creative development, analyze performance, present recommendations, and align brand-building with measurable growth outcomes.

Create and publish high-volume B2B marketing content across blogs, websites, product pages, landing pages, email, social media, and sales materials. Translate complex SaaS products into clear customer-focused messaging, optimize content for SEO, refresh existing assets, monitor performance, and collaborate with Product, Sales, Customer Success, and subject matter experts. Produce polished supporting graphics using tools such as Canva while managing a consistent content calendar.

Own and execute growth marketing programs across events, webinars, email, nurture, digital campaigns, and partner marketing. Plan campaigns from strategy through measurement, manage event promotion and follow-up, improve lead conversion with Sales, maintain CRM and attribution processes, and analyze engagement, pipeline, and revenue impact. The role requires hands-on event execution, cross-functional collaboration, campaign optimization, and travel to industry conferences throughout the year.