Top California Beauty Startups (70)
Face Reality Skincare was founded in 2005 by licensed esthetician Laura Cooksey and her business partner Patrick Romani. What started as a small acne clinic in San Leandro, CA, has grown to an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts. Our holistic and comprehensive acne training...
The future isn't about talking to AI. It's about dancing with it. At flowith, we believe in the power of beauty and product excellence. Founded in California with a passion for innovation, our journey began in June 2023 when we set out to create something truly extraordinary. We embraced the philosophy of "product first", dedicating ourselves to crafting an experience...
At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.
MERIT reimagines luxury beauty by making it clean, well-edited and accessible. We believe in responsible luxury, making products safe for body, skin and planet. The antidote to the overwhelming, excessive world of beauty — we simplify what it means to get ready.
Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted multicultural following of consumers including artists, change-makers and forward-thinking creators, also known...
Hattori Hanzo Shears are used by many of the top stylists in the world. Whether it's the cover of Vogue, New York Fashion Week, or backstage on Broadway, you'll find our shears going to work, making the world we live in a more beautiful place.
Alabaster is a publishing brand creating thoughtful and inspirational products designed to explore the intersection of creativity, beauty, and faith. Our vision is to see all of humanity experience God as good and beautiful. Since our Kickstarter launch in 2016, we’ve sold over $800,000 of products, reshaping how people understand Christian brands and products. We’ve partnered with many different churches around the...
Everyone Deserves To Feel Confident & Beautiful Everyday. A beauty brand created by visionary co-founders, celebrity makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan.
As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends. Our patented products are developed with one goal in mind: to break the habit of fast nail fashion and pave the way for compelling change in the professional nail industry. We work alongside nail technicians to understand what the...
Beautylish exists to find exceptional products, tell the inspiring stories behind them, and deliver them with thoughtfulness. We believe an amazing customer experience is driven by a personal relationship with our customers. -- Beautylish was founded in 2010 with a simple mission: to create a community where beauty lovers could share their collective beauty wisdom. People loved it, and our community grew...
Founded upon years of Noble Prize-winning organic molecular chemistry research, the cutting-edge skincare technology at the core of our brand enables unprecedented precision and efficacy. We create with intention and deep respect for the natural world by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of products' development, from R&D...
DeciBio Consulting is a boutique strategy consulting firm focusing on the life science industry. DeciBio's mission is to provide the strategic insights that accelerate the development, adoption, and accessibility of personalized medicine. Headquartered in Los Angeles, CA, DeciBio serves clients and customers across the globe, ranging from incubator-stage startups to Fortune 500 life science corporations. DeciBio addresses business solutions that range...
Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).
BBD is leading the next wave of technology-led retail called prescriptive commerce - platforms that can prescribe the solution faster and more accurately using digital technology. We are a vertically integrated, branded, curated and personalized skincare platform that solves the well-known problem women have buying the right skincare products.
We’re Colorescience, and we know healthy skin. From sunlight, to pollution, to free radicals, we believe in going way beyond UV. We’re obsessively overprotective about preventing skin damage. And that’s exactly why physicians love us. We know skincare innovation. We believe skincare battles are best won before they are fought. Because investing in scientific innovation now, means we won’t have to pay the...
The Good Face Project offers a subscription to discover products and brands that work for the user.
It all started with Pink. When Jeff Pink founded ORLY International in 1975, he was motivated by a simple idea: to innovate natural nail care. For more than 38 years, Jeff Pink and ORLY have pioneered the nail care industry. By creating innovative tools and superior nail products, ORLY provides the medium to produce quality manicures, allowing consumers and salon...
No two people are the same. That’s why we craft home hair color from scratch so folks can stand out, instead of finding a match so they can fit in. Never premixed or premade, each custom color is made by a personal colorist, with every facet of our clients’ experience designed specifically for them—from having their color individually dispensed and...
Our barber training program is designed to equip students with the skills and knowledge needed to excel in this dynamic industry. We offer an innovative barber crossover program, providing cosmetologists the opportunity to expand their skill set and career possibilities. In addition, our comprehensive cosmetology program is meticulously curated to cover all aspects of beauty culture. At Southern California College...




































