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Top California Beauty Startups (63)

Total Beauty Media
Beauty • Consumer Web • Other
Santa Monica, California, USA
65 Employees

TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products,

Total Beauty Media
The Tease
Beauty • Software
Los Angeles, California, USA
15 Employees

The Tease is an inclusive digital destination informed by insight, curiosity and commentary on all things pro hair, beauty and pop culture. We keep salon professionals and consumers in-the-know and on-trend with smart, candid reporting, exclusive editorial content and podcasts.

The Tease
LiveGlam
Beauty • eCommerce • Sales • Social Media
Burbank, California, USA
90 Employees
Your monthly go-to for curated vegan and cruelty-free makeup subscription boxes.

LiveGlam is one brand, three clubs and infinite options. Our makeup subscription boxes are never crafted in a conference room, they come right from our community. Whether you’re a makeup maven or beauty beginner, our products are made with you in mind. Beauty isn’t meant to be stressful, that’s why we blend it out for our customers.

LiveGlam
About Face Beauty
Beauty • eCommerce • Retail
Fully Remote, USA
30 Employees
12 Benefits
So, we make products that are hard-working over hype, designed to celebrate every version of us.

We are about-face. Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone...

About Face Beauty
Colorescience
Carlsbad, California, USA
112 Employees

We’re Colorescience, and we know healthy skin. From sunlight, to pollution, to free radicals, we believe in going way beyond UV. We’re obsessively overprotective about preventing skin damage. And that’s exactly why physicians love us. We know skincare innovation. We believe skincare battles are best won before they are fought. Because investing in scientific innovation now, means we won’t have to pay the...

Colorescience
Beautylish
Beauty
San Francisco, California, USA
107 Employees
Hiring Now

Beautylish exists to find exceptional products, tell the inspiring stories behind them, and deliver them with thoughtfulness. We believe an amazing customer experience is driven by a personal relationship with our customers. -- Beautylish was founded in 2010 with a simple mission: to create a community where beauty lovers could share their collective beauty wisdom. People loved it, and our community grew...

Beautylish
Brandable
Beauty • eCommerce • Food • Pet
Beverly Hills, California, USA
79 Employees
19 Benefits
We create brands that enable people to live their best life!

Brandable is a consumer packaged goods platform focused on innovating, curating, and creating brands that help people live their best life.

Brandable
Vege Labs
Beauty
Glendale, California, USA
13 Employees

Vege Labs is a private label partner of high quality personal care and household products. We manufacture a wide variety of products such as hair care, skin care, alcohol-based products, hand sanitizers, colognes and fragrances, OTC products. Our expertise even lends itself to pet care products.

Vege Labs
eSalon
Beauty
El Segundo, California, USA
104 Employees

No two people are the same. That’s why we craft home hair color from scratch so folks can stand out, instead of finding a match so they can fit in. Never premixed or premade, each custom color is made by a personal colorist, with every facet of our clients’ experience designed specifically for them—from having their color individually dispensed and...

eSalon
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SOS Beauty Group
Beauty • Logistics • Retail • Design • Manufacturing
Beverly Hills, California, USA
33 Employees
20 Benefits
Brand incubation & management.

Formula development, packaging design & engineering, turnkey manufacturing, and brand launching & management all in one place.

SOS Beauty Group
SparkPlug
Beauty • Software
San Francisco, California, USA
46 Employees

In complex CPG verticals like beauty, electronics, and outdoor gear, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower...

SparkPlug
Beautytap
Beauty • Software
Los Angeles, California, USA
91 Employees

Beautytap is a curated destination and digital platform for the discovery of global, multicultural beauty brands and products combining trusted expert reviews, rich editorials and a diverse beauty professional community. Discover new global brands and products through professional reviews from trusted beauty experts.

Beautytap
OSEA Malibu
Beauty • Retail
2 Offices
130 Employees
Hiring Now

Clinically proven skincare from the sea 🌊🌊 Clean Beauty Since 1996 • Vegan & Cruelty Free

OSEA Malibu
Topicals
Beauty • eCommerce
Santa Monica, California, USA
92 Employees
Hiring Now

Topicals is transforming the way you feel about skin through effective, science-backed skincare products and mental health advocacy.

Topicals
Kitsch LLC
Beauty • Retail
Los Angeles, California, USA
42 Employees

Kitsch designs and creates beauty and hair accessories. Kitsch products can be found in over 20,000 retail locations in 27 countries worldwide.

Kitsch LLC
Juice Beauty, Inc.
San Rafael, California, USA
182 Employees

JUICE BEAUTY IS THE ORGANIC SOLUTION. As pioneers who believe in transformation without compromise, Juice Beauty is radically transforming the chemistry of beauty by providing clinically validated, authentically organic beauty products. The Northern California team approaches beauty from a wellness point of view so our customers win with: High-performance skincare & vibrant makeup, Healthful ingredients so every drop feeds your skin, ...

Juice Beauty, Inc.
American Crew
San Diego, California, USA
67 Employees

American Crew is more than just a lifestyle brand or a salon supplier.

American Crew
Glammly
Beauty
Culver City, California, USA
5 Employees
3 Benefits

Glammly is a subscription-based beauty marketplace. On one side, it provides consumers with access to a variety of premium beauty treatments at discounted rates. On the other side, it enables salons to access a larger base of customers and fill unpopular appointment times.

Glammly
Skincential
San Francisco, California, USA
4 Employees

We are a team of scientists, cosmetic professionals and physicians who believe there’s no forward thinking challenge we can’t solve effectively and elegantly. We believe that technology and nature can and should work in harmony. And ultimately, we believe the future of beauty can be achieved with science. It’s why we constantly search for new and innovative ways to apply...

Skincential
Codex Beauty
Portola Valley, California, USA
18 Employees

Founded in 2018 by Silicon Valley serial entrepreneur Barb Paldus PhD, Codex Beauty is a bioscience-led beauty company that is setting a new standard in organic luxury skincare. Codex Beauty is grounded in science, organic and vegan ingredients, plant-based preservatives, pharmaceutical-grade processes, safety and efficacy trials, innovative and sustainable packaging, and third party certification. All products are submitted to the...

Codex Beauty

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