Top California Beauty Startups (70)
Everyone Deserves To Feel Confident & Beautiful Everyday. A beauty brand created by visionary co-founders, celebrity makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan.
Beautylish exists to find exceptional products, tell the inspiring stories behind them, and deliver them with thoughtfulness. We believe an amazing customer experience is driven by a personal relationship with our customers. -- Beautylish was founded in 2010 with a simple mission: to create a community where beauty lovers could share their collective beauty wisdom. People loved it, and our community grew...
Face Reality Skincare was founded in 2005 by licensed esthetician Laura Cooksey and her business partner Patrick Romani. What started as a small acne clinic in San Leandro, CA, has grown to an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts. Our holistic and comprehensive acne training...
Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).
DeciBio Consulting is a boutique strategy consulting firm focusing on the life science industry. DeciBio's mission is to provide the strategic insights that accelerate the development, adoption, and accessibility of personalized medicine. Headquartered in Los Angeles, CA, DeciBio serves clients and customers across the globe, ranging from incubator-stage startups to Fortune 500 life science corporations. DeciBio addresses business solutions that range...
As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends. Our patented products are developed with one goal in mind: to break the habit of fast nail fashion and pave the way for compelling change in the professional nail industry. We work alongside nail technicians to understand what the...
Alabaster is a publishing brand creating thoughtful and inspirational products designed to explore the intersection of creativity, beauty, and faith. Our vision is to see all of humanity experience God as good and beautiful. Since our Kickstarter launch in 2016, we’ve sold over $800,000 of products, reshaping how people understand Christian brands and products. We’ve partnered with many different churches around the...
At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.
Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted multicultural following of consumers including artists, change-makers and forward-thinking creators, also known...
The future isn't about talking to AI. It's about dancing with it. At flowith, we believe in the power of beauty and product excellence. Founded in California with a passion for innovation, our journey began in June 2023 when we set out to create something truly extraordinary. We embraced the philosophy of "product first", dedicating ourselves to crafting an experience...
Founded upon years of Noble Prize-winning organic molecular chemistry research, the cutting-edge skincare technology at the core of our brand enables unprecedented precision and efficacy. We create with intention and deep respect for the natural world by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of products' development, from R&D...
MERIT reimagines luxury beauty by making it clean, well-edited and accessible. We believe in responsible luxury, making products safe for body, skin and planet. The antidote to the overwhelming, excessive world of beauty — we simplify what it means to get ready.
Hattori Hanzo Shears are used by many of the top stylists in the world. Whether it's the cover of Vogue, New York Fashion Week, or backstage on Broadway, you'll find our shears going to work, making the world we live in a more beautiful place.
Beautytap is a curated destination and digital platform for the discovery of global, multicultural beauty brands and products combining trusted expert reviews, rich editorials and a diverse beauty professional community. Discover new global brands and products through professional reviews from trusted beauty experts.
True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards. We ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of plant actives that are known for their nourishing vitamins, essential...
lilah b. makes beauty simple. lilah b. embodies the philosophy of ‘With less, you are more’. Our minimalistic collection of color allows women to achieve a finished look with fewer products… encouraging a movement to declutter, minimize and simplify. Housed in sleek and modern, signature “stones”, our high-performance, multipurpose products offer classic colors with sophisticated twists and luxurious textures. Inspired by the...
Based in Los Angeles, Shani Darden is one of the top estheticians in the U.S. with clients including many of Hollywood’s biggest celebrities. In 2013 she launched Shani Darden Skin Care with her first product, Retinol Reform, which quickly became a cult classic. The brand is currently sold online and is rapidly expanding with select retailers.
TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products,



































