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Top California Beauty Startups (67)

Beauty By Design
Beauty • Big Data • Consumer Web
Los Angeles, California, USA
9 Employees

BBD is leading the next wave of technology-led retail called prescriptive commerce - platforms that can prescribe the solution faster and more accurately using digital technology. We are a vertically integrated, branded, curated and personalized skincare platform that solves the well-known problem women have buying the right skincare products.

Beauty By Design
Haus Labs
Beauty • Fashion
El Segundo, California, USA
150 Employees
Hiring Now
The Art of Beauty by Lady Gaga

At Sephora & hauslabs.com

Haus Labs
Milani Cosmetics
Culver City, California, USA
96 Employees
Hiring Now

Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted multicultural following of consumers including artists, change-makers and forward-thinking creators, also known...

Milani Cosmetics
SparkPlug
Beauty • Software
San Francisco, California, USA
46 Employees

In complex CPG verticals like beauty, electronics, and outdoor gear, customers rely on the product recommendation of point-of-purchase experts up to 92% of the time. SparkPlug allows brands to directly reward these key influencers for every sale they generate with cash via gamified commissions, contests, and goals. We drive more revenue for brands, improve employee performance for retailers, and empower...

SparkPlug
Who What Wear
Beauty • eCommerce • Fashion • Sales • Social Media
West Hollywood, California, USA
144 Employees
31 Benefits
Think of Who What Wear as your most trusted style resource.

Named to Fast Company's Most Innovative Companies list in 2017, Digiday's Most Innovative Publisher in 2018, one of Comparably’s Best Companies for Company Culture in 2019, and one of Built In LA’s best place to work in 2021, Who What Wear is an international fashion company known for its content sites—whowhatwear.com and whowhatwear.co.uk—and its carefully curated, low-key luxury line of clothing...

Who What Wear
OSEA Malibu
Beauty • Retail
2 Offices
130 Employees
Hiring Now

Clinically proven skincare from the sea ?? Clean Beauty Since 1996 • Vegan & Cruelty Free

OSEA Malibu
Total Beauty Media
Beauty • Consumer Web • Other
Santa Monica, California, USA
65 Employees

TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products,

Total Beauty Media
NakedPoppy
Beauty • eCommerce
San Francisco, California, USA
17 Employees

NakedPoppy is a seed-stage clean beauty company that matches women with better-for-her makeup tailored to individual needs and preferences.

NakedPoppy
florence by mills
Fully Remote, USA
10 Employees
9 Benefits
florence is clean skincare and beauty made with love by Millie Bobby Brown

florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life.

florence by mills
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Aquis Hair
Beauty
San Francisco, California, USA
23 Employees

Every morning millions of women across the globe stand in front of the mirror looking at themselves and their hair. Evaluating, Planning, how to treat it, manage it, style it or on some days just hide it, and then they look at a shelf of half used products that promised to fix it. This story of your hair care focused...

Aquis Hair
The Tease
Beauty • Software
Los Angeles, California, USA
15 Employees

The Tease is an inclusive digital destination informed by insight, curiosity and commentary on all things pro hair, beauty and pop culture. We keep salon professionals and consumers in-the-know and on-trend with smart, candid reporting, exclusive editorial content and podcasts.

The Tease
Colorescience
Carlsbad, California, USA
112 Employees

We’re Colorescience, and we know healthy skin. From sunlight, to pollution, to free radicals, we believe in going way beyond UV. We’re obsessively overprotective about preventing skin damage. And that’s exactly why physicians love us. We know skincare innovation. We believe skincare battles are best won before they are fought. Because investing in scientific innovation now, means we won’t have to pay the...

Colorescience
COOLA
Beauty
Carlsbad, California, USA
84 Employees

COOLA is the quintessential slice of California life. We embody the best parts of living here: a fusion of organic wellness, an outdoor, active lifestyle, and supporting local and diverse communities—passions we want to share with you through our products. We all try to eat better, live smarter, love more, and be more present and engaged in our experiences. We want...

COOLA
Vege Labs
Beauty
Glendale, California, USA
13 Employees

Vege Labs is a private label partner of high quality personal care and household products. We manufacture a wide variety of products such as hair care, skin care, alcohol-based products, hand sanitizers, colognes and fragrances, OTC products. Our expertise even lends itself to pet care products.

Vege Labs
Summer Fridays
Los Angeles, California, USA
39 Employees

Busy lives require beauty solutions that can adapt to whatever you’re doing and wherever you’re going. Our collection of clean, vegan, cruelty-free products deliver highly efficacious results with a focus on simplicity for that Summer Fridays feeling every day.

Summer Fridays
OPTE
Beauty • eCommerce • Healthtech
Santa Monica, California, USA
15 Employees
12 Benefits
OPTE is on a mission to revolutionize the beauty industry with a first-of-its-kind, the-future-is-now skincare device.

Forget everything you thought you knew about skincare. OPTE is revolutionizing the beauty industry with a first-of-its-kind, the-future-is-now skincare device. With patented Precision Skincare technology, OPTE analyzes skin in real time to instantly correct only your dark spots and visibly fade them over time (with 97% less product than foundation) for naturally radiant, even-toned skin. At OPTE, we believe in celebrating...

OPTE
LiveGlam
Beauty • eCommerce • Sales • Social Media
Burbank, California, USA
90 Employees
Your monthly go-to for curated vegan and cruelty-free makeup subscription boxes.

LiveGlam is one brand, three clubs and infinite options. Our makeup subscription boxes are never crafted in a conference room, they come right from our community. Whether you’re a makeup maven or beauty beginner, our products are made with you in mind. Beauty isn’t meant to be stressful, that’s why we blend it out for our customers.

LiveGlam
DeciBio
Beauty • Fashion • Analytics • Consulting
Los Angeles, California, USA
52 Employees

DeciBio Consulting is a boutique strategy consulting firm focusing on the life science industry. DeciBio's mission is to provide the strategic insights that accelerate the development, adoption, and accessibility of personalized medicine. Headquartered in Los Angeles, CA, DeciBio serves clients and customers across the globe, ranging from incubator-stage startups to Fortune 500 life science corporations. DeciBio addresses business solutions that range...

DeciBio
EMMM Power
Beauty • Professional Services
Escondido, California, USA
7 Employees
Southern California College of Barber & Beauty is a renowned barber and beauty school.

Our barber training program is designed to equip students with the skills and knowledge needed to excel in this dynamic industry. We offer an innovative barber crossover program, providing cosmetologists the opportunity to expand their skill set and career possibilities. In addition, our comprehensive cosmetology program is meticulously curated to cover all aspects of beauty culture. At Southern California College...

EMMM Power
MERIT Beauty
Los Angeles, California, USA
127 Employees
Hiring Now

MERIT reimagines luxury beauty by making it clean, well-edited and accessible. We believe in responsible luxury, making products safe for body, skin and planet. The antidote to the overwhelming, excessive world of beauty — we simplify what it means to get ready.

MERIT Beauty

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