Top California Beauty Startups (65)

High® delivers the high-powered benefits from nature’s most revolutionary plant, Cannabis sativa. High® skincare products are 100% legal and 100% free of the psychoactive substances THC and CBD making them compliant with 2004 Ninth Circuit Ruling as exempt from the Controlled Substances Act. Cannabinoids, flavonoids and terpenoids found in the Cannabis sativa plant are innovatively formulated to create High®. This...

lilah b. makes beauty simple. lilah b. embodies the philosophy of ‘With less, you are more’. Our minimalistic collection of color allows women to achieve a finished look with fewer products… encouraging a movement to declutter, minimize and simplify. Housed in sleek and modern, signature “stones”, our high-performance, multipurpose products offer classic colors with sophisticated twists and luxurious textures. Inspired by the...

Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).

We strive to celebrate & champion women to inspire change, and to create spaces in which they can thrive. The AllBright is the connective thread between passion and drive, celebrating women of all ages and stages. Our members’ clubs are designed by and for women. They are elegant spaces offering a home away from home to put the work in,...

Barber Surgeons Guild is one of a kind businesses that incorporates the best in men's grooming and medical aesthetics procedures all under one roof. With a Luxurious Grooming Lounge offering our signature haircuts and a straight razor shaves we take pride in providing the best experience for every customer.

True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards. We ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of plant actives that are known for their nourishing vitamins, essential...

Kitsch designs and creates beauty and hair accessories. Kitsch products can be found in over 20,000 retail locations in 27 countries worldwide.

Forget everything you thought you knew about skincare. OPTE is revolutionizing the beauty industry with a first-of-its-kind, the-future-is-now skincare device. With patented Precision Skincare technology, OPTE analyzes skin in real time to instantly correct only your dark spots and visibly fade them over time (with 97% less product than foundation) for naturally radiant, even-toned skin. At OPTE, we believe in celebrating...

No two people are the same. That’s why we craft home hair color from scratch so folks can stand out, instead of finding a match so they can fit in. Never premixed or premade, each custom color is made by a personal colorist, with every facet of our clients’ experience designed specifically for them—from having their color individually dispensed and...

VEGAMOUR is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health. We believe in biodiversity, community, Fair Trade and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness &...

TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products,

Think of all the products you wish to buy on a livestreaming platform while watching; fashion, cosmetics, that floor rug, the beautiful couch and coffee table, and the cool wall-hanging, and many more HomeGoods. New or Used; products from brands you love and those ready to be discovered. This is what we are building at DROPSHIP.

Alabaster is a publishing brand creating thoughtful and inspirational products designed to explore the intersection of creativity, beauty, and faith. Our vision is to see all of humanity experience God as good and beautiful. Since our Kickstarter launch in 2016, we’ve sold over $800,000 of products, reshaping how people understand Christian brands and products. We’ve partnered with many different churches around the...

Glammly is a subscription-based beauty marketplace. On one side, it provides consumers with access to a variety of premium beauty treatments at discounted rates. On the other side, it enables salons to access a larger base of customers and fill unpopular appointment times.

COOLA is the quintessential slice of California life. We embody the best parts of living here: a fusion of organic wellness, an outdoor, active lifestyle, and supporting local and diverse communities—passions we want to share with you through our products. We all try to eat better, live smarter, love more, and be more present and engaged in our experiences. We want...

LiveGlam is one brand, three clubs and infinite options. Our makeup subscription boxes are never crafted in a conference room, they come right from our community. Whether you’re a makeup maven or beauty beginner, our products are made with you in mind. Beauty isn’t meant to be stressful, that’s why we blend it out for our customers.

NakedPoppy is a seed-stage clean beauty company that matches women with better-for-her makeup tailored to individual needs and preferences.

The Tease is an inclusive digital destination informed by insight, curiosity and commentary on all things pro hair, beauty and pop culture. We keep salon professionals and consumers in-the-know and on-trend with smart, candid reporting, exclusive editorial content and podcasts.

Topicals is transforming the way you feel about skin through effective, science-backed skincare products and mental health advocacy.

We are alchemists at heart, harnessing science to create powerful wellness solutions. The combination of alchemy and “me” offers the right mixture of science, expertise, and support that empowers our customers with confidence. Through one-of-a-kind expert-designed formulas and positive guidance, Alchemee provides solutions that are as effective as they are transformative. At Alchemee, we are committed to empowering the world one person at a...