Top Senior Marketing Jobs in Washington, DC

Develop and execute customer advocacy, community, expansion, retention, and partner marketing programs for IFS Copperleaf’s enterprise software platform. Create customer success stories, integrated campaigns, and localized initiatives that drive adoption, pipeline, upsell, cross-sell, and advocacy. Track performance KPIs, report insights to leadership, and collaborate globally with Customer Success, Product Marketing, Sales, Campaign, Field, and digital teams.

Develops and executes author marketing programs for five peer-reviewed science journals. Responsibilities include email campaigns, webinars, conferences, calls for papers, audience research, content promotion, campaign analysis, stakeholder presentations, and coordination of promotional assets. The role aims to increase high-quality manuscript submissions, researcher engagement, journal visibility, reputation, content usage, and subscription value through targeted marketing strategies.

Leads marketing strategy and activation for assigned legal practices and business units. Develops positioning, messaging, integrated campaigns, annual marketing plans, KPIs, and measurement frameworks aligned with business development and growth objectives. Advises senior leaders on market positioning and audience engagement, identifies growth opportunities, and coordinates cross-functional marketing initiatives across the firm.

Leads the transformation of digital channel management into an enterprise demand-generation and marketing automation organization. Owns strategy, governance, technology roadmaps, campaign orchestration, personalization, lifecycle journeys, website, email, SEO, analytics, testing, and optimization. Builds operating models, improves automation and efficiency, partners across marketing, data, digital, and technology teams, manages vendors, and coaches a high-performing team delivering large-scale digital initiatives.

Leads the creation of an enterprise demand-generation capability for B2B Single-Family and Multifamily audiences. Develops integrated marketing strategies, account-based marketing, customer journeys, nurture programs, lead qualification, attribution, funnel reporting, and campaign measurement. Partners with Sales, Marketing, Analytics, Product, Digital, Creative, Events, Legal, and Compliance teams to generate qualified opportunities and business outcomes. Builds operating processes, aligns stakeholders, develops a high-performing team, and scales demand-generation capabilities in a complex, regulated environment.

Lead product marketing for Scale’s AI and data solutions targeting U.S. federal civilian agencies. Create case studies, solution briefs, thought leadership, web content, presentations, messaging, launch materials, and campaigns. Partner with sales, product, engineering, communications, and customers to support market entry, build awareness, generate demand, and measure campaign performance. The role requires strong storytelling, government marketing experience, strategic judgment, cross-functional collaboration, and independent execution.

Leads paid search strategy, execution, optimization, budgeting, forecasting, testing, measurement, and client performance discussions across multiple B2B accounts. Translates business and revenue goals into SEM programs using Google Ads and Microsoft Ads, while partnering with analytics, creative, CRM, and marketing automation teams. Oversees campaign quality, tracking, reporting, team development, workflow improvements, account growth, and new business contributions.

Manages Aspen Digital communications and marketing projects, including email campaigns, website content and maintenance, website design improvements, event marketing materials, vendor coordination, and stakeholder communications. Develops copy, segments email lists, tests content, tracks performance analytics, supports campaign strategy, and monitors website and email KPIs. The role requires strong copywriting, SEO, web accessibility, Marketing Cloud skills, project management, and cross-team coordination.

Owns the firm’s email marketing platform, including campaign development, templates, automation, segmentation, lead scoring, testing, reporting, compliance, and data integrity. Troubleshoots integrations across Marketo, Salesforce, events platforms, and the broader marketing technology stack. Builds and maintains AI-enabled workflows, coordinates with vendors and technical partners, and identifies platform improvements. Requires advanced Marketo administration, integration troubleshooting, marketing analytics, and AI workflow experience.

Leads and coaches a product marketing team while owning go-to-market strategy, positioning, messaging, market research, persona development, competitive intelligence, and sales enablement for Benevity’s enterprise platform. Partners with Product, Sales, Customer Success, Content, Website, and Demand Generation teams to align strategy, deliver customer insights, support launches, and strengthen the buyer journey.

Executes digital marketing campaigns in Eloqua, including emails, forms, landing pages, audience segmentation, testing, deployment, QA, and reporting. Troubleshoots campaign, integration, HTML, CSS, and data issues; supports Marketing and Business Development teams; coordinates offshore execution; maintains platform governance and documentation; analyzes performance and recommends improvements. Requires five or more years of related experience and advanced marketing automation expertise.

Manages the firm’s marketing technology stack, including CRM, experience management, websites, CMS, analytics, email marketing, and automation platforms. Responsibilities include system administration, configuration, troubleshooting, integrations, reporting, data stewardship, implementation support, user training, adoption, SEO, compliance, and continuous optimization. The role supervises marketing technology administrators and collaborates with marketing, business development, IT, vendors, and attorneys to improve technology effectiveness and data-driven decision-making.

Develop technical enablement content, product demonstrations, solution guides, workshops, and training for HPE Apstra data center networking. Support sales, systems engineering, partners, and customers through presentations, technical expertise, and field enablement. Collaborate with engineering, product management, marketing, and regional teams on launches and positioning. Translate complex networking, automation, AI, and cloud infrastructure concepts into compelling technical narratives and customer value.

Own product marketing for the Platform and Data portfolio, including positioning, messaging, launches, enablement, migration tooling, website content, partner marketing, and competitive intelligence. Translate technical infrastructure and AI capabilities into compelling narratives for sales, prospects, analysts, and the US market. Partner with Product, Sales, and technology partners while shaping launch processes and using AI-assisted workflows.

Founding federal product marketer responsible for building Peregrine’s federal marketing foundation. Owns positioning, messaging, buyer discovery, capture and pre-sales support, acquisition content, enablement, campaign testing, deployment evidence, and feedback into product strategy. The role requires translating state and local law enforcement successes into federal mission value while ensuring claims withstand contracting, legal, and security review.

Execute partner marketing campaigns, programs, webinars, digital initiatives, and industry events. Coordinate sponsorship fulfillment, partner communications, content, logistics, and cross-functional delivery. Manage campaign assets, reporting, and performance analysis while recommending improvements. Support email, landing page, social, public relations, and web content activities. The role requires strong project management, communication, marketing analytics, and familiarity with marketing technology, with limited travel and hybrid expectations for Chicago-based employees.

Leads enterprise-wide marketing strategy and audience growth across awareness, acquisition, engagement, retention, advocacy, fundraising, and brand initiatives. Oversees audience research, segmentation, market intelligence, integrated planning, campaign strategy, and performance analytics. Partners with executive leaders and communications teams to align marketing efforts with organizational goals, while developing a high-performing strategy team and presenting recommendations to senior stakeholders. The role requires up to 25% travel and operates in a hybrid office environment.

Leads Friendship Public Charter School’s communications, marketing, media relations, digital presence, and brand management. Develops integrated strategies, storytelling, campaigns, executive communications, and reputation-management efforts supporting student and talent recruitment. Oversees website, social media, content, analytics, vendors, and communications processes while supervising staff and building cross-functional partnerships.

Leads messaging and positioning for the V-BAT aircraft across missions, customer segments, and global markets. Translates aircraft and autonomy capabilities into differentiated value propositions, develops marketing and sales enablement materials, supports competitive analysis, partners with Product, Engineering, and GTM teams, creates thought leadership, and engages think tanks and policy organizations.

Supports business development and marketing initiatives for cybersecurity, data privacy, and related legal practices. Responsibilities include business planning, thought leadership, events, competitive intelligence, directory submissions, CRM management, pitches, proposals, marketing materials, and content development. The role partners with attorneys and firm leadership, manages projects independently, mentors junior staff, and supports global practice growth and client development.

Supports business development and marketing initiatives for multiple legal practice groups. Responsibilities include developing proposals and pitches, conducting market and competitive research, coordinating events and sponsorships, managing rankings and award submissions, producing thought leadership and digital content, maintaining CRM data, supporting social media campaigns, and tracking marketing return on investment. The role collaborates with attorneys and marketing teams to strengthen client relationships, generate opportunities, and raise the firm’s profile.

Leads social, influencer, and integrated marketing programs for health and technology clients. Manages client relationships, translates business objectives into campaign recommendations, collaborates with creative and production teams, oversees timelines and budgets, monitors performance, mentors team members, supports proposals, and improves workflows. The role requires hands-on expertise in social or influencer marketing and the ability to connect these efforts with content, paid, and web campaigns.

Develop and execute cybersecurity marketing strategy for Claude, including positioning, messaging, product launches, partner go-to-market, campaigns, thought leadership, events, content, and sales enablement. The role targets CISOs, security operations teams, threat intelligence analysts, MSSPs, and enterprise security buyers. It requires translating complex AI capabilities into compelling narratives, coordinating cross-functional stakeholders, building marketing programs, and measuring campaign and pipeline performance.

Leads geographic marketing strategy for events, sponsorships, client hospitality, and internal executive gatherings. Oversees market-based programming, vendor and agency relationships, governance, ROI measurement, analytics, post-event conversion, and cross-selling initiatives. Manages teams, mentors direct reports, develops scalable processes and tools, and partners with business development and firm leadership to strengthen client engagement, brand visibility, and business opportunities.

Manages digital content and social media for a government agency, leading campaigns across LinkedIn, Instagram, X, Facebook, and YouTube. Creates and edits web copy, marketing collateral, stakeholder toolkits, internal communications, and occasional video content. Coordinates content calendars, approval processes, launches, digital advertising, reporting, and multiple stakeholder projects while maintaining brand voice, style guidelines, deadlines, and client-focused communications.