Top Senior Marketing Jobs in Washington, DC

Leads messaging and positioning for the V-BAT aircraft across missions, customer segments, and global markets. Translates aircraft and autonomy capabilities into differentiated value propositions, develops marketing and sales enablement materials, supports competitive analysis, partners with Product, Engineering, and GTM teams, creates thought leadership, and engages think tanks and policy organizations.

Supports business development and marketing initiatives for cybersecurity, data privacy, and related legal practices. Responsibilities include business planning, thought leadership, events, competitive intelligence, directory submissions, CRM management, pitches, proposals, marketing materials, and content development. The role partners with attorneys and firm leadership, manages projects independently, mentors junior staff, and supports global practice growth and client development.

Supports business development and marketing initiatives for multiple legal practice groups. Responsibilities include developing proposals and pitches, conducting market and competitive research, coordinating events and sponsorships, managing rankings and award submissions, producing thought leadership and digital content, maintaining CRM data, supporting social media campaigns, and tracking marketing return on investment. The role collaborates with attorneys and marketing teams to strengthen client relationships, generate opportunities, and raise the firm’s profile.

Leads social, influencer, and integrated marketing programs for health and technology clients. Manages client relationships, translates business objectives into campaign recommendations, collaborates with creative and production teams, oversees timelines and budgets, monitors performance, mentors team members, supports proposals, and improves workflows. The role requires hands-on expertise in social or influencer marketing and the ability to connect these efforts with content, paid, and web campaigns.

Develop and execute cybersecurity marketing strategy for Claude, including positioning, messaging, product launches, partner go-to-market, campaigns, thought leadership, events, content, and sales enablement. The role targets CISOs, security operations teams, threat intelligence analysts, MSSPs, and enterprise security buyers. It requires translating complex AI capabilities into compelling narratives, coordinating cross-functional stakeholders, building marketing programs, and measuring campaign and pipeline performance.

Leads geographic marketing strategy for events, sponsorships, client hospitality, and internal executive gatherings. Oversees market-based programming, vendor and agency relationships, governance, ROI measurement, analytics, post-event conversion, and cross-selling initiatives. Manages teams, mentors direct reports, develops scalable processes and tools, and partners with business development and firm leadership to strengthen client engagement, brand visibility, and business opportunities.

Manages digital content and social media for a government agency, leading campaigns across LinkedIn, Instagram, X, Facebook, and YouTube. Creates and edits web copy, marketing collateral, stakeholder toolkits, internal communications, and occasional video content. Coordinates content calendars, approval processes, launches, digital advertising, reporting, and multiple stakeholder projects while maintaining brand voice, style guidelines, deadlines, and client-focused communications.

The Director of Engagement leads client strategy and relationship management, architecting integrated projects and providing strategic direction across digital, communications, and marketing disciplines. They ensure client satisfaction and operational continuity, transforming ambiguous goals into executable plans and facilitating team coordination.

Leads lifecycle marketing strategy for onboarding, engagement, and subscriber retention. Develops personalized journeys and automations in Braze and Salesforce Marketing Cloud, using push, in-app messaging, segmentation, testing, and behavioral insights. Partners with analytics and data science teams to improve retention, oversees agency partners, and drives culturally relevant campaign customization.

The Marketing Manager leads integrated campaigns, brand initiatives, program launches, audience segmentation, lifecycle communications, media planning, CRM execution, and performance measurement. The role coordinates cross-functional teams, manages campaign timelines and reporting, supports e-commerce and merchandise strategy, and uses audience insights and analytics to improve engagement and conversion. It also represents marketing in internal and external partnerships and may supervise staff, interns, contractors, agencies, or vendors.

The Product Marketing Manager develops positioning, messaging, go-to-market strategies, campaigns, launch plans, and customer-facing content for complex aerospace, defense, and industrial solutions. The role translates technical capabilities into customer value, supports business development, enables internal teams, gathers market and competitive insights, and partners cross-functionally with engineering, commercial, implementation, and customer-facing teams. Travel of up to approximately 25% is expected.

Lead omnichannel search and paid media strategy, own the ad-tech/search stack, manage onshore strategists and offshore agencies, optimize SEO/metadata and ROAS, drive attribution and performance reporting, collaborate with practice and brand teams for campaign amplification, develop AI-driven search roadmap, oversee paid media budget and compliance, and supervise and mentor direct reports.

Leads the firm's virtual programming strategy and owns virtual event platforms, vendor relationships, production standards, analytics, and technology roadmaps. Manages production and support teams, develops scalable digital event playbooks, and connects virtual experiences to marketing campaigns, client journeys, and nurture programs. Oversees event quality, stakeholder coordination, audience engagement, and on-demand content. Supervises and mentors employees while supporting hiring, performance management, staffing, and professional development.

Leads marketing strategy for the intellectual property business unit, translating practice objectives into campaigns, audience personas, personalization strategies, practice development initiatives, pitches, and proposals. Oversees budgets and sponsorship ROI, interprets performance data, partners cross-functionally with marketing and client development teams, and supervises and develops direct reports. Requires professional services or B2B marketing experience, strong communication and judgment, and the ability to manage complex initiatives under tight deadlines.

Develops and leads integrated marketing, communications, content, social media, email, website, partnership, merchandising, and event promotion strategies for Aspen Institute public programs. Manages digital campaigns, brand standards, analytics, budgets, vendors, agencies, staff, and event assets while driving audience engagement, pass sales, and revenue. Oversees website, CRM segmentation, mobile app production, media partnerships, photography, and live event communications.

Supports marketing and business development initiatives for a law firm’s advertising, marketing, and digital media team. Responsibilities include developing collateral and pitches, coordinating events and webinars, preparing rankings submissions, managing sponsorships, onboarding attorneys, supporting RFPs and proposals, and assisting client and industry marketing programs. The role requires strong writing, editing, organization, communication, multitasking, and stakeholder-management skills, along with proficiency in Microsoft Office and related marketing and CRM platforms.

Manage strategic energy-sector proposals, RFP responses, panel submissions, and client pursuits for a global law firm. Develop tailored pitch materials, conduct market and competitive research, maintain pursuit content, prepare teams for presentations, coordinate with finance and compliance teams, track pitch performance, support directory submissions, and improve pursuit processes. The role requires strong project management, commercial judgment, communication, editing, stakeholder management, and business development expertise.

Leads marketing and business development strategy across the firm’s sectors portfolio. Manages Technology, Consumer, and Education sector teams; advises senior leaders and partners; oversees pitches, RFPs, client initiatives, strategic events, market intelligence, and cross-sector growth programs. The role also drives team development, operational improvements, process standardization, collaboration, and execution of firmwide priorities.

Lead the global revenue marketing strategy for a B2B SaaS company, integrating demand generation, ABM, digital, web, lifecycle, events, partner marketing, and growth programs. Build and lead a global marketing organization, generate predictable pipeline, accelerate acquisition and conversion, optimize campaigns through experimentation, and partner with Sales, Customer Success, Product, Communications, and Marketing Operations to drive measurable commercial results.

Plan, execute, and optimize integrated B2B marketing campaigns across email, webinars, events, and digital channels. Manage HubSpot-driven email and lead-nurturing programs, audience segmentation, and automation. Lead event and webinar logistics, promote thought leadership content, write marketing copy, and coordinate cross-functional stakeholders. Track and analyze campaign performance to drive engagement, lead generation, and client retention while ensuring compliance and data quality.

Own end-to-end OTT/CTV paid marketing: plan, execute, and optimize campaigns across managed, self-service, and programmatic buys. Lead creative testing and development, run A/B and multivariate experiments, analyze performance (CAC/CPA, ROAS, retention), ensure accurate tracking and attribution, and collaborate cross-functionally to drive acquisition and growth.

Lead a regional pursuit pod to drive win rates and delivery outcomes. Own narrative strategy, quality standards, team development, workload balance, and pursuit submissions. Track and report pod performance metrics, translate insights into process improvements, and collaborate with practice and studio leaders on competitive research and pursuit collateral.

Lead B2B paid acquisition on Meta and own creative strategy: craft angles, hooks, copy, and VSLs to drive agency-owner leads. Run high-scale national campaigns, diagnose performance, brief production, contribute organic strategy, and coach students weekly.

The Marketing and Communications Manager will develop and implement communication strategies, enhance brand messaging, and secure media coverage while managing multiple projects in a deadline-driven environment.

Lead development and execution of Sol Systems' marketing and communications strategy, producing written and visual content using AI and design tools, managing website, social media, PR, and digital assets, and planning and executing conferences and events. Oversee brand messaging, pursue thought leadership opportunities, coordinate cross-functional collaboration, and manage timelines, budgets, vendors, and daily administrative tasks.