Top Senior Marketing Jobs in Washington, DC

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Develops, codes, tests, and deploys personalized responsive email campaigns within an agile product squad. Integrates system events, APIs, and relational data into dynamic emails; converts designs into mobile-first templates; performs cross-client rendering tests with Litmus; and collaborates with marketing, creative, UX, and engineering teams. The role also applies marketing automation, platform architecture, analytics, personalization, and emerging AI marketing capabilities to optimize campaign delivery and performance.

Leads marketing strategy for Baltimore and DC offices, managing high-priority A/E/C pursuits, proposal development, presentations, capture planning, and pursuit coordination. Builds relationships with technical leaders, identifies opportunities and resource needs, develops messaging, ensures proposal compliance, and coordinates schedules and deliverables. Also supports conferences, social media, thought leadership, and initiatives that strengthen the firm’s market presence.

Develops and executes global content strategy for Carlyle’s investment businesses. Responsibilities include writing and editing investor-facing content across articles, research, video, podcasts, email, social media, and events; managing editorial calendars; leading cross-channel campaigns; directing freelance writers; using audience and performance insights; partnering with Legal and Compliance; and advising stakeholders on messaging, storytelling, and brand voice.

Leads marketing operations for a performance marketing center of excellence, managing team development, data integration, governance, tracking, attribution, campaign QA, dashboards, reporting, and incrementality testing. Partners with IT, analytics, and marketing teams to create trusted performance data, improve data quality, ensure accurate ROI and pipeline measurement, and build scalable operational processes. Coaches talent and drives continuous improvement across marketing systems and workflows.

Manages marketing and business development support for private companies and fund formation practices. Responsibilities include prioritizing marketing requests, managing pitches and proposals, coordinating legal rankings submissions and practice-led events, maintaining attorney bios and marketing assets, conducting market research, and onboarding lateral attorneys. The role also supervises and mentors direct reports while partnering with internal marketing, creative, strategy, and events teams.

Owns regional field, channel, and alliance marketing across the Americas to generate qualified pipeline. Develops partner marketing plans, campaigns, ABM programs, events, customer references, and joint activities with VARs, distributors, and technology partners. Manages marketing budgets, tracks campaign performance and pipeline metrics, ensures lead follow-up, and reports results to sales leadership. Collaborates across sales, alliances, channel, growth, and corporate marketing teams while traveling to partner events and trade shows.

Own product positioning, messaging, launches, competitive strategy, sales enablement, analyst relations, customer proof, and adoption for Bizzabo’s Event Experience Operating System. Partner across Product, Sales, Account Management, and Marketing to communicate agentic AI capabilities, support enterprise buying, improve competitive win rates, prepare analyst evaluations, and maintain the company’s AI-powered messaging and competitive knowledge base.

Develop and execute integrated, multi-channel marketing campaigns across the United States and Canada to generate qualified leads, increase prospect acquisition, strengthen brand awareness, and drive measurable growth. Responsibilities include audience segmentation, campaign strategy and execution, channel coordination, performance analysis, optimization, budget and agency management, and cross-functional collaboration. The role requires strong investment or finance industry knowledge and at least seven years of integrated marketing experience.

Leads team and league marketing in a local market, developing and executing campaigns to build brand awareness, grow fandom, generate leads, increase ticket sales, and drive attendance. Manages grassroots activations, community partnerships, digital and social marketing, game-day fan experiences, promotional teams, budgets, and performance metrics. Collaborates with ticketing, sponsorship, communications, creative, content, production, and league teams. Requires presence at games and events, including nights, weekends, and holidays.

Lead integrated digital marketing strategies and multi-channel campaigns for association and B2B clients. Manage email, advertising, social, and website initiatives supporting membership growth, event registrations, product sales, lead generation, and engagement. Analyze performance, conduct marketing audits, optimize campaigns, present client recommendations, manage projects, and support new business and team mentoring. The role may be fully remote or hybrid in Washington, DC.

Supports marketing and business development initiatives for the firm’s Life Sciences and Healthcare sectors. Responsibilities include client targeting, cross-selling, events, sponsorships, webinars, RFP and pitch content, marketing collateral, website and social media content, client outreach, communications, ROI tracking, and CRM or experience database management. The role partners with lawyers and internal teams to support campaigns, maintain credentials, and achieve business objectives.

Lead marketing and communications for Vantage’s Insurance segment. Set marketing strategy, connect campaigns to underwriting results, create broker-facing content, manage email programs, support CRM implementation, develop event and sponsorship strategy, and oversee branded promotional materials. Partner closely with underwriting, distribution, brokers, and senior leadership to strengthen the Insurance business’s brand, communications, and sales enablement efforts.

Lead GSG Political’s marketing execution across social media, email, website, and other channels. Develop and promote political research, thought leadership, and campaign content; manage the content calendar, brand materials, media visibility, events, awards, marketing analytics, and budget. Support new business by maintaining proposals, pitch decks, case studies, client information, and other core materials. Requires deep Democratic politics and polling knowledge, strong writing, organization, project management, and communication skills.

Own integrated marketing campaigns for Horizon3’s Federal and Public Sector business across civilian agencies, DoD, the Defense Industrial Base, and SLED. Develop segment strategies, execute multichannel and partner campaigns, align with Federal sales and channel partners, manage campaign funds, track pipeline and attribution, and report performance. Translate cybersecurity compliance frameworks into campaign themes while mentoring marketers and supporting long Federal sales cycles.

Leads integrated B2B content and campaign marketing for Smithbucklin’s Association Management business. Responsibilities include developing content, managing email, website, LinkedIn, webinar, and account-based campaigns, coordinating subject matter experts, executing nurture programs, using HubSpot and Salesforce, analyzing performance, optimizing funnels, and supporting lead generation. The role also requires supervising and developing marketing teams while partnering with business development to advance priority accounts.

Own integrated marketing strategy and execution for a portfolio of B2B events and client accounts. Develop multichannel campaigns, audience segmentation, messaging, budgets, and measurement plans; analyze registration, CRM, paid media, website, and social performance; and optimize campaigns against attendance, revenue, membership, and engagement goals. Serve as a senior client advisor, lead presentations, manage multiple deadlines and stakeholders, and provide hands-on campaign, copy, and creative direction.

Owns channel marketing strategy across social media, email, CRM, lifecycle programs, online events, and paid media partnerships. Builds HubSpot automation, nurture programs, segmentation, lead scoring, dashboards, and attribution reporting connecting marketing activity to pipeline and revenue. Leads cross-functional launches, event programs, content direction, analytics, testing, compliance, and contractor coordination while reporting performance and recommendations to marketing leadership.

Develop and execute customer advocacy, community, expansion, retention, and partner marketing programs for IFS Copperleaf’s enterprise software platform. Create customer success stories, integrated campaigns, and localized initiatives that drive adoption, pipeline, upsell, cross-sell, and advocacy. Track performance KPIs, report insights to leadership, and collaborate globally with Customer Success, Product Marketing, Sales, Campaign, Field, and digital teams.

Leads marketing strategy and activation for assigned legal practices and business units. Develops positioning, messaging, integrated campaigns, annual marketing plans, KPIs, and measurement frameworks aligned with business development and growth objectives. Advises senior leaders on market positioning and audience engagement, identifies growth opportunities, and coordinates cross-functional marketing initiatives across the firm.

Leads the transformation of digital channel management into an enterprise demand-generation and marketing automation organization. Owns strategy, governance, technology roadmaps, campaign orchestration, personalization, lifecycle journeys, website, email, SEO, analytics, testing, and optimization. Builds operating models, improves automation and efficiency, partners across marketing, data, digital, and technology teams, manages vendors, and coaches a high-performing team delivering large-scale digital initiatives.

Leads the creation of an enterprise demand-generation capability for B2B Single-Family and Multifamily audiences. Develops integrated marketing strategies, account-based marketing, customer journeys, nurture programs, lead qualification, attribution, funnel reporting, and campaign measurement. Partners with Sales, Marketing, Analytics, Product, Digital, Creative, Events, Legal, and Compliance teams to generate qualified opportunities and business outcomes. Builds operating processes, aligns stakeholders, develops a high-performing team, and scales demand-generation capabilities in a complex, regulated environment.

Leads paid search strategy, execution, optimization, budgeting, forecasting, testing, measurement, and client performance discussions across multiple B2B accounts. Translates business and revenue goals into SEM programs using Google Ads and Microsoft Ads, while partnering with analytics, creative, CRM, and marketing automation teams. Oversees campaign quality, tracking, reporting, team development, workflow improvements, account growth, and new business contributions.

Owns the firm’s email marketing platform, including campaign development, templates, automation, segmentation, lead scoring, testing, reporting, compliance, and data integrity. Troubleshoots integrations across Marketo, Salesforce, events platforms, and the broader marketing technology stack. Builds and maintains AI-enabled workflows, coordinates with vendors and technical partners, and identifies platform improvements. Requires advanced Marketo administration, integration troubleshooting, marketing analytics, and AI workflow experience.

Leads and coaches a product marketing team while owning go-to-market strategy, positioning, messaging, market research, persona development, competitive intelligence, and sales enablement for Benevity’s enterprise platform. Partners with Product, Sales, Customer Success, Content, Website, and Demand Generation teams to align strategy, deliver customer insights, support launches, and strengthen the buyer journey.