This hybrid role may be located in: Austin, Atlanta, Denver, Seattle, Toronto, Washington D.C.
Job Title
Sr. Partner Marketing Manager - GSI's & SP's
Role Summary
Cloudflare is seeking an experienced Sr. Partner Marketing Manager to focus on our Global Service Integrators (GSI's) and Service Provider (SP's) partners. This role is responsible for developing and executing a comprehensive joint marketing strategy that drives partner-sourced pipeline and revenue growth. The ideal candidate will be a high-energy self-starter with a proven track record of working collaboratively with strategic partners, sales, and internal marketing teams to deliver measurable results. They will play a critical role in expanding our reach within this crucial partner ecosystem.
Role Responsibilities
- Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams.
- Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
- Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
- Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
- Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact.
- Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagement.
- Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings.
Role Requirements (Must-Have Skills)
- 7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry.
- Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners.
- Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis.
- Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders.
- Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Ability to travel up to 30% (domestic and international) for partner meetings and events.
Nice-to-Have Skills
- Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot).
- Prior experience marketing cloud or network security solutions.
- Master's degree or advanced certification in a relevant area.
Compensation
Compensation may be adjusted depending on work location.
- For Denver, Colorado based hires: Estimated annual salary of $139,000 - $169,000
- For Seattle, Washington based hires: Estimated annual salary of $139,000 - $169,000
- For Washington DC based hires: Estimated annual salary of $142,000 - $174,000
This role is eligible to earn incentive compensation under Cloudflare's Sales Compensation Plan. The estimated annual salary range includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
