Top Senior Marketing Jobs in San Diego, CA

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Own creative and content strategy for a growth portfolio across paid and unpaid channels. Lead audience research, messaging, creative development, experimentation, landing-page optimization, performance analysis, and scaling of successful concepts. Partner cross-functionally with marketing, creative, analytics, SEO, web, CRO, agencies, and technical teams. Develop AI-enabled workflows and testing frameworks while connecting creative decisions to acquisition, conversion, and business outcomes.

Leads single-ticket marketing, audience acquisition, retention, campaign performance, and revenue growth for theater productions. Develops campaign strategies, briefs, promotions, partnerships, and paid advertising across digital, print, direct mail, and outdoor channels. Monitors sales, revenue pacing, inventory, conversion, and cost of sale to optimize campaigns. Manages agency and vendor relationships, collaborates on CRM segmentation and reporting, and supervises four marketing staff members.

Leads creative and content strategy for growth marketing portfolios, connecting audience insights, product messaging, paid and unpaid channels, landing pages, and business outcomes. Owns messaging frameworks, testing roadmaps, creative development, performance reviews, experimentation, and optimization. Uses AI-enabled tools and cross-functional influence to scale winning concepts, improve conversion, and drive acquisition and consideration.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Develop and execute B2B customer lifecycle marketing campaigns focused on product adoption, retention, renewals, advocacy, and account expansion. Partner with sales, customer success, events, and revenue operations teams; manage customer events, advisory boards, and advocacy programs; support the annual conference; and analyze campaign performance to improve ROI, pipeline, and retention outcomes.

Own the marketing production operating system across stores, print, catalog, email, SMS, web, and social. Manage integrated calendars, Asana workflows, campaign timelines, major events, product launches, creative production, vendor coordination, budgets, reviews, and cross-functional execution. Identify roadblocks, improve processes, and ensure campaigns and activations launch on time and on budget.

Leads solutions and portfolio marketing for Labcorp’s Specialty Testing business across neurology, autoimmune, endocrinology, gastroenterology, and rheumatology. Develops positioning, scientific narratives, sales enablement, competitive intelligence, portfolio strategy, KPIs, and customer insights. Partners with Product Management, Sales, Medical, Science, and other stakeholders to accelerate growth and adoption. Manages and develops Portfolio Marketers while applying AI to marketing workflows, evidence synthesis, dashboards, and sales enablement.

Manages marketing and business development support for private companies and fund formation practices. Responsibilities include prioritizing marketing requests, managing pitches and proposals, coordinating legal rankings submissions and practice-led events, maintaining attorney bios and marketing assets, conducting market research, and onboarding lateral attorneys. The role also supervises and mentors direct reports while partnering with internal marketing, creative, strategy, and events teams.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Leads product marketing for AI security capabilities, including buyer research, win/loss analysis, messaging, launches, technical content, industry adaptation, sales enablement, analyst briefings, and customer advisory programs. Measures program effectiveness and collaborates with product management, sales, competitive marketing, solution marketing, technical marketing, and demand generation. The role requires cybersecurity product marketing experience, technical buyer engagement, identity security knowledge, and understanding of AI-agent risks.

Lead Redis’s digital growth strategy across website, SEO, AEO, GEO, conversion optimization, documentation pathways, and AI-driven discovery. Build agent- and human-focused journeys from discovery through account creation, activation, and pipeline. Own experimentation, measurement, and roadmap prioritization; direct contractors and agency specialists; and collaborate with content, developer relations, product, engineering, paid media, and executives. The role requires strategic leadership alongside hands-on prototyping and data-driven optimization.

Develop and execute integrated marketing strategies for North American enterprise accounts. Lead ABM, demand generation, digital, email, industry, and field campaigns; partner with enterprise sales on account prioritization and messaging; manage events and executive experiences; create content and enablement; coordinate cross-functional teams; and measure pipeline, revenue, and campaign performance.

Defines and markets integrated technical solutions between VAST and technology alliance partners. Creates reference architectures, whitepapers, solution briefs, deployment guides, demonstrations, and enablement materials. Serves as a technical subject matter expert for sales, partners, and enterprise customers; supports RFPs, campaigns, training, events, and webinars. Collaborates with product, engineering, alliance, and partner teams to shape messaging, validate solutions, gather customer insights, and influence product direction.

Own and scale Ashby’s paid marketing program across LinkedIn, Meta, Google Search, YouTube, and other channels. Build campaign strategy, creative testing, landing-page experiments, AI-enabled workflows, measurement systems, and budget allocation processes. Partner with sales, lifecycle, ABM, design, content, product marketing, and RevOps to generate qualified pipeline while strengthening the brand. This is a hands-on role requiring deep channel expertise, analytical rigor, creative judgment, and experience in sales-led B2B SaaS.

Leads product marketing strategy for automotive SaaS products, including messaging, market intelligence, content strategy, sales enablement, thought leadership, product launches, and performance metrics. Partners with senior leaders and cross-functional teams to differentiate products, generate demand, support sales productivity, and drive customer awareness and pipeline. Manages and develops a product marketing team while standardizing the function and coordinating global launches.

Own growth strategy and execution for the CollaborateMD product line, including MQL and pipeline targets, paid media, organic content, ABM, outbound, customer expansion, advocacy, launches, events, and partner marketing. The role manages agency relationships, collaborates with Sales, Product Marketing, RevOps, and Customer Success, and uses performance reporting and experimentation to improve demand generation and conversion.

Manages digital marketing operations across email, SMS, social media, and creative workflows. Builds and monitors Braze and Twilio campaigns, oversees vendors, maintains data quality, schedules social content, coordinates creative approvals, reports performance, and supports digital campaigns. The role also improves processes through AI automation, testing, segmentation, and data-driven optimization while collaborating across Brand, Creative, Analytics, and Performance Marketing teams.

Owns a major sports and entertainment influencer-marketing account from strategy through delivery. Responsibilities include client relationship management, campaign operations, creator casting and contracting, compliance, budget pacing, performance analysis, process improvement, and management of two Campaign Managers. The role requires expertise in sportsbook, DFS, fantasy, NFL or NBA creator programs, fast campaign turnaround, FTC and platform compliance, and AI-enabled workflows. Some weekend work is required around games and live events.

Manage and optimize paid search, display, remarketing, and social advertising campaigns across multiple platforms. Own ROAS, CPA, conversion, and lead-generation targets; manage budgets; run A/B tests; improve audience targeting, bidding, landing pages, and campaign efficiency. Analyze performance data daily, identify growth opportunities, and deliver actionable reports connecting PPC performance to revenue and sales pipeline outcomes.