Top Senior Marketing Jobs in San Diego, CA

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Build and manage Grant Street Group’s B2B content and customer marketing programs. Responsibilities include developing editorial strategy, creating thought leadership and customer stories, managing advocacy and reference programs, gathering voice-of-customer insights, partnering with executives and cross-functional teams, and measuring content performance. The role requires hands-on writing, editing, interviewing, process building, SEO knowledge, and collaboration with public-sector clients. Up to 10% travel is required.

Leads global partner marketing strategy, community engagement, and event activation for managed service provider partners. Develops scalable engagement models, partner-ready narratives, events, webinars, and toolkits; aligns regional and global stakeholders; and measures program impact on partner readiness, demand generation, customer acquisition, pipeline, revenue, and adoption of AI, security, cloud, and marketplace solutions.

Own and optimize B2B digital growth marketing across acquisition, nurture, conversion, attribution, and pipeline generation. Lead paid campaigns, SEO, website conversion, lifecycle programs, Salesforce reporting, and agency relationships. Partner with Sales, Customer Success, Product, and Marketing teams to improve lead quality, funnel performance, customer conversion, retention, and expansion. Use data, experimentation, and generative AI to translate marketing performance into actionable growth strategies.

Own demand generation, account-based marketing, integrated campaigns, funnel optimization, marketing analytics, attribution, and marketing operations. The role partners with Sales, Product, and Customer Success to generate qualified enterprise pipeline and revenue, manage Salesforce and Pardot integrations, improve lead flow and conversion, and align campaigns with healthcare technology customer needs.

Develop and execute lifecycle and retention marketing strategies for B2B mobility customers. Lead multi-channel campaigns that improve engagement, product adoption, usage, satisfaction, and retention. Collaborate with business and digital marketing stakeholders, manage campaign risks, budgets, and deadlines, and measure performance through customer, revenue, churn, and retention metrics. Use segmentation, marketing automation, analytics, and AI tools to optimize campaign effectiveness and investment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

Lead Celigo’s brand marketing strategy across positioning, website, content, creative, SEO, AI-driven search visibility, and thought leadership. Manage brand awareness metrics, inbound demand programs, campaigns, and website growth experiments. Build and mentor a multidisciplinary brand, content, and creative team while partnering with Product Marketing, Revenue, Sales, Customer Success, and executive leadership to strengthen brand impact and pipeline.

Own Stord’s customer marketing engine, including gifting, customer communications, email campaigns, advocacy, case studies, testimonials, and customer storytelling. Partner cross-functionally with Sales, Customer Success, Product Marketing, Content, and Brand teams to support launches, expansion campaigns, retention, pipeline growth, and go-to-market messaging. Manage multiple programs, apply voice-of-customer insights, improve attribution and marketing operations, and build scalable processes independently.

Develops and executes regional channel marketing strategies with partners to increase engagement, pipeline, and revenue. Builds co-marketing plans, leads webinars, workshops, tradeshows, and demand-generation campaigns, and coordinates sales, product, and cross-functional participation. Measures campaign performance, reports on marketing metrics and ROI, and ensures partner marketing activities meet business objectives.

Develop and execute outreach and communications strategies for the VHA AI Education Hub. Create accessible interactive media, web modules, animations, data visualizations, videos, infographics, newsletters, and presentations using design tools and front-end programming. Maintain the Hub’s web presence, ensure Section 508 compliance, collaborate with VA stakeholders, and analyze outreach performance to improve engagement. Requires extensive marketing or digital media experience, federal communications familiarity, and the ability to obtain VA access credentials.

Own go-to-market strategy, positioning, messaging, campaigns, launches, competitive intelligence, sales enablement, pipeline, and bookings for Virtuous’s AI-powered fundraising products. Partner with Demand, Sales, Product, and Engineering to create market narratives, generate pipeline, support deals, and improve win rates. This customer-facing role requires strong commercial judgment, executive communication, AI fluency, and end-to-end B2B SaaS product marketing experience.

Develop and execute integrated marketing communications strategies for the Contrast Media portfolio. Lead content creation, omnichannel campaigns, sales enablement, events, webinars, regulatory approval workflows, agency and vendor management, performance measurement, and budget administration. Partner with marketing, clinical, sales, medical, regulatory, legal, and external teams to deliver compliant communications that increase awareness, customer engagement, adoption, and commercial growth.

Own the operating layer of global brand marketing across multiple hotel brands. Responsibilities include reporting and dashboards, field communications, campaign and promotional planning, marketing calendars, toolkits, project timelines, partnership and programming coordination, and cross-functional execution. The role translates brand strategy into actionable plans, improves processes, supports openings and major initiatives, and provides leadership with clear performance insights, risks, priorities, and next steps.

Lead Picus’s cybersecurity product marketing strategy and positioning. Develop differentiated messaging, value propositions, category narratives, thought leadership, executive presentations, sales enablement, and competitive guidance. Partner with the CTO, product, research, sales, and marketing teams to translate complex security research and innovations into compelling customer-facing stories. Monitor market and analyst trends, validate messaging with stakeholders, and refresh corporate and portfolio narratives quarterly.

Designs and manages AI-enabled digital journeys in HubSpot, including workflows, forms, segmentation, personalization, behavioral triggers, and nurture programs. Owns website-to-HubSpot data connections, tracking standards, lead scoring inputs, conversion optimization, QA, and automation documentation. Partners with Marketing, Web, Content, and Marketing Operations to connect digital engagement with prospect qualification and downstream marketing processes.

Develops and leads account-based marketing strategies for strategic and enterprise accounts. Partners with Sales to build account plans, orchestrates integrated campaigns, analyzes engagement and performance data, manages marketing automation and CRM workflows, and drives pipeline, account penetration, opportunity acceleration, and revenue growth. Advises account teams on ABM best practices and collaborates with Product Marketing, Field Marketing, Revenue Operations, Creative, and Content teams.

Own AuthorClimb’s full marketing function, including positioning, messaging, channel strategy, funnel measurement, launches, and team development. Lead growth across paid social, search, SEO content, email, and partnerships while personally producing high-quality marketing copy. Manage the full customer journey from first impression through paid subscription and report on performance. Hire and develop content and growth marketers as the company scales.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Lead omnichannel search and paid media strategy, own the ad-tech/search stack, manage onshore strategists and offshore agencies, optimize SEO/metadata and ROAS, drive attribution and performance reporting, collaborate with practice and brand teams for campaign amplification, develop AI-driven search roadmap, oversee paid media budget and compliance, and supervise and mentor direct reports.

Leads the firm's virtual programming strategy and owns virtual event platforms, vendor relationships, production standards, analytics, and technology roadmaps. Manages production and support teams, develops scalable digital event playbooks, and connects virtual experiences to marketing campaigns, client journeys, and nurture programs. Oversees event quality, stakeholder coordination, audience engagement, and on-demand content. Supervises and mentors employees while supporting hiring, performance management, staffing, and professional development.

Leads marketing strategy for the intellectual property business unit, translating practice objectives into campaigns, audience personas, personalization strategies, practice development initiatives, pitches, and proposals. Oversees budgets and sponsorship ROI, interprets performance data, partners cross-functionally with marketing and client development teams, and supervises and develops direct reports. Requires professional services or B2B marketing experience, strong communication and judgment, and the ability to manage complex initiatives under tight deadlines.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Leads customer marketing strategy and a customer marketing team across onboarding, engagement, retention, expansion, renewals, and advocacy. Partners with marketing, product, and customer success teams on lifecycle campaigns, segmentation, customer feedback, events, cross-sell programs, and customer stories. Owns performance metrics including retention, NPS, expansion pipeline, and advocacy, using customer and product usage data to optimize programs and report recommendations to leadership.