OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.
Job Summary
Develops and drives a cohesive, overarching marketing strategy for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services. Operationalizes and standardizes the Product Marketing function, working with leaders in Marketing and Product to develop an efficient framework. Acts as a primary/front-line spokesperson for all things Product Marketing. Creates and updates messaging guidelines that will differentiate OEC in the automotive Software as a Service market.
Key Responsibilities
- Drives, creates and communicates messaging guides for OEC’s RepairLogic, EstimateIQ, and OEM certification-based products and services based on relevant buyer and user personas. Partners cross-functionally on execution and refresh of key messaging.
- Serves as the internal subject matter expert on market intelligence and the target audience; understands their challenges and goals, competition, and how to outcompete them.
- Defines marketing strategy by working directly with senior leaders to align marketing budgets, resources, and activities, with our greatest areas of opportunity.
- Defines and executes cohesive content strategy to support campaigns based on gaps in the buying cycle and customer needs to develop necessary content (eBooks, white papers, success stories, interactive assets, videos, ROI tools). Collaborates with execution resources and Product Marketing specialists for content activation and placement.
- Enables the Sales Team to effectively communicate the value of OEC to customers and develops tools that can be used to increase sales productivity.
- Supports Marketing Leadership in the development and maintenance of relationships with industry groups, analysts, thought leaders, and press, to support awareness activities.
- Drives thought leadership activities including articles, blogs, videos, speaking engagements, etc.
- Drives, leads and executes a cohesive global product launch plan to generate interest, raise awareness and secure customers.
- Helps set, track, and drive key Product Marketing metrics.
Education
A bachelor’s degree from an accredited college or university is required, with a focus in business, marketing, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.
Experience
At least 6 years of experience is required in product marketing along with a minimum of 2 years in a people-leader management role. Experience in the software as a service/technology industry is highly preferred. Must also be able to demonstrate the following skills and abilities:
- Demonstrable demand generation, growth marketing, and product marketing experience
- Creating, refining, and owning strategic marketing plans for one or more products
- Owning campaign planning and execution from start to finish
- Leading and developing a team of direct reports
- Exceptional verbal and written communication skills, and can communicate across channels to a diverse audience
- Ability to develop and maintain strong cross-functional partnerships with internal stakeholders including Sales, Marketing, Customer Success, Product Management and senior leaders, to enable product launches and customer retention success
- Effective in influencing, negotiation and change management
- Ability to articulate/translate technical product and service capabilities into simple, audience-appropriate content
- Strong organizational skills, and able to manage commitments, schedules and deadlines
- Highly collaborative, and demonstrates a strong track record of planning, building and managing product launches to drive awareness, demand, and pipeline
- Displays passion and accountability for work outcomes
Other Position Requirements
We are unable to provide visa sponsorship for this position. Candidates must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future.
What makes working at OEC awesome? It varies from employee to employee. For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry.
OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.
Skills Required
- Bachelor’s degree in business, marketing, or a related discipline, or equivalent directly related work experience
- At least 6 years of product marketing experience
- At least 2 years of experience in a people-leader management role
- Experience in the software as a service or technology industry
- Demand generation, growth marketing, and product marketing experience
- Experience creating, refining, and owning strategic marketing plans for one or more products
- Experience owning campaign planning and execution from start to finish
- Experience leading and developing a team of direct reports
- Exceptional verbal and written communication skills
- Ability to build cross-functional partnerships with Sales, Marketing, Customer Success, Product Management, and senior leaders
- Influencing, negotiation, and change management skills
- Ability to translate technical product and service capabilities into audience-appropriate content
- Strong organizational skills and ability to manage schedules, commitments, and deadlines
- Track record of planning, building, and managing product launches to drive awareness, demand, and pipeline
- Legal authorization to work in the United States without current or future employer sponsorship
What We Do
Playing our part right from the start Back in 2000, OEMs were facing a huge hurdle selling parts into dealerships, mechanical shops, and collision shops. Every transaction was handled manually, either by phone or fax, which left the market desperate for a faster, more efficient way to do business. That’s when four major auto players – GM, Ford, Chrysler, and Bell & Howell (now Snap-on Business Solutions) – formed OEC. In 2001, we launched CollisionLink, the first e-commerce tool for shops to buy OE parts from dealership suppliers. Shortly afterwards, we launched D2DLink, connecting dealers nationwide and quickly elevating the OEC dealership base from 500 to 10,000. Over the years, we continued to develop and acquire key solutions to better manage every aspect of maintenance and repair, including non-OE aftermarket parts and solutions for repairers. Today, OEC is how everyone in the vehicle parts and repair lifecycle gets their job done more easily. Dealers and suppliers, repairers, manufacturers, insurers, and fleets all use our technology and data services to connect with each other and get vehicles back on the road safely. It’s why so many of the biggest names in the industry all rely on OEC. And it’s how, in just the past year alone, we’ve facilitated over $11B in North American e-commerce and over $30B in global trade. OEC | Now for the easy part.™
