We are looking for a PPC Advertising Manager who thrives on data, optimization, and driving measurable results. This role is responsible for building and managing high-performing paid media campaigns that deliver strong ROI, accelerate lead generation, and fuel revenue growth.
The right candidate is both strategic and hands-on, with the ability to analyze performance data, uncover insights, and take immediate action to improve campaign efficiency and effectiveness.
Key Responsibilities
Own Performance Metrics: Manage campaigns with a focus on hitting and exceeding ROAS, CPA, and lead/conversion targets.
Campaign Execution: Build, launch, and optimize paid search, display, remarketing, and social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other platforms.
Continuous Optimization: Run A/B tests, refine audience targeting, adjust bidding strategies, and optimize landing pages to maximize conversion rates.
Budget Management: Allocate and scale budgets to maximize ROI while maintaining efficiency.
Analytics & Reporting: Track performance daily, analyze data, and provide clear, actionable insights to stakeholders.
Growth Focus: Identify new channels, ad formats, and strategies to expand reach and improve lead quality.
What Success Looks Like
Meeting or exceeding monthly and quarterly KPIs for CPA, ROAS, CTR, and conversions.
Driving sustained growth in qualified leads and sales pipeline contribution.
Improving Quality Scores, reducing wasted spend, and increasing efficiency across campaigns.
Delivering clear, actionable performance reports that tie PPC efforts directly to business outcomes.
Qualifications
3–5+ years of hands-on PPC campaign management experience.
Proven ability to manage budgets monthly with strong ROI results.
Deep knowledge of Google Ads, Microsoft Ads, and paid social platforms.
Strong analytical skills; advanced proficiency in Google Analytics, Tag Manager, Looker Studio, and Excel/Sheets.
Experience with CRO (conversion rate optimization) and landing page testing.
Google Ads or Microsoft Ads certification preferred.
Skills Required
- 3-5+ years of hands-on PPC campaign management experience
- Proven ability to manage monthly advertising budgets and achieve strong ROI
- Deep knowledge of Google Ads, Microsoft Ads, and paid social platforms
- Strong analytical skills
- Advanced proficiency in Google Analytics, Google Tag Manager, Looker Studio, and Excel or Google Sheets
- Experience with conversion rate optimization and landing page testing
- Google Ads or Microsoft Ads certification
What We Do
BuildMyPlace is a home-improvement and décor retailer offering products for home updates, renovations, and restorations, including lighting, cabinets, flooring, tile, bath, doors, and décor. Its online marketplace aims to help homeowners and professionals source items for projects in one place, with competitive pricing, product guidance, and support. The company serves customers across the United States and operates a large Louisville warehouse and showroom.
