Top Senior Marketing Jobs in San Diego, CA

Leads the firm's virtual programming strategy and owns virtual event platforms, vendor relationships, production standards, analytics, and technology roadmaps. Manages production and support teams, develops scalable digital event playbooks, and connects virtual experiences to marketing campaigns, client journeys, and nurture programs. Oversees event quality, stakeholder coordination, audience engagement, and on-demand content. Supervises and mentors employees while supporting hiring, performance management, staffing, and professional development.

Leads marketing strategy for the intellectual property business unit, translating practice objectives into campaigns, audience personas, personalization strategies, practice development initiatives, pitches, and proposals. Oversees budgets and sponsorship ROI, interprets performance data, partners cross-functionally with marketing and client development teams, and supervises and develops direct reports. Requires professional services or B2B marketing experience, strong communication and judgment, and the ability to manage complex initiatives under tight deadlines.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Leads customer marketing strategy and a customer marketing team across onboarding, engagement, retention, expansion, renewals, and advocacy. Partners with marketing, product, and customer success teams on lifecycle campaigns, segmentation, customer feedback, events, cross-sell programs, and customer stories. Owns performance metrics including retention, NPS, expansion pipeline, and advocacy, using customer and product usage data to optimize programs and report recommendations to leadership.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.

Own Frame Security’s end-to-end growth marketing engine, including paid acquisition, SEO, website conversion, email, social, content distribution, analytics, and experimentation. Drive marketing-sourced pipeline and revenue while partnering with founders on messaging, positioning, launches, and go-to-market strategy. Build dashboards, optimize campaigns, develop thought leadership, and establish the company as a category leader in cybersecurity.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Develop and execute joint go-to-market and partner marketing plans for AWS global systems integrators and consulting partners. Lead integrated campaigns across digital, content, webinars, events, ABM, and demand generation. Manage AWS marketing development funds, partner relationships, agency coordination, pipeline attribution, performance reporting, and executive presentations to maximize partner engagement, marketing ROI, cloud adoption, and pipeline growth.

Own end-to-end marketing automation execution in Marketo, including audience creation, email and landing page builds, workflows, testing, QA, tracking, and reporting. Partner with marketing and Salesforce teams to optimize lead routing, scoring, nurturing, attribution, data quality, and campaign performance. Manage marketing technology improvements and use AI to automate repetitive work and improve program efficiency.

Owns execution of go-to-market plans for literacy products, including positioning, messaging, competitive research, launches, marketing assets, and adoption support. Partners with Product, Sales, Regional Marketing, Enablement, Service, authors, and industry stakeholders to align deliverables and respond to K-12 market needs. Tracks performance metrics to improve messaging, campaigns, and product adoption across national and state curriculum markets.

Own go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early beta validation through revenue and integration into G2.com. Responsibilities include defining audiences, positioning products, running acquisition and activation experiments, conducting user research, building pipeline, enabling Sales, monitoring competitive trends, and partnering with Product and Marketing teams. The role requires taking ambiguous, early-stage AI products from zero to revenue in a B2B SaaS environment.

Lead creative strategy and execution for a large B2B client portfolio, overseeing concepting, design, production, and post-production. Manage and mentor a multidisciplinary creative team, drive client retention and service expansion, contribute to new business and P&L goals, implement QA and operational standards, leverage AI and the Nova platform, and represent the agency externally.

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Lead and scale SmithRx’s growth marketing function in the PBM industry. Build an experimentation engine, identify healthcare buyer and broker acquisition channels, manage Growth Ops and BDR teams, and develop AI-powered workflows and technical growth tools. Partner with Sales and Product to generate pipeline through direct and broker-led motions while maintaining compliance. Establish a rigorous, full-funnel culture focused on experimentation, measurement, automation, and rapid learning.

Plans and executes B2B marketing campaigns across email, social media, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, coordinates digital events, tracks and optimizes campaign performance, prepares stakeholder reports, contributes to marketing strategy, and mentors junior team members.

Lead demand generation, product marketing, and growth strategy for an AI and technology company. Drive qualified pipeline through digital and performance marketing, using AI, data, experimentation, and customer-centric messaging. Partner with Sales, RevOps, Product, and executives on go-to-market initiatives, while managing a small marketing team and external partners. Optimize campaigns, attribution, reporting, and marketing operations to accelerate customer acquisition and business growth.

Drive Qompyl’s growth from beta through launch by managing acquisition funnels, organic and paid channels, lifecycle programs, experimentation, analytics, community, referrals, and partnerships. Identify performance gaps, optimize conversion and retention, and provide actionable recommendations. The role requires financial-markets fluency to market effectively to self-directed traders and investors, plus hands-on execution in an early-stage environment.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketing, field marketing, communications, and sales enablement teams to translate buyer needs into compelling content and campaigns. Manages priorities, timelines, resources, performance measurement, and optimization while using AI-enabled marketing tools to improve research, planning, content development, and workflows.

Develops and activates industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service line marketing, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign execution, stakeholder coordination, performance measurement, and optimization while using AI-enabled tools to improve research, planning, content development, and workflows.

Coordinate industry conferences, exhibitions, workshops, and VALD-owned events across North America. Responsibilities include managing registrations, venues, suppliers, travel, logistics, budgets, timelines, attendee communications, marketing collateral, and on-site execution. The role also supports regional campaigns, content, social media, partner marketing, stakeholder coordination, and post-event analysis while collaborating with global marketing and commercial teams.

Leads lifecycle marketing programs for multiple clients across email, SMS, push, loyalty, direct mail, and other owned channels. Develops customer journey strategies, segmentation, personalization, automation, testing, and retention initiatives. Manages client relationships, reporting, performance presentations, deliverability, compliance, and campaign optimization. Works hands-on with ESP and CRM platforms while partnering with analytics, engineering, paid media, and data teams to improve targeting, orchestration, engagement, retention, and revenue.

Own Pacaso’s lifecycle marketing strategy and execution across reactivation, prospect nurture, and owner communications. Build and manage Iterable journeys, segmentation, personalization, catalogs, templates, deliverability, and email, SMS, and push channels. Connect lifecycle systems with CRM and data infrastructure, measure conversion and revenue impact, and report results to leadership. Partner with Sales, brand, creative, analytics, and owner experience teams while using AI to improve campaign speed and performance.