Top Marketing Jobs in Des Moines, IA

Lead design, build, QA, and execution of multi-channel automated marketing journeys using enterprise platforms. Manage campaign deployment, testing, process optimization, stakeholder and vendor coordination, and analyze performance to improve targeting and automation at scale.

Owner of product marketing strategy and execution: customer and member segmentation, positioning, value propositions, GTM for new and existing products, competitive intelligence, and establishing scalable PMM processes grounded in research and analytics.

Lead and execute paid acquisition, attribution, SEO, and direct-response creative. Build AI-native systems and workflows that automate growth, ship high-velocity creative and landing pages, oversee channel mix and measurement across Google/Meta/Reddit/CTV, and own full-funnel outcomes and attribution.

Validate and shape a META Social Media Marketing certificate by reviewing job task analysis, advising skill prioritization, recommending portfolio projects, reviewing course content, and ensuring technical accuracy across Meta ad tools, measurement, AI workflows, and platform-specific content formats.

Lead market initiatives for Dead Tank Circuit Breaker and HYpact product lines: perform market research and competitive analysis, gather voice-of-customer and regional feedback, support portfolio and roadmap decisions, create commercial sales tools (value propositions, battle cards, presentations), and enable NPI commercialization by aligning product, sales, and marketing for go-to-market execution.

Manage multiple DTC client accounts to develop and execute lifecycle marketing strategies across email, SMS, loyalty, and subscription. Build content calendars, brief creative teams, run A/B tests and automations, monitor performance, report to clients, troubleshoot ESP issues, and collaborate with Paid Media and Creative teams using ClickUp.

Operate and administer HubSpot and HubSpot-Salesforce integrations; build campaign and event operations (forms, lists, routing); manage lead processing, data health, reporting, and attribution; integrate AI and automations to improve workflows; collaborate with marketing, sales, and revenue operations to standardize processes and ensure compliance.

Lead product marketing for a B2B SaaS GRC/security product: define positioning and messaging (especially for the agentic AI layer), run end-to-end product launches and GTM, build competitive intelligence and sales enablement, develop industry- and persona-specific messaging, create case studies and analyst/G2 presence, and establish the product marketing function.

Lead audience acquisition and engagement for flagship events (SIGNAL, World Tour, Exec Connect). Build integrated campaigns across channels, execute in Marketo, analyze performance in Salesforce/Tableau/Excel, optimize messaging and segmentation, localize global programs, enable sales activation, and create reusable event playbooks and reporting.

Lead content strategy and execution to drive demand and pipeline. Build and mentor a content team, implement SEO and attribution frameworks, run tests, and optimize distribution across owned, paid, and earned channels to convert content into measurable MQLs/SQLs and pipeline.

Drive pre-funnel and demand-generation programs to support B2B sales and channel partners. Create and execute multi-channel content and lead nurture strategies, manage partner engagement and events, track and report campaign performance, and collaborate cross-functionally to build pipeline and enable retention and advocacy.

Lead marketing orchestration and automation strategy across the buyer journey. Design governance, contact and prioritization frameworks, journey logic, suppression and handoff rules. Partner with demand gen, digital, sales, IT, and AI leadership to implement data-driven, automated, and AI-enabled marketing programs, enable scalable execution, run experimentation, and drive transformation through process improvement and change management.

Lead performance marketing for a large-scale mobile app: plan and optimize multi-million dollar user acquisition campaigns, build data-driven experimentation and attribution strategies (MMM/MMP/incrementality), collaborate cross-functionally with Data, Product, Creative, and Engineering, analyze complex data to drive ROAS and LTV, and recommend investments and product/creative improvements.

Lead brand strategy and digital presence for a B2B climate-tech SaaS company. Translate complex science and AI into clear narratives, own visual and messaging standards, manage website/SEO/GEO, optimize digital channels, oversee UX and content strategy, manage agencies and freelancers, build scalable creative resources, and leverage AI tools to scale work. Serve as a cross-functional brand steward and thought partner to marketing, product, and leadership.

Lead B2B content strategy and editorial for industrial ecommerce: produce deeply researched thought leadership, whitepapers, blogs, video scripts, and SEO/AEO-optimized assets; conduct executive interviews; measure content performance and optimize for pipeline and revenue impact.

Lead strategy and execution of digital marketing to grow brand visibility and demand: run paid and organic channels (SEO, social, email, ads), optimize website and landing pages for conversion, build lead funnels and CRM nurturing (HubSpot/Salesforce), manage intent/paid platforms (6sense, ZoomInfo, Google/LinkedIn Ads), analyze campaign performance, and manage external digital marketing consultants while maintaining consistent brand voice.

Lead ownership of marketing measurement: campaign performance, full-funnel analytics, attribution modeling, and budget recommendations. Standardize data across Salesforce, Airtable, Eloqua and agency platforms, build reporting frameworks and dashboards, connect campaign activity to pipeline outcomes, and drive investment decisions with clear, revenue-linked analysis. Partner with Marketing, Sales, Ops, Data Engineering and Finance.

The Sales Activation Associate develops outbound messaging and sales enablement materials to enhance prospect engagement and conversion metrics. Responsibilities include A/B testing, data analysis, and cross-functional collaboration with marketing and sales teams to optimize outreach strategies.

Lead product marketing for an enterprise B2B SaaS agent: own launches, create customer case studies and academies, build competitive intelligence and ROI tools, develop sales enablement assets, and track marketing impact on pipeline and revenue.

Run day-to-day marketing production for a team of artists, project-manage creation of videos, photos, animations and graphics, plan campaigns and shoots, and build scalable systems and workflows (Airtable/Asana) to improve efficiency and asset organization.

Act as strategic lead and primary client contact to develop and oversee SEO, paid media, local search, and analytics strategies. Monitor performance with GA4, Search Console, and SEMrush, present data-driven recommendations, coordinate execution with internal teams, identify growth opportunities, and build long-term client relationships.

Execute and optimize paid media campaigns (primarily paid social) including build, trafficking, pacing, QA, daily optimizations, reporting, experimentation, creative evaluation, and supporting media planning and client calls.

Own messaging, positioning, and enablement for the private equity segment. Build PE personas and playbooks, support Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, and use AI tooling to accelerate content production while partnering cross-functionally with Sales, Demand Gen, Product, and Customer Marketing.

Lead G2's product marketing strategy and execution across the full product portfolio. Partner closely with Product to shape roadmap-driven positioning, own end-to-end GTM and launches, develop messaging and enablement for revenue teams, drive adoption for seller and advertising products, and lead a high-performing product marketing team focused on AI, data, and ecosystem initiatives.

Conscious Talent seeks marketing leaders with 6+ years of experience to define and execute marketing strategies, build teams, and foster a values-driven culture.