DIRECTV for Business: Business Marketing Intern

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
20-28 Hourly
Internship
Consumer Web • Digital Media • Information Technology • News + Entertainment • On-Demand
DIRECTV is changing the way the world experiences entertainment.
The Role
Supports DIRECTV for Business marketing through market research, customer and competitive analysis, event planning, lead tracking, Salesforce data management, and sales opportunity research. The intern may develop customer communications, research target accounts, identify trends, support event outreach, and help expand services within existing enterprise customers. This is a 10-week remote internship requiring strong communication, organization, collaboration, presentation, and Microsoft Office and Salesforce skills.
Summary Generated by Built In

At DIRECTV, we’re redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love—anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment.

Dive into Business Marketing as a Summer Intern!

The work our team does impacts DIRECTV FOR BUSINESS® organization directly by engaging with our largest enterprise customers across all verticals to drive new business from existing brands and develop new customer engagements. You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects.

Depending on your interests and background, you’ll be placed in one of the following focus areas:

1. Market Research and Communication

  • Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.
  • Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources
  • Identify trends and potential decision factors
  • Competitive research- TV, streaming, music, retail media networks
  • CRM hygiene and data enrichment (Salesforce)

2. Event Marketing

  • Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers
  • Pre-event attendee research: company profile, recent developments, potential opportunities
  • Data management: lead tracking and management, Salesforce.com reporting

3. Sales Support

  • Research and identify opportunities to grow locations and services within existing customer base

Who We’re Looking For

  • Marketing research and analysis with the ability to recognize and identify key metrics
  • Marketing communication with the ability to develop impactful written customer communications
  • Experience in virtual, cross-functional collaboration
  • Comfortable and experienced speaking with and presenting to current and prospective customers
  • Well-organized and able to prioritize
  • Skillful in written and verbal communication
  • Self-motivated and able to hold oneself accountable to tasks in a virtual environment
  • Strong Salesforce, Excel, Word and PPT skills

Program Details

  • Duration: 10-week remote internship (This is a virtual position that can be located anywhere in the United States.)
  • Program Dates: 6/7/27– 8/13/27 or 6/14/27 – 8/20/27
  • Eligibility: Must have full U.S. work authorization now and in the future
  • This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join us at DIRECTV and make your mark!

Skills Required

  • Marketing research and analysis experience with the ability to identify key metrics
  • Marketing communication skills, including the ability to develop written customer communications
  • Experience with virtual, cross-functional collaboration
  • Comfort and experience speaking with and presenting to current and prospective customers
  • Strong written and verbal communication skills
  • Organization and prioritization skills
  • Self-motivation and accountability in a virtual work environment
  • Strong Salesforce, Excel, Word, and PowerPoint skills
  • Full U.S. work authorization now and in the future

DIRECTV Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
  • Retirement Support Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
  • Wellbeing & Lifestyle Benefits Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.

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The Company
HQ: El Segundo, CA
12,000 Employees
Year Founded: 1994

What We Do

DIRECTV is changing the way the world experiences entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling entertainment experiences to millions of customers.

Why Work With Us

DIRECTV has been at the forefront of entertainment for nearly three decades. We're now entering the new era of DIRECTV to create the best entertainment and communications experience in the world. At DIRECTV our amazing people, combined with a culture that thrives on collaboration and creativity, are the foundation that create a great place to work.

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