Top Marketing Jobs in Des Moines, IA

Lead PLM product marketing strategy and go-to-market execution: craft messaging and positioning, drive launches and campaigns, perform competitive and market research, enable sales with assets and buyer insights, engage analysts and customers, and collaborate cross-functionally to align PLM with PTC's portfolio and industry GTM motions.

Lead Zencore’s global marketing strategy, brand growth, demand generation, and GTM execution. Own the marketing budget and ROI, align campaigns with sales and delivery teams, manage Google Cloud ecosystem co-marketing, oversee events, PR, thought leadership, and case studies, and build enterprise pipeline through ABM, inbound, outbound, paid media, content, search, and email. Translate cloud and AI capabilities into buyer-focused messaging, sales enablement, and commercial solution packages.

Executes bilingual marketing campaigns for Spanish-speaking and global audiences, producing email, social, print, sales, event, catalog, and author-acquisition content. Coordinates authors, vendors, creative partners, and internal teams to ensure culturally relevant and linguistically accurate materials. Supports market research, social listening, campaign performance tracking, marketing calendars, and strategic planning. The role also manages campaign workflows, identifies issues, and shares process improvements.

Develop and edit marketing content across web, social, earned media, advertising, blogs, guides, and collateral. Translate complex ideas into concise, engaging copy, collaborate with marketing and leadership stakeholders, support campaign strategy, optimize messaging, and extend content across multiple channels. The role requires high-volume writing, developmental editing, project coordination, creativity, and deadline management.

Manages in-house marketing strategy, campaigns, social media branding, CRM and SEO systems, sales support, project communications, reporting, and marketing plan execution. Coordinates with sales and marketing leadership, conducts meetings, tracks project goals, updates internal systems, and identifies process efficiencies. Requires strong organization, communication, attention to detail, and the ability to manage concurrent deadlines.

Owns Healthcare.com's consumer acquisition business, including revenue, contribution margin, ROAS, volume, forecasting, capital allocation, and multi-channel growth. Leads acquisition channel leaders and managers, improves attribution and conversion measurement, develops new growth opportunities, and builds an AI-enabled operating model. Partners with Marketplace Operations and Distributor teams to align budgets, supply, demand, and performance goals.

Manage lifecycle marketing automation programs across acquisition, nurture, conversion, onboarding, retention, expansion, and cross-sell. Build and optimize campaigns in Marketo and related platforms, handling segmentation, personalization, scheduling, QA, tracking, attribution, and troubleshooting. Collaborate with Growth, Sales, RevOps, Product, Customer Marketing, copywriting, design, and analytics teams to improve conversion, retention, pipeline velocity, customer value, and campaign ROI.

Develops and executes multichannel marketing strategies for oncology medical education events targeting physicians and healthcare professionals. Manages campaigns to achieve registration, attendance, engagement, and revenue goals; tracks performance; collaborates with product, analytics, sales, and social media teams; produces reports; analyzes channel results; identifies trends; and communicates data-driven recommendations to stakeholders.

Manages digital marketing campaigns and client relationships across SEO, paid search, social media, and website hosting. Communicates account performance, troubleshoots underperforming campaigns, develops content marketing roadmaps, advises clients on technical issues, researches SEO and PPC best practices, and collaborates across teams to identify opportunities and risks.

Leads national marketing for the Apartments Division, including B2B and B2C campaigns, brand management, lead generation, market research, budget and P&L oversight, trade shows, content development, product launches, and marketing performance reporting. The role uses AI to analyze data and support market insights, messaging, and strategic decisions while partnering with sales, product, and divisional teams.

Leads strategy, planning, execution, and optimization for in-person and virtual marketing events, including trade shows, conferences, client forums, and hosted programs. Manages event budgets, logistics, vendors, agencies, project plans, communications, and cross-functional stakeholder alignment. Partners with Sales and Customer Success to support pipeline growth, client retention, advocacy, and expansion. Tracks attendance, engagement, influenced pipeline, ROI, and other performance metrics to improve event strategy and efficiency.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Own the integrated marketing strategy for NMI’s payment gateway, driving pipeline, ISO partner acquisition, gateway adoption, and cross-sell growth. Develop verticalized campaigns for markets including parking, transit, EV charging, and healthcare. Partner with product marketing, demand generation, sales, channel, and content teams to create messaging, campaigns, enablement, and customer stories. Manage programs from planning through optimization while tracking KPIs, budgets, and revenue impact.

Develops and executes joint marketing programs with global systems integrator partners to drive awareness, pipeline, and measurable business growth. Responsibilities include integrated go-to-market planning, events, webinars, executive engagements, co-branded content, budget management, ROI reporting, sales alignment, partner coordination, and performance optimization through marketing operations.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Leads customer marketing strategy and team across regional events, advocacy and reference programs, case studies, Executive Briefing Center experiences, CISO Summits, and Customer Advisory Boards. Partners with sales, customer success, product marketing, product, and PR to drive retention, expansion, pipeline, advocacy, and product influence. Uses targets, dashboards, and AI-enabled workflows to measure and scale customer engagement.

Own Varonis’s global growth marketing engine, including demand generation, content, social, SEO/AEO, paid campaigns, marketing operations, attribution, and pipeline generation. Set revenue and CAC/ROAS targets, create distribution strategies and creative experiments, write conversion-focused copy, partner with creators and publications, and build a high-performing team. The role requires hands-on internet fluency, strong AI usage, and experience scaling B2B SaaS marketing programs.

Leads portfolio-wide product marketing strategy for diagnostic and oncology testing solutions across the product lifecycle. Owns positioning, commercialization planning, market adoption, competitive intelligence, customer insights, KPIs, budget prioritization, and lifecycle management. Partners with Product Management and Commercial Launch Excellence to align roadmaps and launches, while coordinating brand, content, digital, and social support. Leads and develops portfolio marketing managers and drives measurable growth, differentiation, and market expansion.

The Growth Marketing Manager will develop and implement strategies for engaging developers, focusing on user journey, retention, and cross-functional collaboration to enhance platform adoption and growth.

Lead influencer and creator marketing programs from strategy through execution. Develop creator briefs, identify and manage talent, negotiate rates and usage rights, oversee campaign budgets and performance metrics, ensure FTC compliance, and collaborate with creative, paid social, and production teams. Monitor platform trends across TikTok, Instagram, and YouTube, manage creator shoots, and build long-term relationships with creators, agencies, and talent managers.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Develop and run community growth and host activation programs for Clubhouse. Own product marketing, user communications, feature launch messaging, and scalable engagement systems. Surface and amplify hosts, conversations, and product experiences. Build systems to gather user insights, identify community needs, and influence product and marketing strategy. The role requires an experienced, creative, adaptable consumer marketer who can operate independently and use AI tools to build automations and systems.