The Role
Manages digital marketing campaigns and client relationships across SEO, paid search, social media, and website hosting. Communicates account performance, troubleshoots underperforming campaigns, develops content marketing roadmaps, advises clients on technical issues, researches SEO and PPC best practices, and collaborates across teams to identify opportunities and risks.
Summary Generated by Built In
Digital Marketing Specialist
Team: iMatrix
Summary: The Digital Marketing Specialist will take personal responsibility for the success of new and existing client relationships and make them their own. This role reports to the Digital Marketing Strategist on their team. In this position, you will be responsible for communicating account performance for all our digital marketing products which include organic SEO, paid search, social media marketing, and website hosting. We are looking for someone who is smart, innovative, web-savvy, hard-working, and has a strong passion for digital marketing. The ideal candidate must also be passionate about providing a great client experience with the expectation that they will show it in their actions, their attitude, and their execution.
Our top performers have a bias toward action, an ability to understand the big picture, to work independently, and to communicate quickly and accurately. In this role, a successful candidate would be required to meet and exceed the client’s direct and indirect objectives with great service.
Essential Duties and Responsibilities:
- Deliver a world-class client experience that promotes a high level of confidence in iMatrix through service excellence, communication, and product expertise.
- Manage campaign performance and troubleshoot low performing accounts.
- Understand and be able to communicate marketing strategy and digital marketing best practices.
- Communicate with clients via Salesforce, phone, or other electronic mediums.
- Create content marketing roadmaps for clients.
- Collaborate with other teams and departments.
- Identify and take action on client opportunities, potential risks, and other key issues.
- Research, understand, and stay up-to-date on best practices for SEO and PPC methodologies.
- Provide guidance in issues of a technical nature to clients in a non-technical field.
- Adhere to clearly defined standards and expectations in a professional setting.
- Create new and update existing documentation as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
- Associate or Bachelor's degree a plus
- 1 - 2 years experience in a digital marketing role is a plus
- 1 - 2 years experience working with Google Analytics & Google AdWords is a plus.
- Google AdWords* Certification, preferred.
- Google Analytics* Certification, preferred.
Desired Skills and Abilities:
- Extreme attention to detail.
- Strong analytical, planning and problem-solving skills.
- Track record of professionalism and integrity.
- Must be able to easily get along with others and be professional in your relationships with co-workers and clients.
- Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels).
- Able to work independently and efficiently in order to meet organization goals.
- Able to deliver high-quality work to clients, meeting all deadlines.
- Self–motivated, detail-oriented team player who can work professionally within a diverse team
- Solid understanding of SEO practices and implementation.
- Experience with WYSIWYG editors.
- Photoshop, HTML and CSS experience is a plus.
- Understanding of DNS and domain management is a plus.
About Internet Brands:
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to be around $54k and depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Skills Required
- Associate or Bachelor's degree
- 1–2 years of experience in a digital marketing role
- 1–2 years of experience with Google Analytics and Google AdWords
- Google AdWords certification
- Google Analytics certification
- Strong understanding of SEO practices and implementation
- Experience with WYSIWYG editors
- Excellent oral and written communication skills
- Strong analytical, planning, and problem-solving skills
- Ability to work independently and efficiently
- Ability to meet deadlines and deliver high-quality client work
- Photoshop, HTML, and CSS experience
- Understanding of DNS and domain management
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The Company
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
