VP of Growth Marketing
Location: New York, or Remote
The Opportunity
Varonis is one of the most respected names in data and AI security, trusted by thousands of organizations worldwide to safely connect agents to their data.
We are hiring a VP of Growth Marketing to own the engine that turns Varonis's category leadership into pipeline, revenue, and market share. Reporting to the CMO, this leader oversees demand generation, content, social, and marketing operations.
This role is for someone who challenges traditional B2B marketing ideology and has an online footprint that proves it. The ideal candidate combines strategic leadership with hands-on execution and a bias towards action.
What You'll Do
• Own worldwide pipeline generation across all online channels, with clear pipeline and revenue targets.
• Build distribution strategies beyond just hitting publish, for product launches, acquisitions, and other big marketable moments.
• Oversee our SEO/AEO strategies that bring in high-intent organic traffic and ensure that Varonis is accurately represented in Google's AI mode, ChatGPT, Perplexity, Claude, and whatever comes next.
• Spot cultural moments, trends, and memes that our brand can authentically be part of. Move fast to capitalize on them.
• Reverse engineer successful strategies from companies like Ramp, Rippling, Wiz, and Clay and adapt them to Varonis.
• Design and run creative experiments that make people talk about and remember Varonis.
• Work with the brand and creative team to create "stunts" and attention-grabbing moments that put us in the conversation.
• Run marketing ops with clean data, tight lead handoffs, and attribution the executive team trusts.
• Write compelling copy for every touchpoint: ads, emails, landing pages, in-product messaging.
• Partner with creators, influencers, or publications to amplify reach.
• Launch and optimize paid campaigns across LinkedIn, Google, Reddit, etc. and hit CAC/ROAS goals.
• Run creative that stops the scroll.
• Build and coach the team that will run this engine. Hire people who make things.
Who You Are
You have built something from zero. A newsletter, a social following, a community, a side project, a meetup. Anything. You know what it feels like to go from 0 to 10 and from 10 to 10,000. This is the single most important signal we look for.
You are deeply online. You understand how the internet works. You know what's trending before it peaks. You've probably bought a domain name for a project that never launched (and you're a little embarrassed about it). You understand platforms, algorithms, and internet culture intuitively.
You do everything with AI. You're not just writing emails faster. You're using AI to redefine how work gets done. You can show us the agents that work for you and the tasks your team no longer touches.
What You'll Bring
• 6+ years of B2B marketing experience, with at least 3 leading demand generation, growth, or performance marketing teams at scale.
• A track record at high-growth enterprise B2B SaaS companies, ideally in security, infrastructure, or a technical buyer category.
• Direct experience owning a marketing budget and pipeline/revenue targets.
• Cybersecurity or data security domain experience is a plus but not required. Curiosity and speed of learning matter more.
Why Varonis
• Varonis is a Nasdaq-listed data security leader (VRNS) trusted by thousands of the world's most innovative companies.
• Direct visibility to the CMO, the CEO, and the executive team. You will not be pitching ideas through three layers of management.
• Serious investment behind AI with a unique product story in a blazing hot cybersecurity market.
• A world-class team that wants to move faster and is looking for a leader who will make that happen.
This role can be based remotely or out of a Varonis office in New York City.
Skills Required
- 6+ years of B2B marketing experience
- At least 3 years leading demand generation, growth, or performance marketing teams at scale
- Experience at high-growth enterprise B2B SaaS companies
- Direct experience owning a marketing budget and pipeline or revenue targets
- Track record of building a project, newsletter, social following, community, meetup, or similar initiative from zero
- Cybersecurity or data security domain experience
Varonis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Varonis and has not been reviewed or approved by Varonis.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, including medical, dental, and vision options that start immediately in some locations. The package is frequently characterized as a strong part of the overall rewards offering alongside other core benefits.
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Retirement Support — Retirement benefits include a 401(k) with company matching (or a pension plan by region), which strengthens the long-term value of the package. Participation is complemented by additional ownership programs that increase total-rewards attractiveness.
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Equity Value & Accessibility — Equity-related rewards such as stock options and an employee stock purchase plan (ESPP) are a notable part of the total compensation mix. These elements are often cited as helping offset middling perceptions of base pay, especially where equity participation is accessible.
Varonis Insights
What We Do
Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data on premises and in the cloud: sensitive files and emails; confidential customer, patient and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects insider threats and cyberattacks by analyzing data, account activity, perimeter telemetry, and user behavior; prevents and limits disaster by discovering, classifying and locking down sensitive, regulated and stale data; and efficiently sustains a secure state with automation. With a focus on data security, Varonis serves a variety of use cases including data protection, threat detection and response, and compliance. Varonis started operations in 2005 and, as of December 31, 2018, had approximately 6,600 customers worldwide — comprised of industry leaders in many sectors including technology, consumer, retail, financial services, healthcare, manufacturing, energy, media, and education.
