Top Marketing Jobs in Des Moines, IA

Lead and execute full-funnel B2B marketing: demand generation, lifecycle programs, lead generation, sales enablement, messaging/positioning, market monitoring, thought leadership, cross-functional GTM alignment, and marketing performance reporting and optimization.

Manage day-to-day execution of influencer, affiliate, and social-first client programs. Build stakeholder relationships, translate client goals into tactics, oversee campaign execution, manage budgets, develop affiliate email newsletters, track/report performance, supervise and develop junior account staff, and use VN’s platform for campaign oversight.

Lead full-funnel marketing analytics and a small AI-augmented team to measure and optimize paid media and lifecycle journeys. Own test-and-learn experiments, attribution and incrementality frameworks (MTA, MMM), vendor evaluation, and partnership with ML to improve CAC, LTV, and channel efficiency. Translate results into actionable growth recommendations.

Execute end-to-end influencer campaigns for product launches: source and vet creators, negotiate deals, write creative briefs, coordinate cross-functional timing, track performance metrics, analyze results, and spot platform trends to inform future campaigns.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Lead Sevaro's AI-first B2B healthcare marketing: build AI-enabled marketing stack, run multi-channel demand and ABM campaigns, implement predictive analytics, LLM-driven content and automation, optimize funnel metrics and revenue, manage vendors, and scale marketing operations and experimentation.

Entry-level marketing specialist supporting revenue marketing, brand, and client acquisition. Execute segmented email campaigns and nurture flows, support webinars and events, manage social scheduling, assist blog/SEO and basic reporting, design visual assets, edit short-form video, and perform light market and prospect research.

Lead lifecycle and customer experience marketing programs across growth, onboarding, engagement, retention, and advocacy. Build and execute multi-touch campaigns, segmentation, messaging, and performance tracking. Partner cross-functionally to align communications, run advocacy programs, and use data to optimize retention and engagement.

Build and run Mentos growth experimentation engine for a sales-led GTM. Design, run, and scale experiments across channels (SEO, paid, email, ABM, events, partners), own conversion paths and growth operations (HubSpot, enrichment, automation), partner with Sales and Product Marketing, and optimize funnel and pipeline metrics through data-driven testing and AI-enabled tooling.

Manage a portfolio of multi-location and franchise clients as their primary contact. Onboard users, advise on cross-channel paid media strategy, run performance-driven campaign and business reviews, partner with technical teams to optimize delivery, identify expansion opportunities, and represent client needs internally. Educate clients on best practices and translate performance data into clear narratives and recommendations.

Develop and execute social media strategies and content for OGX & Rogaine, drive engagement and brand sentiment, analyze performance to inform optimizations, and collaborate with marketing, legal, regulatory, and agencies to ensure compliant, impactful activations.

The VP of Marketing & Communications will shape and execute marketing strategies to drive growth and build brand presence in the healthcare industry, lead a high-performing team, and champion innovative marketing practices.

Execute integrated demand-generation campaigns to support sponsorship, exhibitor, and marketing services sales. Manage campaign setup, QA, deployment, reporting, and optimization across email, webinars, paid media and content. Use CRM/marketing automation and AI tools for segmentation, personalization, and workflow automation. Write conversion-focused copy, support ABM, collaborate with sales and content teams, and drive marketing-sourced pipeline and performance reporting.

Build and run customer lifecycle, retention, advocacy, migration, and PLG programmes. Use customer and product data to target communications, drive conversions, manage case study pipeline, and report on KPIs while collaborating with Customer Success, Product, and Sales.

Lead growth strategy and execution for the equity management product: design and run multi-channel campaigns, optimize conversion and lifecycle programs, measure MQLs/pipeline/bookings, manage vendors and events, collaborate with product, sales, and success, and iterate based on analytics to drive acquisition, adoption, and expansion.

Manage end-to-end CRM lifecycle: strategy, audience segmentation, campaign build/deployment (email, SMS, push), QA, A/B and multivariate testing, lifecycle optimization, analytics, and cross-functional collaboration to increase fan engagement and lifetime value.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.

Lead lifecycle marketing to move users from interest through activation, conversion, adoption, expansion, and retention. Design segmented, data-driven email and automation programs for PLG, mid-market, and enterprise motions. Partner cross-functionally to build scalable nurture, onboarding, and usage-based campaigns, measure lifecycle metrics, run experiments, and optimize funnel conversion and revenue outcomes.

Lead Emphasys PHA marketing across channels: build brand awareness, create content and integrated campaigns, generate demand and nurture leads, run event marketing, leverage AI and marketing automation, measure performance, and collaborate with Sales and Client Services to drive pipeline and retention.

The role involves leading product marketing, developing messaging, driving customer adoption, managing competitive intelligence, and building the marketing team at ABC Fitness.

Lead and execute full-funnel marketing to build brand and qualified pipeline. Own positioning, product marketing, content, demand generation (including outbound/ABM), events, analyst relations, executive brand, vendor management, and ROI-driven budget decisions while producing hands-on deliverables.

Own product marketing: develop positioning and messaging, support go-to-market launches, create content (blogs, case studies, videos), enable sales, manage social distribution (LinkedIn, newsletters), build customer advocacy, collaborate with Product/Sales/Customer Success, and track campaign and adoption metrics to drive awareness, engagement, and pipeline.

Lead and execute content-first, multi-channel brand campaigns; manage creator and influencer strategies; write creative briefs and positioning; integrate generative AI into creative workflows; manage agencies and cross-functional partners; own campaign lifecycle from ideation through optimization to grow brand awareness and deepen connections with young investors and parents.

Lead creative strategy and execution for a consumer vertical, managing 3–4 senior direct reports. Translate data into omnichannel campaigns, oversee production/post-production, drive client-facing pitches, ensure creative aligns with performance goals, coach and develop team members, and identify growth opportunities to meet revenue and retention KPIs.

Lead execution of compliance-ready integrated marketing campaigns, manage HubSpot and website content, produce creative assets, leverage AI and analytics to drive advisor engagement, and build an in-house digital marketing engine.