MedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
- Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
- Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
- Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
- Partner with Data Analytics to create quarterly reports on event performance.
- Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities.
- Work with social media specialist(s) to publish social media posts
- Provide ongoing reporting and analysis to inform and support business decisions.
- Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
- Interface with Sales and internal teams to address specific program performance issues
- Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement
- 2+ years digital marketing experience, preferably in multi-channel marketing
- BA/BS in marketing is preferred
- Exceptional marketing strategy and campaign management skills
- Must be proactive and detail-oriented
- Strong ability to multi-task in a fast-paced environment
- Strong sense of self-direction and ability to lead and own projects
- Excellent teamwork, written and verbal communications skills
- Proven success in working with cross-functional teams
- Strong organizational, operational, analytical, and project management skills
- Strong ability to represent and communicate data-driven analysis to various departments
- Advanced MS Excel, PowerPoint skills
- Knowledge of direct to physician marketing a plus
Salary Range: $70,000 - $75,000
Skills Required
- 2+ years of digital marketing experience, preferably in multichannel marketing
- Bachelor’s degree in Marketing or a related field
- Exceptional marketing strategy and campaign management skills
- Proactive and detail-oriented work style
- Ability to multitask in a fast-paced environment
- Strong self-direction and ability to lead and own projects
- Excellent written, verbal, and teamwork skills
- Proven success working with cross-functional teams
- Strong organizational, operational, analytical, and project management skills
- Ability to communicate data-driven analysis to various departments
- Advanced Microsoft Excel and PowerPoint skills
- Knowledge of direct-to-physician marketing
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
