Top Marketing Jobs in Buffalo, NY

The Customer Marketing Manager will lead initiatives to enhance customer engagement and advocacy, scale marketing content, and collaborate cross-functionally to drive measurable impact.

Manage ad trafficking, campaign setup, and email marketing across display, social, and email channels. Coordinate creatives, monitor performance, troubleshoot tracking, ensure compliance, and maintain partner relationships while optimizing campaigns and reporting insights.

Own lifecycle and retention strategy for multiple DTC eCommerce clients. Build monthly email and SMS campaign calendars, write conversion-focused copy, optimize automated flows, analyze performance, present insights to clients, and collaborate with design and ops to launch campaigns and expand retention opportunities.

Lead client relationships, oversee delivery teams, manage project lifecycles, and drive digital marketing strategy (SEO, PPC, social, email). Mentor account managers, ensure on-time/on-budget delivery, report performance, and identify growth and optimization opportunities.

Lead retention strategy and execution for a portfolio of eCommerce/DTC brands, creating high-converting email and SMS campaigns, building lifecycle automations, analyzing performance metrics, advising clients, and collaborating with design and account teams to improve CLV and repeat purchase rates.

Build and run DeleteMe's public sector marketing programs: manage events, create federal/state-specific content, enable sales with capture materials, support RFI/RFP responses, track event ROI and pipeline influence.

Lead full-funnel growth marketing for ZyraTalk, owning acquisition, GTM launches, marketing operations, and customer retention. Execute paid search, SEO, landing page optimization, reporting, cross-sell campaigns, and onboarding cadences. Partner with Sales, BDRs, Product, and Marketing Ops to drive SALs, pipeline contribution, and reduce churn.

Own strategy and performance of the B2B SaaS website: define persona-driven journeys, set standards and roadmaps, direct dev and design execution, run A/B and multivariate testing, optimize SEO/AEO/GEO and structured data, measure and report KPIs, and align web experience with product, marketing, demand gen and sales to drive pipeline and revenue.

Lead go-to-market for Actian's vector, embedded edge, and multi-model databases across net-new acquisition and cross-sell. Own positioning, monthly launches, field enablement, MOFU/BOFU content, and global event/analyst/PR enablement. Coordinate across product, web, design, sales enablement and demand generation to drive pipeline and expansion.

Lead product marketing to define positioning, messaging, vertical GTM, and sales enablement. Build competitive intelligence, drive product launches, and partner with Sales and Product to accelerate pipeline, win deals, and scale segment-driven growth for enterprise customers.

Lead solutions marketing for financial-crime risk management SaaS: craft messaging and positioning, build solution-to-market plans, create sales collateral and thought leadership, run multi-touch campaigns, set KPIs and track performance, collaborate with product, sales, and analysts to drive adoption and pipeline.

The role involves developing clear narratives for a technical quantum software platform, working with product, engineering, and sales teams to communicate value and facilitate product adoption.

The Senior Product Marketing Manager will define product positioning, lead product launches, and drive adoption and retention campaigns while collaborating across teams and managing brand narratives.

The Senior GEO & Content Strategist will manage and execute SEO initiatives across client portfolios, produce AI-driven content, build pages in CMS, and drive operational excellence while collaborating with various teams in a fast-paced environment.

The Sr. Product Marketing Manager will define marketing strategies for a phone product, oversee launches, enhance messaging, and align sales and customer engagement efforts.

The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.

Lead creation of high-performing marketing creative across paid social, landing pages, email, lifecycle campaigns, and product storytelling. Rapidly generate, test, iterate, and scale visual concepts and motion/video assets (including AI-generated video). Maintain and evolve brand systems and Figma libraries, collaborate with growth and product marketing, and evaluate emerging AI creative tools to improve performance and creative velocity.

Lead end-to-end growth strategy for a consumer genomics subscription business, owning paid acquisition, lifecycle marketing, product marketing, and brand. Optimize CAC, LTV, and contribution margin through experimentation, A/B testing, onboarding/retention programs, and scalable marketing systems. Build and manage a multidisciplinary marketing team to drive high-velocity, profitable revenue growth and category leadership.

Lead Sequencing’s brand and product marketing: define positioning, messaging, and go-to-market for whole genome and health insight products. Translate complex genomics into clear, trust-building narratives; run launches across web, email, social, and partners; align brand with growth and product teams; enable sales and support with collateral; use customer research and data to refine messaging and measure brand/product health.

The Principal Product Marketing Manager will define AI-focused narratives, lead omnichannel storytelling, and own go-to-market strategies while aligning with senior leadership and cross-functional teams to drive success in product marketing.

Own and execute end-to-end demand generation and ABM programs to drive qualified pipeline and revenue for healthcare procurement and payment solutions. Build multi-channel campaigns, manage marketing automation and Salesforce integration, own lead scoring/attribution and funnel analytics, and align closely with Sales, Product, and Customer Success to accelerate opportunities and improve conversion.

The Graduate Partner Marketing Manager will support joint marketing activities with tech partners, assist in building go-to-market plans, manage campaign executions, and contribute to program scaling and ecosystem growth in a remote position.

The Senior Lifecycle Marketing Manager leads lifecycle marketing efforts, identifying growth opportunities, optimizing campaigns, and leveraging AI and data analysis to enhance member engagement and revenue.

Drive product go-to-market strategies for Wiz's cloud security offerings, creating messaging, launching features, and enabling sales teams.

Lead commercial marketing for the US Government segment: own market and competitive intelligence, create problem-first messaging and sales enablement assets, run segment campaigns to drive pipeline, build playbooks/ROI tools, influence product roadmap, and support sales to accelerate deal velocity and close revenue.