The Role
Support marketing operations, campaign setup and QA, CRM data hygiene, content writing and repurposing, webinar logistics, and outbound follow-up to qualify leads and report campaign performance.
Summary Generated by Built In
This is a remote position.
Location: Remote across India; may transition to onsite in the future
About the Role
We are looking for an energetic, hands-on Marketing Associate with 2–3 years of experience to support multiple open workstreams across marketing operations, performance marketing, email marketing, content writing, and sales development (SDR) activity. This is a generalist role, ideal for a marketing professional who wants broad, hands-on ownership of how a modern marketing engine runs – from campaign operations, paid and email campaign execution, and CRM hygiene to writing content and converting webinar leads through structured outbound follow-up.
Key Responsibilities:
Marketing Operations
- Maintain and update lead data in the CRM; ensure lists are clean, segmented, and campaign-ready.
- Plan, execute, and optimize performance marketing campaigns (paid search, paid social, LinkedIn Ads) in coordination with the marketing team.
- Set up, schedule, and QA email marketing campaigns, landing pages, and webinar workflows in marketing automation tools; monitor open rate, CTR, and deliverability.
- Track campaign performance across paid and email channels; prepare weekly reports and dashboards for the marketing team.
- Coordinate logistics for webinars and events: registrations, reminders, and post-event follow-ups
Content Writing
- Write and edit marketing content: emails, blog posts, social media posts, webinar promotions, and one-pagers.
- Repurpose webinar recordings and other long-form assets into short-form content (summaries, snippets, posts).
- Ensure all content follows brand tone, is grammatically clean, and is optimized for the intended channel.
SDR / Outbound (Webinar Leads)
- Follow up with webinar registrants and attendees via email, LinkedIn, and phone to qualify interest.
- Run structured outbound cadences on marketing-generated leads and log all activity in the CRM.
- Share lead feedback with marketing to improve targeting, messaging, and webinar topics.
Requirements
What We're Looking For
- Bachelor’s degree in any discipline (Marketing, Business, or Communications preferred).
- 2–3 years of relevant experience in marketing operations, performance marketing, email marketing, content, or sales development.
- Hands-on experience with performance marketing (Google Ads, LinkedIn Ads, Meta Ads, or similar paid channels) and/or email marketing (campaign creation, automation, segmentation, deliverability) – candidates with experience in both are a strong plus.
- Excellent written and verbal communication in English.
- Strong organizational skills and attention to detail; comfortable juggling multiple work streams.
- Working comfort with Excel; familiarity with a CRM, email marketing platform, or paid ads platform is a plus.
- A proactive, self-starter attitude – willing to pick up the phone, write a draft, or fix a list without waiting to be asked.
Nice to Have
- Experience running both performance marketing and email marketing campaigns (a strong plus).
- Exposure to tools like Salesforce, Instantly, Canva, LinkedIn Sales Navigator, Google Ads, Meta Ads Manager, or webinar platforms (Zoom/Teams).
- Solid understanding of B2B lead funnels and email/paid marketing metrics (CTR, CPL, deliverability, ROAS).
What You'll Get
- Broad, hands-on ownership across marketing ops, performance marketing, email marketing, content, and sales development.
- Mentorship from experienced marketing and sales leaders, with a clear path to specialize (Ops, Performance/Email Marketing, Content, or SDR/Sales).
Skills Required
- Bachelor's degree in any discipline
- Excellent written and verbal communication in English
- Strong organizational skills and attention to detail
- Working comfort with Excel
- Familiarity with any CRM or email tool
- Proactive, self-starter attitude
- Internship or project experience in marketing, sales, or content
- Exposure to tools like Salesforce, Instantly, Canva, LinkedIn Sales Navigator, or webinar platforms (Zoom/Teams)
- Basic understanding of B2B lead funnels and email marketing metrics
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The Company
What We Do
Spektra Systems is a global cloud solutions company dedicated to empowering technology businesses to scale through hyperscalers and enabling educational institutions to drive impactful upskilling. The company specializes in purpose-built cloud products, including CloudLabs, SaaSify, and CSP Control Center, to simplify cloud training, events, and Microsoft CSP billing and subscription management for global enterprises and institutions.
