Top Marketing Jobs in Buffalo, NY

Lead product marketing for B2B SaaS: own launches, positioning, competitive intelligence, customer and partner marketing, and GTM alignment. Apply AI/agentic workflows to scale messaging, enablement, and research. Partner with Sales/BDR, build repeatable PMM frameworks, manage a small team, and drive adoption, revenue, and partner-sourced pipeline.

Own audience intelligence and messaging architecture to create centralized persona frameworks and messaging systems. Integrate competitive and consumer insights, partner with product and brand teams, enable cross-functional workflows, and translate strategy into usable language for brand, digital, retail, and sales. Establish rhythms to share audience context and leverage AI tools to scale research and prototype frameworks.

Lead and scale Retool's AMER events and field marketing program, managing internal and external events, a team, and budget. Partner with GTM, PMM, Content, and RevOps to drive pipeline, measure event ROI, and execute experiential projects like dinners, roadshows, launches, and conferences.

Lead creation and scaling of customer lifecycle marketing focused on usage and consumption. Define strategy, operating model, experimentation framework, and KPIs to increase product adoption and consumption (especially APIs). Partner cross-functionally with Marketing, Customer Success, Sales, Product, and RevOps to drive time-to-value, feature adoption, and measurable revenue.

Lead marketing strategy and team to define positioning, GTM plans, and brand narrative across recycling, materials, and energy lines. Build audience intelligence, sales enablement, editorial systems, and analytics. Coordinate cross-functional integration with product, BD, policy, and communications to amplify Redwood's presence with talent, customers, investors, and stakeholders.

Lead product marketing strategy and GTM for Tive's hardware and software portfolio. Own messaging, vertical positioning, market intelligence, launches, sales enablement, and content. Manage and mentor a Senior Product Marketing Manager and build scalable processes to support growth.

Lead positioning, messaging, and influence campaigns to win federal buyers. Create high-quality long-form content, social engagement, events, and demand-generation funnels. Manage vendors, run rapid experiments with AI-native tooling, and own strategy and hands-on execution as the company's sole marketer to drive pipeline and credibility against large incumbents.

Lead performance marketing for enterprise clients: define campaign structures, manage >$500k/month ad spend across major platforms, interface with clients, hire and manage marketers, and translate marketing processes into product requirements while analyzing data with statistical methods.

Create and iterate branded paid social static and motion assets that drive growth. Own concept-to-production pipeline, use data and channel insights to inform creative, build scalable workflows, and employ AI tools responsibly. Collaborate with performance marketing and help mentor future contributors.

Develop and execute North America channel marketing programs with sales, product marketing, and partners. Manage campaigns, budgets, partner resources, events, creative deliverables, and measure program effectiveness to drive channel engagement and revenue.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Serve as the day-to-day strategic lead for CPG clients across DTC, retail, and Amazon ecosystems. Translate data into actionable insights, coordinate cross-channel teams (paid, SEO, content, influencer), lead client communications, advise on channel mix and investment allocation, support strategy and renewals, and use Nova and Iris to monitor performance and surface issues proactively.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, vendor coordination, and process optimization. Oversee lifecycle of complex marketing projects, maintain dashboards and reporting, run prioritization and intake, and support event deliverables. Manage and mentor a team, drive cross-functional collaboration, change management, and continuous improvement to ensure scalable, efficient execution aligned with business objectives.

Lead Marketing Operations to manage workflows, resource planning, project portfolio governance, and process optimization. Oversee intake, prioritization, and lifecycle of marketing projects, coordinate vendors, maintain dashboards and metrics, and support event deliverables. Manage and mentor the Marketing Operations team while driving continuous improvement, cross-functional collaboration, and operational excellence.

Lead strategy and creative direction for paid digital and social acquisition across platforms (TikTok, Meta, Snapchat, YouTube, CTV). Build and run always-on testing programs, manage digital creative spend and agencies, and partner with content, product, analytics, and compliance to optimize paid-to-owned conversion paths and improve prospect acquisition volume and quality.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Lead paid media and campaigns to generate pipeline and revenue. Own strategy, execution, and optimization across paid channels, content operations, and AI-driven automation. Improve funnel conversion and pipeline velocity while partnering with sales, product marketing, and operations to measure ROI and drive continuous testing and attribution.

Own strategy and execution of behavior-driven lifecycle email programs to drive adoption, engagement, and cross-sell for trial and customer audiences. Use data and AI to identify segments and opportunities, build trigger-based campaigns in HubSpot, partner cross-functionally to align content and product launches, define KPIs, and create customer delight programs that turn users into advocates.

Support email marketing by creating and optimizing template-based emails, identifying target audiences and growing the list, sending weekly promotional/informational broadcasts, and collaborating with Graphic Design and Marketing while gaining experience with Adobe CC and cloud email platforms.

Lead and build Momos' growth marketing function to drive full-funnel acquisition and pipeline growth across paid, SEO/SEM, lifecycle, and ABM. Establish measurement, experimentation, and attribution frameworks, partner with Sales/Product/RevOps, coach the growth team, manage vendors, and show clear ROI linking growth spend to revenue.

Support social media and content marketing initiatives for a telehealth clinic focused on PCOS. Responsibilities include video editing, content creation, and campaign support.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.