Top Marketing Jobs in Buffalo, NY

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

Own market and competitive intelligence, win-loss programs, buyer personas, customer research, and competitive positioning. Influence product roadmaps, packaging, differentiation, and go-to-market strategy through actionable customer and market insights. Partner with Product, Sales, Marketing, and executive teams, present findings to senior audiences, and manage complex initiatives such as pricing, packaging, market entry research, and advisory boards.

Support end-to-end influencer marketing campaigns, including strategy, creator sourcing, briefing, contracting, fulfillment, relationship management, performance monitoring, reporting, and optimization. Coordinate with clients, influencers, Customer Success, Sales, and Product teams to keep campaigns on time, on budget, and aligned with measurable goals. Research industry trends, contribute actionable insights, and help improve campaign execution and team best practices.

Owns the end-to-end planning, execution, and performance analysis of B2B trade shows, conferences, association programs, and partner events. Responsibilities include event strategy, budgeting, vendor negotiations, logistics, freight coordination, on-site leadership, lead capture, Salesforce reporting, sales alignment, and process improvement. The role also manages partner relationships, event inventory, promotional materials, and multiple complex projects while traveling approximately 15–20%.

The Partner Marketing Manager will drive marketing outcomes for co-branded credit card partnerships, executing campaigns, optimizing performance, and building long-term growth strategies. Responsibilities include planning, acquisition strategy, optimization, and managing partner relationships.

Own go-to-market positioning, messaging, campaigns, launches, competitive analysis, and customer insight programs for AlphaSense’s Expert Call Services. Partner with product, revenue, enablement, expansion, adoption, and business teams to drive awareness, cross-sell, call volume, pipeline, revenue, and product adoption. Track performance metrics and recommend improvements as the offering evolves.

Lead PLM product marketing strategy and go-to-market execution: craft messaging and positioning, drive launches and campaigns, perform competitive and market research, enable sales with assets and buyer insights, engage analysts and customers, and collaborate cross-functionally to align PLM with PTC's portfolio and industry GTM motions.

Lead Zencore’s global marketing strategy, brand growth, demand generation, and GTM execution. Own the marketing budget and ROI, align campaigns with sales and delivery teams, manage Google Cloud ecosystem co-marketing, oversee events, PR, thought leadership, and case studies, and build enterprise pipeline through ABM, inbound, outbound, paid media, content, search, and email. Translate cloud and AI capabilities into buyer-focused messaging, sales enablement, and commercial solution packages.

Executes bilingual marketing campaigns for Spanish-speaking and global audiences, producing email, social, print, sales, event, catalog, and author-acquisition content. Coordinates authors, vendors, creative partners, and internal teams to ensure culturally relevant and linguistically accurate materials. Supports market research, social listening, campaign performance tracking, marketing calendars, and strategic planning. The role also manages campaign workflows, identifies issues, and shares process improvements.

Develop and edit marketing content across web, social, earned media, advertising, blogs, guides, and collateral. Translate complex ideas into concise, engaging copy, collaborate with marketing and leadership stakeholders, support campaign strategy, optimize messaging, and extend content across multiple channels. The role requires high-volume writing, developmental editing, project coordination, creativity, and deadline management.

Manages in-house marketing strategy, campaigns, social media branding, CRM and SEO systems, sales support, project communications, reporting, and marketing plan execution. Coordinates with sales and marketing leadership, conducts meetings, tracks project goals, updates internal systems, and identifies process efficiencies. Requires strong organization, communication, attention to detail, and the ability to manage concurrent deadlines.

Owns Healthcare.com's consumer acquisition business, including revenue, contribution margin, ROAS, volume, forecasting, capital allocation, and multi-channel growth. Leads acquisition channel leaders and managers, improves attribution and conversion measurement, develops new growth opportunities, and builds an AI-enabled operating model. Partners with Marketplace Operations and Distributor teams to align budgets, supply, demand, and performance goals.

Manage lifecycle marketing automation programs across acquisition, nurture, conversion, onboarding, retention, expansion, and cross-sell. Build and optimize campaigns in Marketo and related platforms, handling segmentation, personalization, scheduling, QA, tracking, attribution, and troubleshooting. Collaborate with Growth, Sales, RevOps, Product, Customer Marketing, copywriting, design, and analytics teams to improve conversion, retention, pipeline velocity, customer value, and campaign ROI.

Develops and executes multichannel marketing strategies for oncology medical education events targeting physicians and healthcare professionals. Manages campaigns to achieve registration, attendance, engagement, and revenue goals; tracks performance; collaborates with product, analytics, sales, and social media teams; produces reports; analyzes channel results; identifies trends; and communicates data-driven recommendations to stakeholders.

Leads national marketing for the Apartments Division, including B2B and B2C campaigns, brand management, lead generation, market research, budget and P&L oversight, trade shows, content development, product launches, and marketing performance reporting. The role uses AI to analyze data and support market insights, messaging, and strategic decisions while partnering with sales, product, and divisional teams.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Own the integrated marketing strategy for NMI’s payment gateway, driving pipeline, ISO partner acquisition, gateway adoption, and cross-sell growth. Develop verticalized campaigns for markets including parking, transit, EV charging, and healthcare. Partner with product marketing, demand generation, sales, channel, and content teams to create messaging, campaigns, enablement, and customer stories. Manage programs from planning through optimization while tracking KPIs, budgets, and revenue impact.

Develops and executes joint marketing programs with global systems integrator partners to drive awareness, pipeline, and measurable business growth. Responsibilities include integrated go-to-market planning, events, webinars, executive engagements, co-branded content, budget management, ROI reporting, sales alignment, partner coordination, and performance optimization through marketing operations.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Leads customer marketing strategy and team across regional events, advocacy and reference programs, case studies, Executive Briefing Center experiences, CISO Summits, and Customer Advisory Boards. Partners with sales, customer success, product marketing, product, and PR to drive retention, expansion, pipeline, advocacy, and product influence. Uses targets, dashboards, and AI-enabled workflows to measure and scale customer engagement.

Own Varonis’s global growth marketing engine, including demand generation, content, social, SEO/AEO, paid campaigns, marketing operations, attribution, and pipeline generation. Set revenue and CAC/ROAS targets, create distribution strategies and creative experiments, write conversion-focused copy, partner with creators and publications, and build a high-performing team. The role requires hands-on internet fluency, strong AI usage, and experience scaling B2B SaaS marketing programs.

Leads portfolio-wide product marketing strategy for diagnostic and oncology testing solutions across the product lifecycle. Owns positioning, commercialization planning, market adoption, competitive intelligence, customer insights, KPIs, budget prioritization, and lifecycle management. Partners with Product Management and Commercial Launch Excellence to align roadmaps and launches, while coordinating brand, content, digital, and social support. Leads and develops portfolio marketing managers and drives measurable growth, differentiation, and market expansion.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.