Top Marketing Jobs in Baltimore, MD

As Brand Manager, you'll lead go-to-market efforts, ensuring consistent brand expression across channels and translating consumer insights into effective marketing activations.

Supports marketing programs for ABRA and CARSTAR franchisees across the United States. Responsibilities include local store marketing, brand activation, franchisee communications, new-store onboarding, social media and content development, event coordination, marketing reporting, vendor coordination, and budget administration. The role partners with franchisees, agencies, operations leaders, and internal teams to drive customer acquisition, brand awareness, and consistent marketing execution.

Leads Blackbaud Institute research and insights programs from strategy through execution. Designs primary research, manages vendors and data collection, analyzes proprietary and external datasets, and translates findings into reports, thought leadership, presentations, and executive-ready narratives. Partners with marketing, product, communications, customer success, and leadership teams while representing the organization through conferences, webinars, media opportunities, and industry events. Uses emerging AI and content technologies to improve research workflows and content reuse.

Lead go-to-market and revenue generation from zero to initial paying customers. Own positioning, messaging, channel strategy, content, SEO, partnerships, launch execution, and funnel conversion for multiple service lines. Build repeatable acquisition and upsell engine, run experiments, and optimize conversion across signup-to-paid journeys while working directly with the founder. Equity-only founding role, remote-friendly with preference for Kansas City.

Own StartPlaying’s lifecycle and marketing email programs for players and Game Masters. Responsibilities include designing onboarding, activation, reactivation, transactional, event, and partner campaigns; developing copy, segmentation, testing, QA, launches, measurement, and optimization; analyzing customer event data; and writing occasional landing page copy. The role requires independently prioritizing work within contracted hours and building a modern lifecycle marketing program focused on retention and lifetime value.

Leads strategic marketing partnerships, overseeing partner relationships, P&L, marketing plans, growth initiatives, performance analysis, financial modeling, negotiations, and partner-specific integrations. Expands existing partnerships through business development, collaborates with Product, Engineering, Marketing, Legal, and Compliance, and manages direct reports. The role requires developing actionable growth strategies, securing internal and external buy-in, and driving revenue across financial product partnerships.

Leads Credible’s multi-channel customer acquisition and lifecycle marketing strategy across paid, organic, direct mail, display, SEO, content, and retention. Owns marketing budgets, P&L, revenue forecasting, CAC, LTV, ROI, and experimentation. Builds and scales high-performing marketing teams, develops measurement frameworks, expands distribution partnerships, and collaborates cross-functionally to drive sustainable growth and brand engagement.

The VP of Marketing will build and lead Mosaic’s internal marketing function, developing strategy for demand generation, brand positioning, content, digital channels, partner marketing, events, and sales enablement. The role owns marketing technology, website performance, campaign analytics, pipeline contribution, reporting, and marketing processes. This leader will manage and develop a marketing team while partnering with Sales, Partnerships, Operations, and executive leadership to drive revenue growth and market expansion.

Leads US marketing strategy, annual planning, budgeting, campaigns, content, digital channels, PR, events, communications, and brand development. Partners with sales, trading, subject matter experts, agencies, and global marketing teams to support growth, lead generation, customer engagement, and market entry. Manages newsletters, websites, social media, reports, sustainability communications, industry events, and performance metrics while maintaining consistent brand messaging and compliance.

Leads ExtraHop’s product marketing function, including team leadership, portfolio positioning, messaging, product launches, competitive analysis, sales enablement, content development, integrated campaigns, and executive-level customer and industry engagement. The role requires deep cybersecurity and enterprise technology expertise, strong storytelling and technical communication skills, and collaboration across product, sales, marketing, and partner teams.

Lead the strategy and execution of an integrated demand-generation engine for a B2B SaaS company. Own SEO, paid acquisition, website conversion, lifecycle marketing, analytics, attribution, content, agency relationships, and budget allocation. Build scalable marketing programs that convert PLG users, generate enterprise pipeline, and connect open-source adoption to revenue. Partner with Product, Sales, Design, and executives on positioning, campaigns, KPIs, and growth planning while mentoring future team members.

Senior individual contributor responsible for product marketing strategy across Greenway Health’s portfolio. Owns ideal customer profiles, buyer personas, positioning, messaging, value frameworks, competitive differentiation, win/loss insights, objections, and lifecycle storytelling. Influences product, pricing, packaging, roadmap, launch readiness, and value realization while aligning Product, Technology, Commercial, Marketing, Customer Success, and analyst stakeholders. Requires strong B2B marketing expertise, executive presence, strategic thinking, and cross-functional influence without direct authority.

Leads integrated marketing strategy and annual activation for Coca-Cola’s Advanced Hydration portfolio across bottling partners. Translates national brand strategies into localized programs spanning experiential, sampling, sponsorship, retail, digital, and social channels. Manages bottler communications, cross-functional partnerships, budgets, KPIs, campaign measurement, and executive recaps. The role requires influencing franchise partners without direct authority and traveling up to 50% for bottler engagement and market execution.

Supports B2B marketing initiatives across copywriting, social media, events, advertising, co-marketing, email campaigns, website updates, and lead generation. Coordinates event logistics, promotional materials, vendors, budgets, and marketing projects while collaborating with demand generation and cross-functional teams. The role also contributes to branding, graphic design, video, research, and HubSpot marketing automation.

Drives adoption of network automation capabilities through technical workflows, integrations, lab environments, content, demos, training, and thought leadership. Partners with Product, Sales, Solutions, and Marketing teams to shape use cases, enable field teams, support customers and events, and influence product roadmap and market positioning.

Responsible for growing and managing Ultahost's affiliate network across APAC, recruiting and supporting affiliates and influencers, executing localized campaigns and promotional assets, collaborating on regional landing pages, ensuring compliance, monitoring performance, and reporting insights to scale the global affiliate program.

Lead marketing strategy, analytics, and GTM operations for Twilio.org’s Social Impact team. Build investment proposals, ROI models, attribution frameworks, account-tiering logic, automated marketing triggers, executive scorecards, and pipeline-generation programs. Partner with marketing and data science leaders to optimize budgets, campaigns, routing, and commercial performance. Maintain Looker, Tableau, Salesforce, and analytics infrastructure while modernizing SQL-based reporting and data quality processes.

Enable ecommerce brands to adopt Moby by leading customer activation, translating goals into practical AI-driven workflows, coaching operators, building onboarding playbooks, and feeding product teams with customer feedback.

Leads xCures’ product marketing function, owning product positioning, go-to-market strategy, packaging, launches, competitive intelligence, and sales enablement. Builds and mentors the Product Marketing team while translating complex healthcare data and AI products into compelling value propositions for enterprise buyers. Partners with Product and Commercial leadership on roadmap priorities, pricing, ROI frameworks, market expansion, and major customer opportunities.

Lead growth marketing across a studio and portfolio ventures: source contacts, run outbound sequences, build SEO-optimized content architectures, automate workflows, manage social presence, use AI for drafting, and optimize campaigns with data-driven experiments to drive customer acquisition and brand visibility.

Leads NewCore’s product marketing strategy, positioning, messaging, competitive differentiation, launches, sales enablement, analyst relations, and customer advocacy. Builds scalable cross-functional programs with Marketing, Product, Sales, and executive teams; develops collateral and campaigns; integrates AI tools into content workflows; establishes performance metrics; and leads a high-performing product marketing team. The role requires strong technical communication, market expertise, executive influence, and up to 30% travel.

Lead demand-generation efforts to convert brand awareness into qualified pipeline by creating channel-tailored content, running webinars, owning ABM campaign collaboration with sales, and managing HubSpot/ops to scale experiments and customer enablement.

Leads graphic design and marketing content initiatives to promote ORAFOL Americas products and maintain brand consistency. Responsibilities include social media management, video production, website and email content, SEO, product page maintenance, copywriting, art direction, and development of catalogs, brochures, advertisements, and other collateral. The role coordinates project scopes, timelines, budgets, internal and external resources, and distributor brand compliance.

Leads product marketing for AI-native mobile security, privacy compliance, and risk intelligence solutions. Develops go-to-market strategies, product launches, positioning, competitive intelligence, sales enablement, lifecycle expansion programs, analyst relations, technical content, and thought leadership. Partners with Product Management, Sales, Customer Success, Threat Research, and Revenue teams to drive adoption, pipeline, differentiation, renewals, and retention among enterprise security buyers.

Develop product messaging and positioning, lead go-to-market strategy and integrated marketing campaigns, enable sales with collateral and training, and perform market, competitor, and customer research to inform product differentiation.