VP of Marketing (Remote)

Based in Nashville, Tennessee, Mosaic Consulting Group helps businesses of all sizes and across all industries leverage their investment in UKG and SAP Technologies. We are more than a consulting company; we are a highly skilled team delivering value and exceptional service to our clients. Every day we strive to live up to our promise: Make a difference and inspire confidence.

Thanks to our commitment to exceptional client service and a thriving team culture, Mosaic has earned recognition on the Inc. 5000 list for four consecutive years, is a certified woman-owned business, and has been certified as a Great Place to Work for five years running. In 2025, we were honored to be named one of the Best Workplaces in Consulting & Professional Services™ and proudly recognized as the 2025 UKG Partner of the Year.

Due to our rapid growth, we are looking for a remote VP of Marketing to join our team. As the VP of Marketing at Mosaic, you will build and lead our internal marketing function, driving demand generation, brand awareness, partner marketing, revenue growth, and market expansion. This is a highly strategic and hands-on leadership role that will partner closely with Sales, Partnerships, and Executive Leadership to create a scalable marketing engine that directly impacts pipeline and business performance. This position reports to the Chief Revenue Officer.

What you’ll do:

• Develop and execute a comprehensive marketing strategy aligned with Mosaic's growth objectives and revenue targets
• Build, lead, coach, and develop a high-performing internal marketing team
• Oversee demand generation initiatives across paid, organic, partner, and outbound channels to drive qualified pipeline growth
• Establish campaign strategies across Mosaic service lines, technology partnerships, and industry verticals
• Partner with Sales Operations to define and optimize lead management processes, MQL and SQL criteria, attribution models, and reporting frameworks
• Own Mosaic's brand strategy, messaging, and market positioning across all channels and touchpoints
• Develop sales enablement materials including case studies, customer success stories, one-pagers, presentations, and thought leadership content
• Lead content marketing and social media strategies to strengthen awareness, engagement, and market credibility
• Own and optimize Mosaic's website, including user experience, content strategy, conversion paths, SEO, and lead generation performance
• Manage the marketing technology ecosystem, including Salesforce, marketing automation platforms, data enrichment tools, and analytics solutions
• Analyze campaign performance, marketing ROI, pipeline contribution, and conversion metrics, providing actionable recommendations to executive leadership
• Develop and execute co-marketing initiatives with strategic partners including UKG, SAP, and other ecosystem partners
• Plan and oversee webinars, conferences, partner events, executive programs, and virtual experiences that generate measurable business outcomes
• Partner closely with Sales, Partnerships, Pre-Sales, Operations, and Executive Leadership to align marketing activities with company priorities
• Establish scalable marketing processes, reporting, governance, and planning frameworks that support long-term growth
• Model Mosaic’s customer service vision of Guide, Anticipate, Exceed

How you’ll be measured:

• Marketing-sourced and marketing-influenced pipeline generation
• Lead conversion rates from MQL to SQL to closed business
• Campaign performance and return on marketing investment
• Website traffic growth, engagement, and conversion performance
• Brand awareness and thought leadership effectiveness
• Partner-sourced and partner-influenced pipeline contribution
• Sales enablement effectiveness and stakeholder satisfaction
• Marketing technology adoption, reporting accuracy, and data quality
• Team development and organizational scalability

What we offer you:

• The opportunity to build and scale Mosaic's internal marketing function from the ground up
• A clear path to expanded leadership responsibilities based on business growth and performance
• A competitive salary with bonus potential
• Comprehensive benefits, perks and PTO package
• An award-winning company culture in a flexible, remote environment

What makes you successful:

Need to haves:

• 8+ years of progressive marketing experience with increasing levels of responsibility
• Experience within a B2B consulting, professional services, technology services, or related environment
• Proven success developing and executing demand generation strategies tied directly to revenue growth
• Experience building, leading, and scaling marketing teams
• Strong understanding of digital marketing disciplines including paid media, SEO, content marketing, social media, marketing automation, and website strategy
• Experience managing and leveraging CRM and marketing technology platforms, including Salesforce or similar solutions
• Demonstrated ability to analyze performance metrics and make data-driven decisions
• Experience partnering closely with sales and revenue leaders to drive business outcomes
• Strong communication, presentation, and executive stakeholder management skills
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Ability to work fully remote and travel as business needs require.

Nice to haves:

• Experience marketing services related to UKG, SAP, Workday, HR technology, ERP, AI, or enterprise software ecosystems
• Experience transitioning marketing functions from agency-led to internally managed models
• Experience supporting multiple service lines, technology partnerships, or industry verticals
• MBA or advanced degree
• Experience leading brand transformation or rebranding initiatives