Top Marketing Jobs in Baltimore, MD

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Leads partner marketing strategy and execution for Dropbox’s AI and ISV ecosystem, including joint go-to-market plans, positioning, campaigns, launches, evergreen co-marketing, measurement, and growth programs. Manages and develops a partner marketing team while personally leading complex initiatives. Collaborates with Business Development, Partnerships, Product, Sales, Marketing, and Communications, and builds scalable operating models and AI-enabled marketing workflows.

Own go-to-market strategy and execution for YCharts data products, partnering with Product, Marketing, Sales, and Customer Success. Responsibilities include launch planning, product positioning, messaging, sales enablement, customer and competitive research, internal and external communications, and coordinating multiple concurrent launches. The role translates complex financial products and market data into clear customer value for wealth managers, advisors, and asset managers.

Supports product marketing, market research, customer and competitive analysis, product positioning, pricing, marketing plans, demand generation, digital marketing, and go-to-market strategies. Collaborates with cross-functional teams on new product introductions, brand promotion, customer insights, and performance monitoring while developing recommendations that support growth and customer needs.

Supports product marketing, market research, customer and competitive analysis, product positioning, pricing, go-to-market planning, digital marketing, demand generation, brand promotion, and new product launches. Collaborates with cross-functional teams to develop marketing plans, identify growth opportunities, monitor offering performance, and improve processes under the guidance of a regional marketing manager.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Coordinates local marketing campaigns, events, community partnerships, digital listings, social media, and showroom promotions while supporting sales administration. Manages Salesforce leads, follow-up processes, customer inquiries, reports, warranty requests, and trade programs. Maintains marketing content and online profiles, collaborates with corporate marketing and Design Consultants, and coordinates company, showroom, installer, and sales events to increase brand awareness, qualified leads, showroom traffic, and sales opportunities.

Owns client and market-level marketing activation for Specialty & Wellness partners. Develops and executes B2B and B2B2C campaigns across digital, CRM, email, social, direct mail, and in-location channels. Leads client marketing plans, lifecycle communications, content development, partner enablement, and performance optimization. Collaborates cross-functionally with Sales, Product, Analytics, Operations, Risk, Finance, and agencies to drive provider engagement, consumer applications, purchase volume, retention, and ROI.

Develops and executes data-driven B2B and B2B2C marketing plans for Audiology, Optometry, and Ophthalmology markets. Responsibilities include omnichannel campaign management, acquisition and retention programs, lifecycle marketing, brand and partnership initiatives, cross-functional coordination, budget tracking, analytics, and ROI optimization. Serves as the industry subject matter expert and presents plans and results to leadership and external partners. Travel of up to 30% is required.

Lead CareCredit’s provider loyalty marketing program, developing lifecycle journeys, referral and rewards programs, sweepstakes, omnichannel campaigns, personalization, and engagement strategies. Partner cross-functionally with digital, sales, Salesforce, analytics, and performance marketing teams. Establish KPIs, measure sales and brand affinity, manage multiple initiatives, and communicate program enhancements across the organization.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Own enterprise partnership lifecycle marketing across journey architecture, segmentation, creative strategy, execution, experimentation, reporting, and optimization. Build scalable journey templates, creative frameworks, QA processes, KPI dashboards, and reporting standards from scratch. Serve as a Customer Success point of contact, lead partner launch workstreams, diagnose performance issues, present recommendations, and use AI to accelerate marketing workflows while applying sound judgment.

Manage and optimize B2B SaaS email marketing across prospect and customer lifecycles. Own email roadmaps, calendars, nurture programs, segmentation, personalization, governance, and performance reporting. Use Marketo, 6sense, AI-enabled workflows, testing, and campaign insights to improve engagement, conversion, adoption, retention, and expansion. Collaborate with Campaigns, Customer Marketing, Product Marketing, Sales, Design, and other teams while ensuring messaging, AI-generated content, privacy, compliance, and deliverability standards.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Develop product launch narratives and messaging that connect with customers and prospects. Create demos, case studies, webinars, campaigns, web content, and customer stories. Partner cross-functionally with product, sales, and customer success to ensure consistent positioning. Conduct customer and prospect research, identify market trends, and use data-driven insights to strengthen product marketing strategy.

Develop and execute content marketing strategies aligned with go-to-market goals. Create persona-based content across the funnel, including blogs, ebooks, whitepapers, sales collateral, videos, emails, and web copy. Measure conversion and test content effectiveness while collaborating with product, growth, sales, communications, community, people, customer success, engineering, and product teams to strengthen brand consistency, engagement, and demand generation.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Lead product marketing for Falcon Cloud Security, defining go-to-market strategy, positioning, messaging, competitive differentiation, CSP partnerships, analyst relations, vertical motions, field enablement, customer engagement, and thought leadership. The role requires deep cloud security expertise, strong storytelling and business acumen, and the ability to influence cross-functional teams and senior stakeholders.

Coordinates and develops proposals, qualification packages, presentations, and pursuit materials for engineering teams. Writes and edits content for clarity, compliance, and messaging; supports win strategies, client meetings, and pursuit strategy sessions. May coordinate public relations activities, including press releases, newsletter articles, and project awards. Researches client and market information, manages multiple deadlines, and ensures proposal documents meet RFP requirements.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Develop and execute integrated marketing strategies for retirement market segments. Lead segment positioning, go-to-market planning, custom solutions marketing, advisor campaigns, TPA engagement, thought leadership, and sales enablement. Partner cross-functionally with sales, product, legal, compliance, creative, and analytics teams to drive awareness, adoption, distribution, and asset growth while optimizing campaign performance and ensuring regulatory alignment.