Top Marketing Jobs in Rochester, NY

Leads provider growth marketing to expand Headway’s provider network and improve acquisition efficiency. Owns paid, organic, lifecycle, referral, segmentation, experimentation, channel strategy, and performance measurement. Builds and manages the marketing team while partnering with Sales, RevOps, Finance, Product, and R&D to align growth goals, reduce CAC, optimize provider mix, and develop value-based acquisition frameworks.

Leads Dropbox’s global field and partner marketing organization, owning regional strategy, account-based marketing, demand generation, partner co-marketing, channel support, customer campaigns, and PLG-to-SLG conversion. The role manages pipeline performance, sales and alliance alignment, executive engagement programs, and a globally distributed multidisciplinary marketing team. It requires extensive B2B marketing leadership, ecosystem partnership experience, funnel expertise, data-driven decision-making, and global GTM experience.

Leads Pluralsight’s global growth and digital marketing engine for new-logo acquisition and customer expansion. Responsibilities include managing a 7-figure budget, driving pipeline and revenue through paid, lifecycle, ABM, and multi-channel programs, overseeing media agencies, measuring full-funnel performance, forecasting spend, and building scalable campaign playbooks. The role also leads and develops teams across paid media, lifecycle marketing, and digital campaign execution while improving operating models and cross-functional processes.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Develops and executes integrated marketing and communications strategies for Academic Affairs. Writes, edits, distributes, and manages content across websites, email, newsletters, social media, print, and leadership communications. Advises senior leaders, manages brand consistency and content workflows, evaluates digital engagement using analytics, coordinates campaigns and events, and collaborates with marketing, technical, and university partners. Supervises student workers and manages communications projects, vendors, timelines, and deliverables.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Develop and execute integrated marketing, communications, and social media strategies. Create and manage digital and print content, websites, publications, promotional assets, and public relations campaigns. Track marketing metrics, prepare reports and presentations, coordinate graphic design and printing, and maintain consistent branding and user experiences. The role requires strong writing, editing, project management, analytical, organizational, and multitasking skills.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Executes and coordinates multi-channel member marketing campaigns across email, SMS, landing pages, and direct mail. Manages campaign QA, vendor and event logistics, marketing intake, experiment pipelines, customer launch checklists, content updates, reporting, and automation handoffs. Works cross-functionally with Customer Success, Member Services, Product, creative partners, and external print and mail vendors to deliver timely, accurate, brand-aligned communications.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

Manages internal and external marketing communications, brand messaging, employee engagement, industry positioning, corporate events, trade shows, executive communications, and thought leadership initiatives. Develops newsletters, press releases, presentations, customer communications, and campaign content while maintaining brand consistency. Coordinates stakeholders, associations, speakers, event logistics, and performance tracking across multiple high-visibility programs.

Manage corporate marketing operations, processes, workflows, resourcing, campaign reporting, MarTech systems, CRM integration, digital platforms, SEO/SEM, paid advertising, podcast and event operations. Coordinate cross-functional teams, optimize marketing performance, translate analytics into recommendations, support lead management, and improve team productivity through technology and AI-enabled tools.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Coordinates field, event, and partner marketing programs, including trade shows, conferences, webinars, regional events, sponsorships, and co-marketing campaigns. Manages stakeholders, vendors, venues, budgets, logistics, communications, and on-site execution. Supports marketing reporting and metrics covering registrations, attendance, campaigns, and events while collaborating with sales, finance, legal, and external partners.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Leads integrated creative and marketing campaigns across a diverse brand portfolio, translating business objectives and audience insights into customer-centric strategies. Partners with internal teams and external agencies, guides creative development, presents to senior leadership, and ensures campaigns are on strategy, on time, within budget, consistent across channels, and optimized for measurable results.

Lead Wrike’s global demand generation strategy, enterprise pipeline growth, ABM programs, integrated campaigns, field marketing, events, and campaign measurement. Partner with sales, product marketing, content, and creative teams to optimize the buyer journey and accelerate revenue. Oversee demand generation, ABM, and events teams while adopting AI and workflow automation to improve marketing productivity, personalization, and execution.

Support product positioning, messaging, and go-to-market initiatives for Maria Ann, an enterprise RFQ and bid-response workflow platform. Create website, presentation, sales, and customer-facing content; develop use cases; assist with demonstrations and launches; research competitors, industries, and customer needs; and translate product features into business benefits while collaborating with leadership.

Support Fitzroy Consulting’s marketing and brand-building efforts through LinkedIn content, newsletters, campaigns, website messaging, social media, market research, and outreach materials. The fellowship focuses on B2B technology marketing and professional services positioning. Candidates should have strong writing skills, sound judgment in brand and communication, attention to detail, and interest in technology, consulting, AI, cloud, or startups. The opportunity is intended for current university students and recent graduates.

Leads global web marketing strategy, governance, content frameworks, platform optimization, accessibility, performance, analytics, and conversion effectiveness. Manages web marketing staff, agencies, vendors, budgets, and website lifecycles while partnering with communications, brand, fundraising, advocacy, and international teams. Oversees emerging AI discovery practices, ensures authoritative and accessible content, and provides strategic guidance to senior leadership. The role is fully remote in the United States, with Eastern Time availability and occasional work outside standard hours.

Leads partner strategy for Microsoft’s security solution area, aligning corporate priorities, sales, marketing, and partner teams. Identifies market opportunities, activates global partners, drives scalable go-to-market execution, monitors performance, and represents the solution area in strategic forums. The role also leads partner readiness and enablement while applying business, market, and execution insights to improve solution performance and customer adoption.

Own Rootstock’s paid acquisition and growth engine, managing substantial Google Ads and AdRoll budgets. Drive technical SEO, conversion optimization, experimentation, reporting, review-site visibility, and AI discoverability. Build landing pages, integrations, and automation using Claude Code, analyze performance, reallocate spend based on results, and present outcomes to leadership. Support content, case studies, sales enablement, and outbound campaigns while scaling measurable pipeline growth.

Owns qualified pipeline growth for a B2B SaaS company by leading demand generation, enterprise ABM, multi-channel campaigns, agentic AI workflows, paid media, attribution, and SDR management. The role partners across Sales, Product Marketing, Content, and Customer Marketing to create predictable pipeline, improve funnel conversion, and optimize investment using experimentation and CRM-verified performance data. Occasional travel and collaboration across U.S. time zones are required.