Marketing Communications Strategist II

Position Highlights

Join our team as a Communications and Marketing Specialist and play a key role in shaping how we connect with our audiences. This position develops and executes integrated marketing, communications, and social media strategies; creates compelling digital and print content; manages website and social media channels; and supports public relations and promotional campaigns. The role combines creativity with strategy, using analytics and marketing metrics to evaluate effectiveness, enhance engagement, and ensure a consistent user experience. Ideal candidates are strong writers and project managers who can balance multiple priorities, think creatively, and translate complex information into clear, impactful communications. A bachelor's degree and at least two years of related experience are required, or an equivalent combination of education and experience.

Essential Duties & Responsibilities

• Develops, coordinates, and executes communications, marketing, and social media strategies. Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience
• Creates, writes, and produces content for print and internet medias. Updates and maintains marketing publications to ensure accuracy
• Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to-date and creates promotional assets
• Supports university media relations and the application of public relations campaigns
• Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records
• Coordinates related content and publication needs, graphic arts design, and printing. Coordinates the printing of publications and marketing materials using on- and off-campus vendors
• Other duties as assigned

Knowledge, Skills, & Abilities

• Knowledge of communications, public relations, marketing, branding, graphic design, and social media
• Ability to write, proofread, and edit clear, concise, persuasive, and grammatically correct communications
• Ability to collect, synthesize, and process information quickly and accurately with attention to detail
• Ability to think both creatively and strategically
• Skill in multi-tasking, project management, prioritization, and organization

Minimum Education & Experience

• Bachelor's degree in related field
• 2 years of relevant experience
• Equivalent combination of experience and education may be considered

Job Level Overview

Specialized Contributor Level 2 - A fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non-routine, and resolution requires exercising judgment, analysis, advisement, creativity, and understanding broader sets of issues. May provide assistance to entry level staff.

FLSA Category

Work Location

Compensation

Application Materials

When you are ready to complete an application for this position please be prepared to submit the below requested information.  This will be required to ensure your application is processed in a timely manner.

Candidates must be eligible to work in the United States.

Additional Details

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law.

If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.