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The Role
Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.
Summary Generated by Built In
It’s an exciting time to join HiBob. Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.
HiBob is looking for a Partner Marketing Manager, North America to help build and grow our Partner Ecosystem across HR Consultants and Advisors, Brokers and Accountants.
This is a full-funnel partner marketing role spanning the entire partner journey, from attracting and acquiring the right new partners, to engaging and activating them once they join, to building co-marketing programs that generate qualified leads and pipeline.
This role is ideal for a partner marketer who knows that great ecosystem marketing is about more than running campaigns. It’s about building the right partner community, creating value that keeps partners engaged, and finding meaningful ways to go to market together.
What success looks like: You’ll help HiBob build a larger, more engaged, and more productive North America Partner Ecosystem. Success means we’re not simply doing more partner marketing. We’re building a stronger ecosystem where partners understand how to grow with HiBob, have the tools and experiences to do it, and are actively creating business with us.
Strong preference for candidates based in the NYC metro area who can work from the office two days per week. Exceptional candidates located elsewhere in the Eastern Time Zone may be considered for remote work.
What you'll do
Build the North America Partner Ecosystem: Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants. Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.
Engage and activate partners: Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value for their clients and businesses.
Create pipeline with partners: Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership. Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.
Own execution and performance: Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution. Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.
Drive cross-functional alignment: Partner closely with Partner Managers and Sales to align regional priorities, while orchestrating Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams to bring programs to market.
What you bring
Benefits
At HiBob, our people are at the heart of everything we do.
We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.
Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.
Ownership & Financial
Equity in a global, high-growth HR tech SaaS leader
401(k) with a 3% company match effective the month following your start date
$2,500 employee referral bonus
Health & Wellbeing
Medical, dental, and vision coverage from day one
$1,920 annual wellness stipend to support your physical and mental wellbeing
Annual Headspace membership and expanded wellness benefits
Workplace Flexibility
Hybrid working model for Bobbers in the NY metro area
Temporary work from anywhere for up to 2 months per year (after 6 months)
Work-Life Balance
Generous paid time off and company holidays to rest, recharge, and enjoy
Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Your birthday off — plus a special gift from us
Work From Home
Home office allowance to set up your ideal workspace
Community & Culture
Two paid Social Impact days each year to give back to causes you care about
Frequent team and company social events, both in-person and virtual
Dog friendly office
If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!
HiBob is looking for a Partner Marketing Manager, North America to help build and grow our Partner Ecosystem across HR Consultants and Advisors, Brokers and Accountants.
This is a full-funnel partner marketing role spanning the entire partner journey, from attracting and acquiring the right new partners, to engaging and activating them once they join, to building co-marketing programs that generate qualified leads and pipeline.
This role is ideal for a partner marketer who knows that great ecosystem marketing is about more than running campaigns. It’s about building the right partner community, creating value that keeps partners engaged, and finding meaningful ways to go to market together.
What success looks like: You’ll help HiBob build a larger, more engaged, and more productive North America Partner Ecosystem. Success means we’re not simply doing more partner marketing. We’re building a stronger ecosystem where partners understand how to grow with HiBob, have the tools and experiences to do it, and are actively creating business with us.
Strong preference for candidates based in the NYC metro area who can work from the office two days per week. Exceptional candidates located elsewhere in the Eastern Time Zone may be considered for remote work.
What you'll do
Build the North America Partner Ecosystem: Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants. Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.
Engage and activate partners: Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value for their clients and businesses.
Create pipeline with partners: Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership. Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.
Own execution and performance: Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution. Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.
Drive cross-functional alignment: Partner closely with Partner Managers and Sales to align regional priorities, while orchestrating Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams to bring programs to market.
What you bring
- Physically located in EST. We cannot consider exceptions at this time.
- 5+ years of dedicated Partner Marketing experience, ideally within B2B SaaS, HR technology, professional services, or another ecosystem-led business.
- Demonstrated experience building and executing full-funnel partner marketing programs, from partner acquisition and engagement through partner-led demand generation.
- Experience working directly with channel, advisory, consulting, services, referral, or similar partner models.
- Strong demand generation instincts and experience developing campaigns designed to produce measurable leads and pipeline.
- Ability to understand how different partners reach and influence their audiences and translate those strengths into effective co-marketing strategies.
- Strong project management skills with the ability to independently move multiple programs from strategy to execution.
- Comfortable working directly with partners and building productive relationships with external stakeholders.
- Strong cross-functional collaborator who can align Partner Managers, Sales, and Marketing teams around shared priorities.
- Data-driven and commercially minded, with experience using campaign and pipeline performance to make decisions and improve results.
- Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling partner messaging.
- A proactive, creative mindset—you see gaps, bring forward ideas, and take ownership of turning them into action.
Benefits
At HiBob, our people are at the heart of everything we do.
We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.
Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.
Ownership & Financial
Equity in a global, high-growth HR tech SaaS leader
401(k) with a 3% company match effective the month following your start date
$2,500 employee referral bonus
Health & Wellbeing
Medical, dental, and vision coverage from day one
$1,920 annual wellness stipend to support your physical and mental wellbeing
Annual Headspace membership and expanded wellness benefits
Workplace Flexibility
Hybrid working model for Bobbers in the NY metro area
Temporary work from anywhere for up to 2 months per year (after 6 months)
Work-Life Balance
Generous paid time off and company holidays to rest, recharge, and enjoy
Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Your birthday off — plus a special gift from us
Work From Home
Home office allowance to set up your ideal workspace
Community & Culture
Two paid Social Impact days each year to give back to causes you care about
Frequent team and company social events, both in-person and virtual
Dog friendly office
If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!
Skills Required
- Physically located in the Eastern Time Zone
- 5+ years of dedicated partner marketing experience
- Experience building and executing full-funnel partner marketing programs
- Experience with channel, advisory, consulting, services, referral, or similar partner models
- Experience developing demand generation campaigns that produce measurable leads and pipeline
- Strong understanding of partner audiences and co-marketing strategies
- Strong project management skills and ability to manage multiple programs from strategy through execution
- Experience building productive relationships with external partners
- Strong cross-functional collaboration skills
- Data-driven and commercially minded approach using campaign and pipeline performance data
- Excellent written and verbal communication skills
- Proactive, creative, and ownership-oriented mindset
- Experience in B2B SaaS, HR technology, professional services, or another ecosystem-led business
HiBob Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as strong, with employee‑only medical, dental, and vision often 100% subsidized in the U.S., day‑one eligibility, and $0‑cost plan options. Employer‑verified listings also cite mental‑health support and a wide selection of plans.
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Retirement Support — Retirement support includes a 401(k) with a company match available from day one and immediate vesting. This provides a clear savings foundation alongside core benefits.
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Leave & Time Off Breadth — Time‑off offerings commonly include ~18–20 days of PTO, a birthday day, 12 U.S. holidays, volunteer days, and quarterly “Bob Balance Days.” These extras signal an emphasis on periodic recharge in addition to standard leave.
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The Company
What We Do
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies. Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Huel, What3words, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Why Work With Us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
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HiBob Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We love collaborating and connecting with our team members in person and we hope you do too. Our team spends 2-3 days per week in our NYC office.
Typical time on-site:
2 days a week
