Top Senior Marketing Jobs in Richmond, VA

Own Netlify’s paid acquisition strategy, including channel selection, budget, agency management, paid search, paid social, retargeting, measurement, and ROI reporting. Build attribution and tracking infrastructure, define audiences and channel mix, and partner with Marketing Operations, Product Marketing, Lifecycle, and Campaigns to improve conversion and activation. Establish the paid program from the ground up and develop the roadmap for a future performance marketing team.

Own audience marketing strategy for an assigned industry vertical across prospect and customer accounts. Build and optimize ABM campaigns, manage the vertical marketing budget, drive pipeline and expansion, develop industry-specific positioning, and align Marketing, Sales, Sales Development, Customer Success, and Product Marketing. Measure campaign impact against pipeline and revenue outcomes, present investment cases to leadership, and use AI tools to accelerate research, campaign development, and content production.

Lead product marketing for WanderOS by executing frequent product launches, developing positioning and messaging, creating videos, emails, landing pages, case studies, and sales enablement, and driving customer adoption. Partner with Product, Design, Sales, Support, and Video teams while measuring launch performance, funnel metrics, and feature adoption. The role also includes operator research, competitive positioning, product communications, and roadmap feedback.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

The Marketing Manager develops positioning, messaging, content, integrated campaigns, demand-generation programs, and sales enablement materials for a cardiac remote-monitoring platform. The role manages website optimization, campaign analytics, audience segmentation, events, webinars, customer programs, and field marketing in partnership with Sales, clinical, product, and executive teams. Success is measured through awareness, qualified leads, pipeline growth, customer engagement, and event performance.

Own and scale paid acquisition across Meta, Google, App Store Ads, YouTube, and DSPs for a global consumer subscription platform. Build incrementality testing, saturation analysis, ROAS and LTV frameworks; manage budgets, vendors, attribution, creative testing, and channel strategy. Partner with growth, social, content, and leadership teams to optimize spend around product launches, seasonal events, and viral moments.

Own and scale paid acquisition across Meta and Google, managing strategy, budgets, testing, optimization, and measurable customer acquisition outcomes. Build experimentation programs, develop creative campaign concepts, connect marketing performance to qualified pipeline and revenue, and optimize HubSpot segmentation, workflows, lead scoring, routing, reporting, and attribution. Use AI and automation to analyze data, automate reporting, improve workflows, and support scalable national growth.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Develops and optimizes customer marketing programs supporting onboarding, cross-sell, expansion, renewal, engagement, loyalty, and advocacy. Partners with marketing, sales, and technical teams on campaigns, events, launches, and customer communications. Analyzes product usage and campaign performance, reports KPI insights to leadership, conducts audience and competitive research, and experiments with new tactics to improve retention and revenue growth.

Lead performance marketing client relationships across a focused portfolio. Translate business goals into multichannel strategies, connect paid media, SEO, creative, CRM, CRO, analytics, and reporting, and guide internal teams toward measurable outcomes. Own senior client communication, media strategy, budgets, forecasts, dashboards, and proactive issue resolution. The role requires strong Google Ads fluency, performance agency experience, business-focused thinking, and the ability to manage complex lead-generation and conversion journeys.

Develops positioning and messaging for enterprise data buyers, creates sales enablement materials, leads product launches, analyzes competitors, and represents buyer needs. Partners with product, sales, marketing, and engineering teams to translate complex data technologies into clear communications and go-to-market programs. The role requires hands-on content creation, cross-functional collaboration, storytelling, and comfort working in an early-stage SaaS environment.

Leads go-to-market and marketing strategy, setting multi-year roadmaps, prioritizing investments, and aligning marketing, sales, and operations. Uses analytics, market research, AI-driven insights, KPI frameworks, and attribution models to guide executive decisions and measure business impact. Oversees transformation initiatives, competitive analysis, strategic planning, and scalable execution frameworks while influencing senior stakeholders and driving revenue growth.

The Senior Manager, Planning and Governance will own CVS Health’s Front Store strategic marketing calendar, enterprise planning, prioritization, governance, and operating rhythms. The role coordinates campaigns, resources, dependencies, and stakeholders across marketing, merchandising, operations, and business teams. Responsibilities include executive communications, reporting, dashboards, decision-making frameworks, risk identification, and improving cross-functional processes and operational efficiency.

Own EverHealth’s acquisition growth marketing across agency management, integrated campaign execution, and signal-based ABM and outbound programs. Manage performance marketing briefs, testing, reporting, channel optimization, and agency accountability. Coordinate campaigns across brand, growth, creative, and product teams while partnering with Sales and RevOps on targeting, lead handoffs, messaging, and outbound metrics. Build processes and infrastructure for a newly scoped role.

Lead product marketing for AIStor: define positioning and messaging, build launch and solutions content, enable sales with competitive battlecards and technical assets, and coordinate cross-functionally to drive pipeline for enterprise AI storage.

Lead product marketing strategy for a cloud-native endpoint management platform. Own positioning, messaging, launches, competitive intelligence, pricing and packaging, analyst relations, sales enablement, and partner marketing. Manage and coach a product marketing team while partnering with Product, Sales, Customer Success, Finance, and Marketing to drive differentiated narratives, pipeline, adoption, and monetization.

Lead B2B content marketing for a cybersecurity and applied AI company. Write blogs, whitepapers, ebooks, research reports, social content, and video scripts; interview technical experts; manage SEO and AEO; track search and AI-answer performance; package research into campaigns; and build AI-enabled content systems. The role requires strong security writing, editorial judgment, measurable content results, rapid execution, and the ability to operate effectively on a lean team.

Leads product marketing strategy for Exiger’s 1EXIGER.AI platform and portfolio priorities. Owns positioning, messaging, product narratives, launches, analyst relations, sales enablement, and cross-functional go-to-market execution. Builds AI tools, demos, prototypes, and automated workflows while measuring market engagement, pipeline contribution, and revenue influence. The role may manage one direct report and requires extensive B2B enterprise software, data, or AI product marketing experience.

Develop and execute partner co-marketing and joint go-to-market strategies to drive regional pipeline growth. Build account-based campaigns, field events, demand-generation programs, messaging, and partner enablement resources. Manage partner marketing budgets, lead-routing governance, and follow-up SLAs while tracking partner-sourced and partner-influenced pipeline performance in Salesforce. Collaborate with sales, product marketing, partner teams, and executive stakeholders across the enterprise cloud and SaaS ecosystem.

Leads product marketing strategy for Keyfactor’s technical enterprise security solutions. Responsibilities include defining target buyers and use cases, influencing product roadmaps, developing positioning and messaging, leading go-to-market launches, enabling sales and partners, analyzing pipeline and competitive performance, and building a high-performing product marketing team. The role partners closely with Product, Sales, Marketing, and Customer Success leadership in a remote U.S. environment.

Own creative strategy and hands-on execution across web, paid media, email, direct mail, and social. Design campaign assets, create and appear in short-form video, manage customer stories and creator partnerships, maintain an approved asset library, and establish testing and performance measurement processes. The role also supports brand identity rollout, SEO-oriented content, compliance reviews, and organic social growth.

Lead product marketing for Faros in the AI engineering market. Own messaging, positioning, website copy, product launches, campaigns, sales enablement, competitive intelligence, gated assets, customer proof, technical content, and webinars. Partner with company leadership, product, sales, and demand generation teams while maintaining high standards for technical accuracy and writing quality. Track pipeline and campaign impact to refine strategy and influence engineering buyers, analysts, and investors.

Leads Mindspace’s global Marketing organization and commercial growth strategy. Owns brand, PR, demand generation, digital and performance marketing, lead-to-revenue funnel optimization, sales enablement, CRM and analytics, digital customer journeys, member experience, and revenue opportunities. Partners with Sales, Operations, Product, regional leaders, and market GMs to build a scalable global commercial model while developing a high-performing multidisciplinary team.

Own paid performance marketing for UK and US cosmetic dental clients. Manage Meta accounts, develop direct-response creative and scripts, launch Google Ads, optimize funnels, and communicate performance to clients. Track CPL, CAC, ROAS, bookings, retention, and revenue. The role is hands-on initially, with responsibility growing toward building and leading the performance marketing function.

Owns strategy, execution, budgeting, measurement, reporting, and optimization for Ethos’s Streaming TV/OTT acquisition program. Partners cross-functionally with Creative, Analytics, MarTech, Product, and Finance; manages agencies and media buying; improves attribution, targeting, bidding, and incrementality testing; evaluates vendors and tools; presents recommendations to executives; and identifies scalable growth opportunities across offline and emerging channels.