Sr Mgr,Strat Marketing (IC)

Posted Yesterday
Be an Early Applicant
15 Locations
In-Office or Remote
83K-199K Annually
Senior level
Fitness • Healthtech • Retail • Pharmaceutical
The Role
The Senior Manager, Planning and Governance will own CVS Health’s Front Store strategic marketing calendar, enterprise planning, prioritization, governance, and operating rhythms. The role coordinates campaigns, resources, dependencies, and stakeholders across marketing, merchandising, operations, and business teams. Responsibilities include executive communications, reporting, dashboards, decision-making frameworks, risk identification, and improving cross-functional processes and operational efficiency.
Summary Generated by Built In

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

Senior Manager, Planning & Governance

Front Store Marketing at CVS Health operates across dozens of campaigns, multiple channels, and a planning calendar that simultaneously supports Rx, MinuteClinic, Front Store, and seasonal priorities. The Senior Manager, Planning & Governance is responsible for creating the planning infrastructure, governance processes, and operating rhythms that align teams, accelerate decision-making, and enable seamless execution across the enterprise.

This role serves as the connective tissue across marketing, merchandising, operations, and business partners, ensuring stakeholders have a shared view of priorities, resources, dependencies, and performance. The ideal candidate thrives in complex environments, brings structure to ambiguity, and builds scalable systems that improve alignment and execution across the organization.


What You Will Do:
  • Own and manage the Front Store strategic marketing calendar, aligning campaigns, promotions, and priorities across Rx, MinuteClinic, Front Store, and other business partners to ensure enterprise priorities are effectively sequenced and executed
  • Lead enterprise planning and prioritization processes, including PCW and new initiative intake, proactively identifying and resolving scheduling conflicts, resource constraints, message overlap, and execution risks before they impact delivery
  • Establish and lead management routines, governance processes, and decision-making frameworks that drive alignment, accelerate decision-making, and provide clear escalation paths across stakeholders and leadership teams
  • Own executive communications, reporting, and planning infrastructure, delivering clear, actionable insights and decision-ready materials that provide visibility into priorities, performance, dependencies, and work in progress
  • Drive operational excellence by improving cross-functional ways of working, reducing duplication, streamlining reporting, coordinating strategic planning activities, and creating a consistent view of Front Store marketing performance

Required Qualifications
  • 7+ years of experience in marketing, brand planning, strategic planning, operations, project management, or a related function
  • Demonstrated success leading complex planning, governance, prioritization, or operating processes across multiple stakeholders, business units, channels, or enterprise-wide initiatives
  • Proven ability to build structure, management routines, and scalable operating models in fast-paced, ambiguous environments while balancing long-term strategy with day-to-day execution
  • Strong executive communication, analytical, and organizational skills, with experience developing reporting frameworks, dashboards, presentations, and decision-ready recommendations for senior leaders
  • Proven ability to influence across highly matrixed organizations, navigate competing priorities, identify dependencies and risks, and drive alignment and execution without direct authority
  • Ability to commit to a hybrid work model, including routine in-office attendance in Woonsocket, RI or New York City

Preferred Qualifications
  • Experience in retail, healthcare, pharmacy, or other highly matrixed enterprise environments
  • Familiarity with integrated marketing planning across multiple channels and customer touchpoints
  • Experience supporting annual planning cycles, promotional calendars, and enterprise prioritization processes
  • Background partnering with merchant, channel, strategy, operations, or cross-functional business teams
  • MBA

Education
  • Bachelor’s degree in Marketing, Business, or a related field

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.00


This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.


Additional details about available benefits are provided during the application process and on
Benefits Moments.

We anticipate the application window for this opening will close on: 10/22/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Skills Required

  • 7+ years of experience in marketing, brand planning, strategic planning, operations, project management, or a related function
  • Experience leading complex planning, governance, prioritization, or operating processes across multiple stakeholders, business units, channels, or enterprise initiatives
  • Ability to build structure, management routines, and scalable operating models in fast-paced, ambiguous environments
  • Strong executive communication, analytical, and organizational skills
  • Experience developing reporting frameworks, dashboards, presentations, and decision-ready recommendations for senior leaders
  • Ability to influence across highly matrixed organizations, navigate competing priorities, identify dependencies and risks, and drive alignment without direct authority
  • Ability to commit to a hybrid work model with routine in-office attendance in Woonsocket, Rhode Island or New York City
  • Bachelor’s degree in Marketing, Business, or a related field
  • Experience in retail, healthcare, pharmacy, or another highly matrixed enterprise environment
  • Familiarity with integrated marketing planning across multiple channels and customer touchpoints
  • Experience supporting annual planning cycles, promotional calendars, and enterprise prioritization processes
  • Background partnering with merchant, channel, strategy, operations, or cross-functional business teams
  • MBA

CVS Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.

  • Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
  • Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
  • Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.

CVS Health Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Woonsocket, RI
119,959 Employees
Year Founded: 1963

What We Do

CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.

Similar Jobs

AirDNA Logo AirDNA

Sales Executive

Software • Travel
Easy Apply
Remote or Hybrid
10 Locations
150 Employees

Hewlett Packard Enterprise Logo Hewlett Packard Enterprise

Architect

Artificial Intelligence • Cloud • Information Technology • Consulting
In-Office or Remote
3 Locations
85422 Employees
In-Office or Remote
12 Locations
125 Employees
75K-195K Annually
Remote or Hybrid
2 Locations
289097 Employees

Similar Companies Hiring

OneImaging Thumbnail
Healthtech
Miami, FL
62 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Vitalize Thumbnail
Artificial Intelligence • Healthtech • Software
US
50 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account